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UPBD · Upbound Group, Inc. · Shareholders & Ownership

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$17.08 -0.29 (-1.67%) At close · Oct 23
Market Cap
$993.71M
Shares
58.30M
Volume · Oct 23 894.6K Avg daily vol (3M) 1M

Every disclosed holder of UPBD in one list: 13F institutions, Schedule 13D and 13G filers, insiders (Forms 3, 4 and 5) and registered funds, each from its own latest filing. Holders nest by CIK and SEC reporting links, never by name, and each is summed once.

Who Owns UPBD

13F quarter Sep 30, 2026, combined view: filers that have not filed yet carry their Jun 30, 2026 positions

No chart: the summed disclosures exceed shares outstanding, so they are not parts of one whole.

Holder group Shares % Out
Institutional (13F) 58,417,953 100.20%
Insiders (Forms 3, 4, 5) 1,737,246 2.98%
13D/G-only blocks 4,382,290 7.52%
Remaining 6,238,084 -10.70%
Registered funds (N-PORT, not summed) 30,877,304 52.96%

Shares outstanding: 58,299,405, the issuer's latest cover-page count restated onto today's split basis.

Remaining is negative: the summed disclosures exceed shares outstanding, as when filings are dated at different times or holders that do not disclose their links count the same shares. It is flagged, not clipped.

13D/G-only counts each filer's latest 13D or 13G that no 13F report of the listing contains, that names no 13F filer and that no counted insider files. Funds are never summed: their shares sit inside their advisers' 13F reports.

