Tilray Brands, Inc. Q2 FY2025 Earnings Call

Thank you for joining us for today's conference call to discuss Tilray Brands' financial results for the second quarter ended November 30, 2024. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session for analysts and investment firms conducted via audio. I will now turn the call over to Ms. Berrin Noorata, Tilray Brands' Chief Communications and Corporate Affairs Officer. Thank you. You may begin.

Thank you, operator, and good morning, everyone. By now, you should have access to the earnings press release, which is available on the Investors section of the Tilray Brands website at Tilray.com and has been filed with the SEC and the CFA. Please note that during today's call, we will be referring to various non-GAAP financial measures that can provide useful information for investors. However, the presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. The earnings press release contains a reconciliation of each non-GAAP financial measure to the most comparable measure prepared in accordance with GAAP. In addition, we will be making numerous forward-looking statements during our remarks and in response to your questions. These statements are based on our current expectations and beliefs and involve known and unknown risks and uncertainties which may prove to be incorrect. Actual results could differ materially from those described in these forward-looking statements. The text in our earnings press release includes many of the risks and uncertainties associated with such forward-looking business statements. Today, we will be hearing from key members of our senior leadership team, beginning with Irwin Simon, Chairman and Chief Executive Officer, who will provide opening remarks and commentary, followed by Carl Merton, Chief Financial Officer, who will review our second quarter financial results for fiscal year 2025. Also joining us for the question and answer segment are Denise Faltischek, Chief Strategy Officer and Head of International, Blair MacNeil, President of Tilray Canada, and Ty Gilmore, President of Tilray Therabridges North America. And now, I'd like to turn the call over to Tilray Brands' Chairman and CEO, Irwin Simon.

Thank you, Berrin, and good morning, everyone. And thank you for joining us today. Tilray Brands has experienced significant growth over the past five years, revolutionizing consumer products. Tilray Brands today is a leading force at the forefront of the beverage industry, revitalizing the beer market, driving growth in spirits and non-alcoholic beverages, and advancing the legitimacy of cannabis for both recreational and medical use. Through our brewpubs, we focus on bringing people together, creating exceptional experiences through entertainment, and enhancing lives through moments of connection. As I said in the past, new industries are not born; they are built. Tilray operates in over 20 countries across five continents with a portfolio of over 40 consumer-connected lifestyle brands and 20 vertically integrated facilities that produce approximately 90% of our products in-house, ensuring the highest quality of our offerings. Tilray maintains its position as the largest cannabis business in Canada by revenue, holds a leading medical cannabis business across Europe, operates the largest branded hemp business in North America, and is among the top five craft beer businesses in the United States in terms of scale. Tilray has diversified and expanded beyond being a solely Canadian cannabis company. We are advancing the consumer package for the industry through the introduction of new and innovative products that shape how individuals eat, drink, relax, and provide relief to medical conditions where other treatment options have failed. These offerings address current consumer needs, and we are prepared to meet their future demands. Our success in establishing a new era of consumer products tailored to evolving consumption habits demonstrates our commitment to delivering innovative solutions that meet modern consumer demands and drive growth across our industries. At Tilray Brands, we are committed to leveraging advanced technology to enhance our efficiency and drive growth. We are partnering with Microsoft and their AI platforms on a global scale to bolster our expertise, optimize our operations, achieve significant improvements, and propel our business forward. Tilray Brands is trailblazing the future of consumer products through the infrastructure we have built and the investments we have made and continue to make in our businesses, facilities, systems, and people around the world. In Q2, we achieved strong net revenue results while strengthening our operations and increasing our gross margin and gross profits across our business. Quarter two net revenue grew 9% year over year to $211 million. Gross profit increased by 29%, and gross margin increased by 500 basis points compared to the prior quarter. Our beverage business, Tilray Beverages, which includes craft beer, spirits, and non-alcoholic beverages, grew 36% in net revenue year over year. In cannabis, we continue to lead the Canadian cannabis market by revenue. We significantly grew our international business by 25% year over year as we launched new commercial products and expanded our reach across Europe. Our wellness business continues to lead the hemp industry, increasing branded market share to 56% with Manitoba Harvest in the US and nearly 80% share in Canada. Additionally, as Carl will discuss further, our financial profile remains strong. During the quarter, we reported an adjusted net loss of $2 million, primarily related to the investment necessary to develop the infrastructure and operating systems across our business sectors and drive industry leadership and innovation. Tilray operates with a robust balance sheet, ample cash reserves, reduced debt levels, and flexibility to explore additional potential acquisitions. Our financial strength allows us to seize new opportunities and capitalize on market trends. Importantly, Tilray is not exposed to meaningful characteristics in the US. Let's now dive deeper into each of our business segments. Starting with our beverage business, to support the expansion of our beverage business and brands, we merged our beer and spirit operations and teams, creating Tilray Beverages under the leadership of Ty Gilmore. Tilray's expansion into the beverage category began in December 2020 with the acquisition of Sweetwater Brewing Company, followed by the acquisition of Green Flash, Alpine, Montauk Brewing Companies, and Breckenridge Distillery, our first spirit acquisition. We significantly increased our footprint through Craft Acquisition One from ABI in October 2023 and Craft Acquisition Two in September 2024 from Molson Coors. To support the growth of these acquired brands and establish a clear path to profitability, we implemented Project 420. This comprehensive plan focuses on enhancing margins and profitability through operational optimization, cost savings, synergies, and portfolio optimization. Through Project 420, we aim to achieve $25 million in cost savings, synergies, and cost avoidance initiatives, on which we've already achieved $17 million. Today, Tilray Beverages generates a third of Tilray's global revenue and includes more than 20 beverage brands, which include 15 American craft beer brands, 10 network manufacturing facilities, over 700 distributors, 20 brewpubs and restaurants, and a single integrated sales and marketing team operating across the US. Tilray Beverages' strategy emphasizes strategic brand growth within selected states and regional markets, prioritizing product excellence and scalability. In Q2, our beverage business achieved $63 million in net revenue and increased adjusted gross margin by 400 basis points to reach 42%. Tilray Beverages has established itself as a leading provider of craft beer, spirits, and non-alcoholic beverages in key US regions, including the Northeast, Pacific Northwest, Colorado, Texas, Michigan, and the Southeast. From a regional brand perspective nationwide, Tilray Beverages is the number one craft supplier in Metro New York with Montauk Brewing and Blue Point Brewing brands, the number one craft supplier in the Pacific Northwest, Oregon, and Washington with Ten Barrel Brewing, Redhook, and Widmer Brothers Brewing brands, the number two craft supplier in the Southeast, Florida, and Georgia with Sweetwater Brewing and Shock Top brands, and the number four craft supplier in Colorado, according to our data. Notably, we achieved a 10% increase in Shock Top distribution during Q2 in the Southeast, securing 1,400 new placements for the brand. Within the spirits category, Breckenridge Distillery is a notable brand in the bourbon sector, as it experienced higher depletions compared to others in the declining market. It also made significant progress in the vodka and gin markets, complemented by its world-class restaurant and retail operations that enhance the overall hospitality experience. Our primary objective for growing our spirits business is to expand our market share across the US. In our non-alcoholic branded product portfolio, the recently launched brand Runner's High Brewing Company will soon be available in over 1,200 Publix stores with plans for expansion in traditional markets. The non-alcoholic craft beer segment represents a significant opportunity for growth, with the total addressable market estimated to be $37 billion worldwide. Given our scale and geographic footprint, we will continue to explore ways to capture a share of this rapidly expanding market. Within the non-alcoholic segment, we've also introduced hemp-derived Delta-9 THC brands and products online through our direct-to-consumer channels and in key states across the US, including Florida, Alabama, Georgia, North Carolina, South