Holders of UPBD

# Holder Shares
1
BlackRock, Inc.
13F CIK 2012383 · Holding company · Jun 30, 2026
carried, not yet filed for the newest quarter
9,152,511
1.1
iShares Core S&P Small-Cap ETF
Fund S000004313 · Registered fund · Jun 30, 2026
iShares Trust, not summed
3,161,532
1.2
iShares Russell 2000 ETF
Fund S000004344 · Registered fund · Jun 30, 2026
iShares Trust, not summed
1,418,449
1.3
iShares Russell 2000 Value ETF
Fund S000004342 · Registered fund · Jun 30, 2026
iShares Trust, not summed
527,120
1.4
iShares S&P Small-Cap 600 Value ETF
Fund S000004316 · Registered fund · Jun 30, 2026
iShares Trust, not summed
450,772
1.5
BlackRock Advantage Small Cap Core Fund
Fund S000039982 · Registered fund · May 29, 2026
BlackRock Funds, not summed
120,340
2
VANGUARD PORTFOLIO MANAGEMENT LLC
13F CIK 2100121 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
4,234,326
3
FMR LLC
13F CIK 315066 · Holding company · Jun 30, 2026
carried, not yet filed for the newest quarter
3,312,579
3.1
FMR LLC
13G CIK 315066 · Holding company · Jun 30, 2026
Rule 13d-1(b), qualified institution, not summed
3,312,579
3.2
Fidelity Value Fund
Fund S000005455 · Registered fund · Jul 31, 2026
Fidelity Capital Trust, not summed
1,833,774
3.3
Fidelity Small Cap Index Fund
Fund S000033638 · Registered fund · Jul 31, 2026
Fidelity Salem Street Trust, not summed
610,211
3.4
Fidelity Advisor Value Strategies Fund
Fund S000005117 · Registered fund · May 31, 2026
Fidelity Advisor Series I, not summed
426,700
3.5
Fidelity Mid Cap Value Fund
Fund S000006068 · Registered fund · Jul 31, 2026
Fidelity Devonshire Trust, not summed
395,739
4
DIMENSIONAL FUND ADVISORS LP
13G CIK 354204 · Registered investment adviser · Sep 30, 2026
Rule 13d-1(b), qualified institution, not summed
3,119,714
4.1
DIMENSIONAL FUND ADVISORS LP
13F CIK 354204 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
2,744,730
4.2
U.S. SMALL CAP VALUE PORTFOLIO
Fund S000000987 · Registered fund · Jul 31, 2026
DFA INVESTMENT DIMENSIONS GROUP INC, not summed
420,714
4.3
U.S. Targeted Value Portfolio
Fund S000000970 · Registered fund · Jul 31, 2026
DFA INVESTMENT DIMENSIONS GROUP INC, not summed
332,847
4.4
Dimensional U.S. Targeted Value ETF
Fund S000070901 · Registered fund · Jul 31, 2026
Dimensional ETF Trust, not summed
314,177
4.5
Dimensional US Small Cap Value ETF
Fund S000075151 · Registered fund · Jul 31, 2026
Dimensional ETF Trust, not summed
313,736
5
Engaged Capital LLC
13D CIK 1559771 · Registered investment adviser · Dec 11, 2023
2,560,648
6
STATE STREET CORP
13F CIK 93751 · Bank · Jun 30, 2026
carried, not yet filed for the newest quarter
2,468,483
6.1
State Street(R) SPDR(R) Portfolio S&P 600(TM) Small Cap ETF
Fund S000041317 · Registered fund · Jun 30, 2026
SPDR SERIES TRUST, not summed
479,723
6.2
State Street(R) SPDR(R) S&P(R) Retail ETF
Fund S000012322 · Registered fund · Jun 30, 2026
SPDR SERIES TRUST, not summed
284,847
6.3
State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF
Fund S000006974 · Registered fund · Jun 30, 2026
SPDR SERIES TRUST, not summed
280,156
6.4
State Street Institutional Small-Cap Equity Fund
Fund S000001631 · Registered fund · Jun 30, 2026
STATE STREET INSTITUTIONAL FUNDS, not summed
19,207
6.5
STATE STREET SMALL/MID CAP EQUITY INDEX PORTFOLIO
Fund S000050332 · Registered fund · Jun 30, 2026
STATE STREET INSTITUTIONAL INVESTMENT TRUST, not summed
18,354
7
GOLDMAN SACHS GROUP INC
13F CIK 886982 · Holding company · Jun 30, 2026
carried, not yet filed for the newest quarter
2,407,712
7.1
Goldman Sachs Small Cap Value Insights Fund
Fund S000014929 · Registered fund · Jul 31, 2026
Goldman Sachs Trust, not summed
350,353
7.2
Goldman Sachs Small Cap Equity Insights Fund
Fund S000009329 · Registered fund · Jul 31, 2026
Goldman Sachs Trust, not summed
208,049
7.3
Goldman Sachs ActiveBeta(R) U.S. Small Cap Equity ETF
Fund S000048296 · Registered fund · May 31, 2026
Goldman Sachs ETF Trust, not summed
77,015
7.4
Goldman Sachs Small Cap Growth Insights Fund
Fund S000014930 · Registered fund · Jul 31, 2026
Goldman Sachs Trust, not summed
49,390
7.5
Goldman Sachs Variable Insurance Trust Small Cap Equity Insights Fund
Fund S000009355 · Registered fund · Jun 30, 2026
Goldman Sachs Variable Insurance Trust, not summed
39,703
8
VANGUARD CAPITAL MANAGEMENT LLC
13F CIK 2100119 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
2,327,538
9
LSV ASSET MANAGEMENT
13F CIK 1050470 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
2,280,279
9.1
LSV Small Cap Value Fund
Fund S000039922 · Registered fund · Jul 31, 2026
ADVISORS' INNER CIRCLE FUND, not summed
120,900
10
Allred Aaron R
13G CIK 1864767 · Unknown · Jun 30, 2026
Rule 13d-1(c), passive investor
1,821,642
11
IEQ CAPITAL, LLC
13F CIK 1779789 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