Carolina, Tennessee, Louisiana, New Jersey, and Texas. We are leveraging our established craft beer distribution network, which is enthusiastic about this growth opportunity in independent retailers, immediate stores, and packaged stores, including multi-state retailers, Total Wine & More. Tilray Beverages' strategic growth initiatives are poised to revolutionize our beverage portfolio, attracting a more diverse and expansive consumer base. We are planning to expand our beverage operations internationally, including ventures into Canada and Europe, with a vision to become a global beverage leader. By leveraging our innovative products and exceptional quality, we aim to set new standards in the industry and achieve remarkable success. Turning to cannabis, in fiscal Q2, our global cannabis business generated $66 million in net revenue and increased gross margin by 400 basis points. In Canada, Tilray remains the leader in the Canadian cannabis market by revenue. In the second quarter, Tilray regained the number one position in the flower category, which constitutes around 35% of cannabis retail sales, with brands like Broken Coast, Redecan, Good Supply, and Baked Sale increasing market share through strong innovation, good genetics, and great value. In the THC beverage category, Tilray had a leading market share of 45% with XMG and Mellow THC beverages ranking number one and number two, respectively. We also retain the number one market share in oils and capsules categories combined. Fifteen percent of Tilray's Canadian cannabis net sales revenue was from new innovation, and there is a lot more to come. We shipped approximately 63 metric tons of cannabis biomass in Canada in Q2, representing about 22% of the implied total addressable market volume. We continue to leverage the wholesale channel where contribution margins grow as supply tightens. In adult recreational cannabis, we shipped approximately 50 million pre-roll cones and over 1.7 million cans of beverages. Over the past three years, we focused on improving operational efficiency. During this period, we reduced costs by over $100 million through eliminating duplication, consolidating packaging, logistics, and enhancing processes with technology to lower labor costs. This effort includes emphasizing revenue quality over quantity, which will improve margins and position our business for success. For instance, over the past year, we reduced our exposure to lower-margin categories such as vapes and infused pre-rolls and prioritized other categories even at the expense of some market share. With a facility footprint of approximately 5 million square feet, along with the optimization of our value chain and business processes, Tilray is best positioned for long-term success in the Canadian cannabis market. As demand for our cannabis products increases, we possess the flexibility, capability, cost structure, and optimal growth space necessary to nearly double our output. In the US, Tilray is strategically well-positioned to capitalize on the anticipated $8 billion to $10 billion medical cannabis market upon federal legalization. Our advantage is our best-in-class ability to cultivate large-scale medical and pharmaceutical-grade cannabis, which requires rigorous quality control standards and processes. Additionally, our established medical brands and product innovation can be utilized in primary legal markets such as Canada, Germany, Portugal, and various other European countries. Should the United States legalize medical cannabis, this could represent an additional $250 million opportunity for Tilray, potentially capturing 2% to 3% of the US medical cannabis market. Turning to our international business, where we executed against our strategic initiatives and drove significant organic growth and margin in the second quarter. In Q2, our international cannabis business grew 25% over the prior year period, driven by sales growth in Germany, Poland, the UK, and Italy. In Germany, since the new medical cannabis act went into effect, we grew medical cannabis flower sales by 55% and increased our medical cannabis extracts by 24%. The increased growth in the German market, especially in the whole flower category, is due to the cannabis rescheduling under the new regulations. In addition, we continue to see increased differentiation between the physician-led and the patient-led channels, with the patient-led channels requiring a greater emphasis on product assortment, especially genetics, brand portfolio, segmentation, and quality. As leaders in the physician-led channel, where we have a dominant share of the medical cannabis extract category, we are now focusing on expanding within the patient-led channel. We are confident in our ability to win a sizable share of this channel given our well-placed investment with two EU-GMP certified facilities in Germany and Portugal and our route to market through Tilray Pharma. Our German cultivation facility, Aphria RX, was the first to be granted permission to expand our cultivation under Germany's new medical cannabis act, and in the quarter, we sold our first commercial batches of medical cannabis cultivated and processed in Germany under this newly expanded license. Supplementing these assets are Canadian cultivation facilities and the deep expertise of our team, which has allowed us to establish a flexible and diverse supply chain to meet the needs of patients we serve in various countries in which we participate by introducing new medical cannabis brands and products to these markets. We believe Germany's new cannabis regulations will drive positive change in drug policy across Europe. Tilray aims to expand its global brand to Europe's 700+ million people, leveraging our infrastructure, product portfolio, and commitment to medical cannabis, and our experienced team to enter new markets with significant revenue potential. In Poland, demand remains strong as our revenue increased both over the prior year and quarter over quarter. In Italy, we are focused on increasing awareness of the Tilray Medical brand and our product portfolio, where we have market authorization for three medical cannabis extracts, as well as investing in the education of physicians regarding medical cannabis. In the UK, our revenue has increased compared to the previous year and our Q1 results. We are implementing several strategic initiatives to enhance our presence in the UK market, which will serve as our European headquarters for international sales and commercial operations going forward. Turning to Australia, which is still in the early stages, it is quickly emerging as a significant medical cannabis market similar to Germany. We see increased differentiation between the physician-led and the patient-led channels. In response, we launched Broken Coast, Redecan, and Good Supply brands and products, which provide the patient with a segmented portfolio of products while we continue to deliver on the trust, safety, and consistency that has become expected from our Tilray Medical brand. And finally, in Q2, Tilray Wellness delivered a 13% net revenue growth compared to the prior year, driven by strong core business sales, coupled with hemp innovation and the expansion into wellness beverages. A strong focus on cost helped the business unit improve margins, delivering a 200 basis point increase in gross margin. Tilray is also exploring further expansion opportunities in the wellness segment, especially focusing on protein-rich wellness products and foods that meet the growing consumer demand for healthy nutrition options. With that, I will now turn the call over to Carl to discuss our financials in greater detail.

Thank you, Irwin. As a reminder, our financial results are presented in accordance with US GAAP and in US dollars. Let's now review our quarterly performance for the three months ended November 30, 2024. In Q2, net revenue was $211 million, a 9% growth compared to the prior year quarter net revenue of $194 million. As Irwin stated, it was our highest Q2 net revenue ever. On a constant currency basis, net revenue grew 10% to $213 million. By segment, beverage net revenue increased 36% to $63.1 million. Cannabis net revenue was in line with expectations at $65.7 million, as a result of our strong focus on margins and strategic growth in key markets, which I will discuss in a moment. Distribution net revenue was flat, and wellness net revenue rose 13% to $14.6 million in the quarter. From a segment perspective, 30% of our net revenue was generated by our beverage business, 31% was generated by our cannabis business, 32% by our distribution business, and 7% by our wellness business. This compares to 23% in beverage, 35% in cannabis, 35% in distribution, and 7% in wellness in the prior year quarter. The year-over-year variance is due to three months of revenue from our most recent and one month from the prior year's craft acquisition, which we did not purchase until October 1. Gross profit increased by 29% to $61.2 million, compared to $47.4 million in the prior year quarter. Gross margin increased 29%, an over 500 basis point increase from the prior year period, demonstrating our strong focus on controlling costs, driving revenues from the most profitable SKUs, and the ongoing optimization of our production footprint. Adjusted gross profit increased 20% to $62.6 million from $52.1 million in the prior year, while adjusted gross margin increased by 300 basis points to 30%, primarily reflecting our focus on integration efforts to improve our utilizations at our beverage facilities and favorable sales mix. Net loss was $85.3 million compared to a net loss of $46.2 million in the prior year quarter, with almost $75 million of non-cash costs. Part of those non-cash costs included a $34 million foreign exchange loss that was largely created as a function of the strengthening US dollar after the US presidential election. On a per-share basis, it amounted to a net loss of $0.10 per share compared to $0.07 per share in the prior year quarter. Adjusted net loss was $2.2 million compared to an adjusted net loss of $2.7 million in the prior year quarter, a 17% improvement year over year, with adjusted net loss per share coming in at $0.00, a significant beat to expectations of a $0.03 loss. Adjusted EBITDA was $9 million compared to $10.1 million in the prior year quarter. We are now approaching six consecutive years of generating positive adjusted EBITDA. The decrease in adjusted EBITDA from the prior year is primarily related to the SKU rationalization in our beverage business that Irwin spoke of earlier. Cash flow used in operations was $40.7 million compared to $30.4 million in the prior year quarter. Adjusted free cash flow was negative $43.6 million compared to $18.4 million in the prior year quarter, largely as a result of an increased demand in our working capital. Working capital increases were associated with annual payments in the quarter, increases in inventory at Tilray Pharma as we prepared stock for pharmacists' inventories for the holidays, increases in inventory in beverages as we prepared for the positive impacts of the SKU rationalization plan, all offset by a significant decrease in Canadian cannabis inventory levels as we took advantage of positive pricing in the wholesale market. Turning now to our four business segments. Within our beverage segment, our $25 million synergy plan is well on its way, with $17 million already realized. Part of our cost-saving initiatives was driven from implementing a product rationalization program to concentrate our product portfolio in key markets, prioritizing high-performing products and optimizing their prospect ship. Year to date, the SKU rationalization plan lowered our revenues by $8 million, with an expectation that over the next 18 months, these impacts will be offset by the introduction of new product innovations and brand extensions, improving both sales and margins. The completion of this rationalization program will be accretive to earnings and will have positive impacts on our cash conversion cycle once complete. Beverage net revenue was $63.1 million, up 36% from $46.5 million in the prior year quarter, as previously discussed. As Irwin discussed, we now own and operate 20 brewpubs and restaurants in the US that are in close proximity to the production of our craft brands. In the quarter, these operations contributed $10 million of the $63.1 million in revenue, and we expect them to be a key part of our strategy going forward, allowing us to increase brand visibility and gain an intimate understanding of our key consumers. Beverage gross profit increased to $25.2 million compared to $16 million, and adjusted gross profit was $26.5 million compared to $17.8 million. Our beverage gross margin was 40% compared to 34%, and adjusted gross margin was 42% from 38% in the prior year quarter. The 400 basis point improvement to adjusted gross margin was a result of our efforts integrating and optimizing our operations, as well as a favorable product mix. Cannabis revenue of $87.2 million was comprised of $59.1 million in Canadian adult-use revenue, $14.9 million in international cannabis revenue, $6.7 million in Canadian medical cannabis revenue, and $6.5 million in wholesale cannabis revenue. Net cannabis revenue, which was reduced by the $21.5 million in excise taxes, was $65.7 million, essentially flat from the year-ago period. Revenue from Canadian medical cannabis grew 6% despite the category being impacted by competition from the adult-use market. Revenue from Canadian adult-use decreased 18%, which was a result of our increased focus on preserving gross margin and maintaining a higher average selling price in categories with high excise tax. As a result of recent significant CapEx investments, we positioned ourselves for an improved margin opportunity once the price compression pressures start to ease in the category. Our CapEx investments and size advantage put us in a position to succeed as margins in high excise tax categories come under pressure. International cannabis revenue rose 25%, which was largely driven by the expanding German medical market, as well as favorable variability in the timing of receiving export permits to countries other than Germany, resulting in fluctuations on a quarterly basis. Cannabis gross profit was $23.2 million, and cannabis gross margin was 35%. Adjusted cannabis gross profit was relatively flat at $23.2 million compared to $23.6 million in the prior year quarter. Distribution net revenue, derived predominantly through CC Pharma, was $67.6 million compared to $67.2 million in the prior year quarter. On a constant currency basis, distribution net revenue increased 3% to $69.4 million compared to $67.2 million in the prior year quarter as a result of a favorable product mix. Distribution gross profit increased to $8.4 million compared to $7.1 million in the prior year period, while distribution gross margin increased to 12% from 11% in the prior year quarter, as a result of our extensive efforts in H2 last year to focus on higher-margin SKUs. Wellness net revenue grew 13% to $14.6 million from $12.9 million in the prior year quarter. The increase was driven by our strategic focus on continued innovations, including our launch of hemp-derived Delta-9 products, and our branded growth within our branded hemp business related to higher consumption. Wellness gross profit was $4.5 million, up from $3.7 million in the prior year quarter, and gross margin rose to 31% compared to 29% as a result of decreased input costs and continued operational efficiencies. Our cash and marketable securities balance as of November 30 was $252.1 million, down slightly from $260.5 million at year-end. This change was a result of our purchase of the new craft brands, a temporary increase in working capital demands, all offset by the funds raised from our ATM. During the quarter, we raised gross proceeds of $46 million from our ATM, and subsequent to quarter-end, we raised an additional $11 million. Finally, we are reaffirming our guidance for fiscal 2025. We anticipate net revenues to be between $950 million and $1 billion.