1,770,257
12
VANGUARD TOTAL STOCK MARKET INDEX FUND
Fund S000002848 · Registered fund · Jun 30, 2026
VANGUARD INDEX FUNDS, not summed
1,667,251
13
GEODE CAPITAL MANAGEMENT, LLC
13F CIK 1214717 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
1,468,034
14
VANGUARD SMALL-CAP INDEX FUND
Fund S000002845 · Registered fund · Jun 30, 2026
VANGUARD INDEX FUNDS, not summed
1,201,916
15
Bragg Financial Advisors, Inc
13F CIK 1327055 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
1,189,215
16
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
13F CIK 884546 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
1,155,346
16.1
Schwab Fundamental U.S. Small Company ETF
Fund S000040878 · Registered fund · May 31, 2026
SCHWAB STRATEGIC TRUST, not summed
522,279
16.2
Schwab U.S. Small-Cap ETF
Fund S000026636 · Registered fund · May 31, 2026
SCHWAB STRATEGIC TRUST, not summed
249,031
16.3
Schwab Small-Cap Index Fund
Fund S000005912 · Registered fund · Jul 31, 2026
SCHWAB CAPITAL TRUST, not summed
134,650
16.4
Schwab Fundamental U.S. Small Company Index Fund
Fund S000016767 · Registered fund · Jul 31, 2026
SCHWAB CAPITAL TRUST, not summed
127,490
16.5
Schwab U.S. Broad Market ETF
Fund S000026631 · Registered fund · May 31, 2026
SCHWAB STRATEGIC TRUST, not summed
35,299
17
WELLINGTON MANAGEMENT GROUP LLP
13F CIK 902219 · Holding company · Jun 30, 2026
carried, not yet filed for the newest quarter
1,104,571
18
Huber Capital Management LLC
13F CIK 1511697 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
1,061,869
18.1
Huber Select Large Cap Value Fund
Fund S000018427 · Registered fund · Jul 31, 2026
Advisors Series Trust, not summed
612,869
18.2
Huber Small Cap Value Fund
Fund S000018428 · Registered fund · Jul 31, 2026
Advisors Series Trust, not summed
234,394
18.3
Huber Mid Cap Value Fund
Fund S000052294 · Registered fund · Jul 31, 2026
Advisors Series Trust, not summed
13,339
18.4
Huber Large Cap Value Fund
Fund S000039416 · Registered fund · Jul 31, 2026
Advisors Series Trust, not summed
13,000
19
FPA Queens Road Small Cap Value Fund
Fund S000080694 · Registered fund · May 31, 2026
Investment Managers Series Trust III, not summed
1,055,661
20
MORGAN STANLEY
13F CIK 895421 · Holding company · Jun 30, 2026
carried, not yet filed for the newest quarter
1,047,419
20.1
E*TRADE No Fee Total Market Index Fund
Fund S000090722 · Registered fund · Jul 31, 2026
E Trade Trust, not summed
513
21
Bank of New York Mellon Corp
13F CIK 1390777 · Bank · Jun 30, 2026
carried, not yet filed for the newest quarter
888,866
22
AMERICAN CENTURY COMPANIES INC
13F CIK 748054 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
853,179
22.1
Small Company Fund
Fund S000005981 · Registered fund · Jun 30, 2026
American Century Quantitative Equity Funds, Inc., not summed
9,566
23
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC
13F CIK 1164833 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
831,810
23.1
Hotchkis and Wiley Small Cap Diversified Value Fund
Fund S000045868 · Registered fund · Jun 30, 2026
HOTCHKIS & WILEY FUNDS/DE/, not summed
198,700
23.2
Hotchkis and Wiley Mid-Cap Value Fund
Fund S000006214 · Registered fund · Jun 30, 2026
HOTCHKIS & WILEY FUNDS/DE/, not summed
44,200
24
FADEL MITCHELL E
Insider CIK 1201320 · Feb 26, 2025
Director, Chief Executive Officer, issuer-wide
830,841
25
VANGUARD SMALL-CAP VALUE INDEX FUND
Fund S000002847 · Registered fund · Jun 30, 2026
VANGUARD INDEX FUNDS, not summed
762,185
26
AQR CAPITAL MANAGEMENT LLC
13F CIK 1167557 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
720,150
26.1
AQR Small Cap Multi-Style Fund
Fund S000040064 · Registered fund · Jun 30, 2026
AQR Funds, not summed
50,196
27
MILLENNIUM MANAGEMENT LLC
13F CIK 1273087 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
709,357
28
NORTHERN TRUST CORP
13F CIK 73124 · Bank · Jun 30, 2026
carried, not yet filed for the newest quarter
675,057
28.1
Small Cap Index Fund
Fund S000001245 · Registered fund · Jun 30, 2026
Northern Funds, not summed
28,118
28.2
FlexShares Morningstar US Market Factor Tilt Index Fund
Fund S000033312 · Registered fund · Jul 31, 2026
FlexShares Trust, not summed
10,239
28.3
Small Cap Core Fund
Fund S000001244 · Registered fund · Jun 30, 2026
Northern Funds, not summed
5,533
29
KENNEDY CAPITAL MANAGEMENT LLC
13F CIK 884589 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
651,996
29.1
Kennedy Capital Small Cap Value Fund
Fund S000076118 · Registered fund · Jun 30, 2026
INVESTMENT MANAGERS SERIES TRUST II, not summed
23,845
30
VANGUARD EXTENDED MARKET INDEX FUND
Fund S000002841 · Registered fund · Jun 30, 2026
VANGUARD INDEX FUNDS, not summed
606,295
31
Avantis U.S. Small Cap Value ETF
Fund S000066459 · Registered fund · May 31, 2026
American Century ETF Trust, not summed
585,678
32