Thank you. Before we get to the first question, please press the star key. Our first question comes from the line of Kaumil Gajrawala with Jefferies. Please proceed with your question.

Hey, guys. Good morning. I guess starting with the SKU rationalization, you've been talking about it for a while. Does it look like the rationalizations will be complete by the end of your fiscal year, or is it something that's ongoing a little longer?

Good morning, and thank you. I'm not sure it's going to be completed by the end of the fiscal year. We're well into it. You have to remember what we're doing here. We've taken Sweetwater, Montauk, the ABI acquisition, and the Molson acquisition. As we bring them together, we're eliminating over 300 plus SKUs, and we're ultimately eliminating states where we sold some of our brands before. So the majority will happen by the end of this fiscal year, but there absolutely will be some that will wind into 2026. The big thing here is, listen, we've taken out, you know, we look for takeout cost $25 million. We've taken out $15, $16 million already. The big thing is as we introduce new SKUs to replace some of these other SKUs, and as we focus on certain states that we're only going to sell our product, and it's not only us asking for this, it's retailers, it's distributors. So this is great. And you think about it as we brought, you know, how many companies together under Tilray Beverages, and cleaning up the tail and cleaning up some of these lower margin products. And, you know, it shows in our cost-cutting, it shows in our margin, and it shows in our growth from some of these brands that this is absolutely working. And we haven't even launched our new products yet, so just stay tuned for that.