Invesco Ltd.
13F CIK 914208 · Investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
579,041
32.1
Invesco S&P SmallCap 600 Revenue ETF
Fund S000064596 · Registered fund · May 31, 2026
Invesco Exchange-Traded Fund Trust II, not summed
285,507
32.2
Invesco S&P Smallcap 600 Pure Value ETF
Fund S000060800 · Registered fund · Jul 31, 2026
Invesco Exchange-Traded Fund Trust, not summed
106,019
32.3
Invesco RAFI US 1000 ETF
Fund S000011995 · Registered fund · Jul 31, 2026
Invesco Exchange-Traded Fund Trust, not summed
48,628
32.4
Invesco S&P SmallCap 600 QVM Multi-Factor ETF
Fund S000072320 · Registered fund · May 31, 2026
Invesco Exchange-Traded Fund Trust II, not summed
9,375
32.5
Invesco S&P SmallCap Consumer Discretionary ETF
Fund S000028294 · Registered fund · May 31, 2026
Invesco Exchange-Traded Fund Trust II, not summed
5,047
33
VANGUARD STRATEGIC EQUITY FUND
Fund S000002593 · Registered fund · Jun 30, 2026
VANGUARD HORIZON FUNDS, not summed
503,089
34
Pacer Advisors, Inc.
13F CIK 1616667 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
450,923
35
Pacer US Small Cap Cash Cows 100 ETF
Fund S000055468 · Registered fund · Jul 31, 2026
Pacer Funds Trust, not summed
446,545
36
CITADEL ADVISORS LLC
13F CIK 1423053 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
437,058
37
VANGUARD TAX-MANAGED SMALL-CAP FUND
Fund S000004387 · Registered fund · Jun 30, 2026
VANGUARD TAX-MANAGED FUNDS, not summed
424,047
38
MARSHALL WACE, LLP
13F CIK 1318757 · Exempt reporting adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
410,710
39
VICTORY CAPITAL MANAGEMENT INC
13F CIK 1040188 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
394,376
39.1
Victory Market Neutral Income Fund
Fund S000037769 · Registered fund · Jun 30, 2026
Victory Portfolios II, not summed
276,293
39.2
VictoryShares Small Cap Free Cash Flow ETF
Fund S000080690 · Registered fund · Jun 30, 2026
Victory Portfolios II, not summed
110,124
39.3
VictoryShares Hedged Equity Income ETF
Fund S000085473 · Registered fund · Dec 31, 2025
Victory Portfolios II, not summed
6,228
39.4
Victory Extended Market Index Fund
Fund S000012941 · Registered fund · Jul 31, 2026
Victory Portfolios III, not summed
6,192
40
Advisors Asset Management, Inc.
13F CIK 1297376 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
357,337
41
BRIDGEWAY CAPITAL MANAGEMENT, LLC
13F CIK 1107261 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
354,744
41.1
Omni Small-Cap Value Fund
Fund S000033567 · Registered fund · Jun 30, 2026
Bridgeway Funds, Inc., not summed
118,000
42
VANGUARD FIDUCIARY TRUST CO
13F CIK 933478 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
348,824
43
PANAGORA ASSET MANAGEMENT INC
13F CIK 883677 · Registered investment adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
321,099
44
PRINCIPAL FINANCIAL GROUP INC
13F CIK 1126328 · Insurance company · Jun 30, 2026
carried, not yet filed for the newest quarter
307,996
44.1
SmallCap Value Fund II
Fund S000007169 · Registered fund · Jul 31, 2026
Principal Funds, Inc, not summed
124,759
44.2
Principal U.S. Small-Cap ETF
Fund S000055159 · Registered fund · Jun 30, 2026
Principal Exchange-Traded Funds, not summed
53,771
44.3
SmallCap S&P 600 Index Fund
Fund S000007203 · Registered fund · Jul 31, 2026
Principal Funds, Inc, not summed
38,654
45
CSM Advisors, LLC
13F CIK 1863523 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
306,014
46
Allianz Asset Management GmbH
13F CIK 1535323 · Unknown · Jun 30, 2026
carried, not yet filed for the newest quarter
296,542
46.1
PIMCO RAE US Small Fund
Fund S000048957 · Registered fund · Jun 30, 2026
PIMCO Equity Series, not summed
110,407
46.2
PIMCO RAFI Dynamic Multi-Factor U.S. Equity ETF
Fund S000057225 · Registered fund · Jun 30, 2026
PIMCO Equity Series, not summed
1,075
47
BANK OF AMERICA CORP /DE/
13F CIK 70858 · Bank · Jun 30, 2026
carried, not yet filed for the newest quarter
294,594
48
CX Institutional
13F CIK 1737089 · Registered investment adviser · Sep 30, 2026
294,173
49
WisdomTree U.S. SmallCap Dividend Fund
Fund S000012394 · Registered fund · Jun 30, 2026
WisdomTree Trust, not summed
292,492
50
Qube Research & Technologies Ltd
13F CIK 1729829 · Exempt reporting adviser · Jun 30, 2026
carried, not yet filed for the newest quarter
286,621

61 more nested rows are not shown here; Every filing lists them all.

Shares are restated onto today's split basis. Change compares each row with the same holder's previous filing in the same source; a dash means there is none to compare. Nested 13D/G, insider and fund rows are not summed, since a 13F report already holds them.

Showing 1–50 of 404 holders

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Key facts CIK 933036 CUSIP 76009N100 13F (30d) 38 filings 38 filers Visit website Investor relations