Got it. You know, you mentioned gross margins. That was going to be my next question. It's up nicely across a series of divisions. We have a lot of details on some of the blocking and tackling. Is there something bigger going on maybe with input costs or perhaps price compression or anything that we should know because it looks like kind of across the enterprise, the trajectory is the same, or is it as simple as the programs that you've talked about kind of starting to come to fruition?

Well, it's not coming from pricing, so that's the first thing. It's coming from just taking cost out of our system. Listen, you know, when we put Tilray and Aphria together and then HEXO, we over $100 million. You know, we can come back and in regards to share of cannabis in Canada, you know, we're focusing on margin here. We've had major price compression. So the big thing is we're really focused on gross profit. We're really focused here on profitability. And, you know, our adjusted net loss in the quarter is $2 million. Okay? The majority of it is non-cash. So there's a big drive here to generate cash and really focus on margins here and to invest back in our business. And you're seeing this on gross margin growth.

Got it. Thank you, guys.

Thank you. Ladies and gentlemen, we ask that you each keep to one question. Our next question comes from the line of Robert Moskow with TD. Thanks.

I thought I remembered last quarter that average sales were a bit below your internal expectations, and it was due to timing around innovation and shipments to distributors. And I want to know, I didn't hear much about it on the call today. Did that factor resolve itself in this quarter? And then also, maybe you can give a little bit more color on what this innovation pipeline looks like. Do you have a lot of work still to do to flesh that out?

So Robert, you're 100% right. In our first quarter, we had some challenges as we brought the ABI businesses into our portfolio. We had some major other stocks. Bringing the ABI distributors on and taking them off the ABI system, putting them on ours. In regards to supply causing issues. There were some accounts that just stopped ordering because they were confused. And just the integration. So 100% in our first quarter, you know, we had some negative comps that came out. Since then, listen, we've seen some great stuff happening in Shock Top. We've seen, you know, our Montauk growth 9% since we bought it, we've seen some great growth on Blue Point and Breckenridge. So we're seeing those volumes come back and, you know, Ty is on the call and he can jump in there. So that's why you're seeing up 36% now. You know, some of that is absolutely acquisition growth, but what we're doing is we're taking these growth brands and getting rid of the products which are slow-moving and running them out. In regards to innovation, and Ty jumped in here in some of the new innovation, but I'm not going to tip my hat yet. But we've got, you know, in regards to these products we've been out there presenting to the retailers, presenting to the distributors, and there's a big focus on a lot of our new beers. There's a big focus on our non-alcoholic. There's a big focus on our energy drinks. There's a big focus on our waters, and our Delta-9 drinks are a big thing that has been happening with us. Ty, you want to add anything to that?

No. I think you nailed it. With regards to innovation, absolutely. We are locked and loaded. Now, through the next seven or eight months, everything is ready to go. It's been presented to retailers and distributors. And there's a lot of excitement about the spaces and categories that we're going to play in. Which is exciting. And, Robert, I think the big thing is that's what everybody's looking for is new innovation out there. I think, you know, the important thing is this here. Is taking out some of those slow-moving SKUs or taking the SKUs out of states that sold 10,000 cases a year and just plugged up the system. So that's number one. Number two is, you know, distributors are looking for innovation. You know, some of our pub beers, some of our lighter beers, some of our non-alcoholic. Some of our infused drinks with, you know, with cannabis. So there's a good lineup here. And the big thing which I've said what we're trying to do on beer is make it fun again. And I think that's what, you know, what we're doing. We have no imports. So there's no tariffs coming on our beers. Our beers are all made in our facilities. We've done a great job, I think, of moving our production around. We've closed one facility, you know, in Texas. So, you know, there's a plan here and just think about it. You know, we produce close to 15 million cases of beer a year, you know, over a million barrels. And as we brought all these beer brands together, over 18 beer brands, we've brought all these cases together, we brought all these facilities together, a matter of four years. Now it's taking costs out, getting the efficiencies, working with these distributors, you know, Ty and team have put a blitz team on the street to really get out there. And hit, you know, our off-premise and really sell our products there. So, you know, I'm excited to see what's happening in the beverage category. And now that we've integrated our spirits business. And listen, these aren't easy categories. So with that innovation and putting the people behind it, and getting your distributors and retailers is something that's real important. And last but not least, gotta get our consumers buying our products. And that's a big thing what we're trying to do, and there's a lot of, you know, social media, there's a lot of advertising in the quarter. Spent about $600,000 to $700,000 more in advertising in the quarter back on these brands.

Thank you.

Thank you.

Thank you. Our next question comes from the line of Aaron Grey with Alliance Global Partners. Please proceed with your question.

Hi. Good morning, and thank you for the question here. So I just want to dive a little bit more on Delta-9 Beverages. Specifically around potential changes in regulation. The farm bill has been delayed two years now. Not gonna have Republicans, you know, controlling both chambers of Congress as well as the Republican president. So what's your anticipation in terms of the impact that could have on a farm bill getting done this year? Impacts on THC hemp beverages. A lot of folks have been talking about potential, you know, closeouts of loopholes, but keeping the carve-out for JCM purposes. So I'd love your outlook on that just given right now you're one of the few players with an existing distributor system in the alcohol channel that's selling THC hemp. And how that could change with the regulations evolving.

Thank you. Listen. We do not, and as good news, you know, as the farm bill is kicked down, they kicked the can down the road for another two years. So that's number one. Number two, a lot of distributors and a lot of the states and retailers are really excited about this product. And, you know, there was a couple million dollars of sales in this quarter that we've achieved already. And so, you know, with that, we don't see any changes. We, you know, think there's a big, big opportunity. And, you know, with Happy Flower, which is with our wellness team, which is out there, you know, pushing that brand. And then, you know, we have our beverage team out there presenting in through our beer distributors distributing that product. So there's lots of opportunities for us, and we have the products. We have the distribution, and we have the infrastructure salespeople that are out there pushing it. And the retailers and distributors want it. That's, you know, the big thing. So there should be, you know, no change for us.

Okay. Alright. Great. Thank you very much.

Thank you.

Thank you. Our next question comes from the line of Frederico Gomes with ATB Capital Markets. Please proceed with your question.

Hi. Good morning. Thanks for taking my question. I'm curious if you could talk about cannabis beverages in Canada. It seems like it's a very small part of the market still. So how do you see that segment? You know, why hasn't it become a more relevant part of the Canadian market? Whereas in the US, we see this Delta-9 market growing quite rapidly right now. Thanks.

You know, great question, and I have Blair on the call. You know, we have a 45% share of the market. And it's, you know, got a $25 to $30 million business for us. You know, we have a facility in London, Ontario that produces that product. And I always say this here, I only sell it today in stores that sell cannabis. And, you know, there's different pricing out there, and it's not a cheap product. If we could sell that today in beer stores, if we could sell it on tap, how big a business that would be? But I think, you know, one of the biggest problems today is just ultimately it's only sold in cannabis stores and some of the pricing out there. But the opportunity as we sit today and try January, when you'll see some of the biggest consumption of products. So we're ready, willing, and able. And I've said this before, if you could sell THC-infused drinks in the US, it's a billion-dollar plus, you know, category out there. If we could ever do that just by looking at the size and the opportunities in the 15 states that, you know, hemp-derived drinks are today. The consumer is looking for it. Matter of fact, I was at a function last night, and the majority of people were drinking, you know, hemp-infused drinks versus, you know, alcoholic things.

Thank you.

Thank you.

Thank you. Our next question comes from the line of Bill Kirk with Roth MKM. Please proceed with your question.

Hey. Good morning, everyone. So I have a question on the revenue guidance, you know, to get to in the range, the final quarters of the year need to be about $60 million or so larger than the revenue just posted in Q2. So where does that acceleration come from?

Thanks, Bill. You know, I think if people go back and look at our results from last year and follow the same pattern that we had. Right? When you look at the base pattern, talked with this a couple of times. You and I individually were, you know, we're doing about half of our sales. We're doing, sorry, not half or so, but half of our EBITDA in Q4, we're doing Q1, 2, and 3. Our EBITDA tends to be around the other half. Right? And then that batch earned relatively evenly between the quarters. Right? And so if you use that as the starting point and then you work your way backwards through sales. When you look at the changes we've made this year, last year, we purchased the new brands, the new craft brands, too late in the year to be involved in the spring reset. And so this year, Ty's team and Prince have been able to get out to the distributors, to get out to our main, our big accounts, and to really be a part of that spring reset with that new innovation. And, you know, we see significant increases in the sales in Q4 for beer as part of that spring reset. We also traditionally see sales upticks in our CC Pharma business in Q4, that's predominantly as pharmacists in Germany start stocking their inventories for the summer months as people go on vacation in Germany. And then we similarly see an uptick in things like pre-rolls and flowers, things that we're higher indexed on in terms of share in the Canadian cannabis market as people get ready for the summer. So a big part of that, you know, is just here is there seasonality and supply and new products. So stepping back as Carl said, you know, as you come out of your high January, you know, the next five months for us, Memorial Day and July Fourth, are some of the biggest beer consumption events out there. We also have our big 420 events around beer. Plus, you heard what I said before, we have over 100 new products that get into the product to get into the marketplace, and that's a lot of the resets happen with retailers. In regards to cannabis, Blair, how many new products do you have coming in in the back half that, you know, we're from a dual place?

Thirty new innovations in the back half of the year.

So the new innovation that will come, you know, from our cannabis business. And then one of the big problems that happened to us in Europe was in regards to just having supply from our European and a lot of that's coming from Canada. And also getting the permits that we could ship in this country had slowed things down. So with that, it's gonna come from new products, gonna come from, you know, organic growth, it's gonna come from new distribution in the back half of the year.

Thank you.

Thank you.

Thank you. Ladies and gentlemen, that concludes our call today. Thank you for joining us. You may disconnect your lines at this time.

Well, thank you, everybody, for jumping on our call today. And first and foremost, I want to put our thoughts with everybody in Los Angeles that's gone through those horrific fires out there that lost their homes, and we're here thinking of you. And also in, you know, what happened in New Orleans. You know, we're living in an interesting world out there. You know, from a standpoint at Tilray, as I sit here today and look at what we're doing and trying to understand, you know, the growth of this company, you know, you look at the cannabis industry and what we've done in cannabis over the last five years, you know, as we sit and build out facilities today, we have 5 million square feet of grow in Canada today with over a billion plus dollars that we've invested in building out those facilities. You know, in regards to our brewers today, we have ten breweries today that produce our product, twenty brew houses, have a distillery in Breckenridge. Have manufacturing facilities in Winnipeg, Canada that produce our hemp, and then we have two facilities in Europe that produce and grow cannabis, medical cannabis for us. So we have an incredible infrastructure out there to produce us with 90% of our products. We have today over 40 different brands, whether it's in beer, whether it's in spirits, whether it's in cannabis, whether it's in our wellness products. And we have an incredible team that I get to work with to help bring all this together from a manufacturing standpoint, from an operation standpoint, from a distribution standpoint, from a sales and marketing standpoint. Last but not least, you know, we're building something different out there. There's no company out there today that's in the cannabis business, the wellness business, in the beverage business, and bringing it all together. We're, you know, handcuffed by regulation. I wish tomorrow I could start selling cannabis in the US. And how big an opportunity is. Not a lot of companies just can't sell new products and go out there and do it. I wish I could sell cannabis-infused drinks in the US. You know, I'm limited in Canada on how much I can do in Canada in my contribution as I pay a dollar per gram in excise tax. The richest cannabis company in Canada today is the Canadian government. And, you know, we spend about $155 million in excise tax in Canada, higher than beer, higher than wine, higher than spirits. It's some of the highest excise tax if anything. And that's one of the biggest challenges. You think how much we sell in Canada today, and still from a profitability standpoint because it just is the higher excise tax. The beer category is changing dramatically. And we will continue to change it. We will make beer fun again. We'll make it unique. We'll come out with new products. With RNDC and under, you know, now the beer group, Brian note working with Ty. Lots of opportunities that we see in spirits today with our bourbon, gin, and vodka. My past, I come from wellness foods. You know, I think wellness is something that's gonna be around forever. And hemp is going to be a big part as an ingredient, as a food, and we're, you know, gonna look at other opportunities within the wellness area. And last but not least, international. One of our, you know, fastest-growing businesses today, one of our most profitable businesses today, and you look at it, 700 million people. So there's a lot of great DNA within Tilray today. There's a lot of great businesses within Tilray today. You know, as we reach that billion-dollar mark, and it's taken companies like Tesla, Amazon, you know, Microsoft a long time, and we've been at it just five years, and we really got a great strategic plan, a great plan to bring it together. So stay tuned. I appreciate the support. Listen. I don't like how our stock's performed. But I gotta tell you, behind a stock gotta be a great company, and that's ultimately what we're trying to build out there. I thank you for your support. Thank you very much for listening today. Just be safe out there, and again, my thoughts go out to people in LA. My thoughts go out to people in New Orleans. And the rest of the world. Thank you very much.

Thank you. This concludes today's conference call. You may disconnect your lines at this time. Thank you for your participation.