W · Wayfair Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-07-02 | Blotner Jon |
Pres., Commercial & Operations |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025. |
Class A Common Stock
|
5,925 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↓
Filing footnotes — Restricted Stock Units ("RSUs") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026. |
Restricted Stock Units ("RSUs")
|
326 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↑
|
Class A Common Stock
|
182 |
| 2026-07-01 | Tan Fiona |
Chief Technology Officer |
Convert↑
|
Class A Common Stock
|
27,073 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↑
|
Class A Common Stock
|
22,942 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↓
Filing footnotes — Restricted Stock Units ("RSUs") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on October 1, 2026, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027. |
Restricted Stock Units ("RSUs")
|
428 |
| 2026-07-01 | Tan Fiona |
Chief Technology Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
27,073 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
22,428 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on October 1, 2026, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
218 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026. |
Restricted Stock Unit ("RSU")
|
392 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↓
Filing footnotes — Restricted Stock Units ("RSUs") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027. |
Restricted Stock Units ("RSUs")
|
22,942 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
428 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. |
Class A Common Stock
|
11,347 |
| 2026-07-01 | Tan Fiona |
Chief Technology Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on October 1, 2026, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
1,198 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. |
Class A Common Stock
|
11,339 |
| 2026-07-01 | Tan Fiona |
Chief Technology Officer |
Convert↑
|
Class A Common Stock
|
1,198 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↓
Filing footnotes — Restricted Stock Units ("RSUs") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027. |
Restricted Stock Units ("RSUs")
|
182 |
| 2026-07-01 | Blotner Jon |
Pres., Commercial & Operations |
Convert↑
|
Class A Common Stock
|
326 |
| 2026-07-01 | Tan Fiona |
Chief Technology Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. |
Class A Common Stock
|
14,357 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
392 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
218 |
| 2026-07-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
22,428 |
| 2026-05-01 | Tan Fiona |
Chief Technology Officer |
Award↑
Filing footnotes — Restricted Stock Unit ("RSUs") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 27,073 shares will vest on July 1, 2026, 27,073 shares will vest on October 1, 2026, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSUs")
|
108,292 |
| 2026-05-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Award↑
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,428 shares will vest on July 1, 2026, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
89,714 |
| 2026-05-01 | Blotner Jon |
Pres., Commercial & Operations |
Award↑
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. Subject to continued service on each applicable vesting date, 22,942 shares will vest on July 1, 2026, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027. |
Restricted Stock Unit ("RSU")
|
91,768 |
| 2026-04-24 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.02 to $78.87, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
5,839 |
| 2026-04-24 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.03 to $79.60, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
700 |
| 2026-04-24 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.31 to $79.27, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
5,137 |
| 2026-04-24 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.33 to $79.61, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
400 |
| 2026-04-24 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.01 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
600 |
| 2026-04-24 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.97, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
600 |
| 2026-04-23 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
16,721 |
| 2026-04-23 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.54, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
3,785 |
| 2026-04-23 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
53,136 |
| 2026-04-23 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. |
Class A Common Stock
|
751 |
| 2026-04-23 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.77 to $77.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
52,639 |
| 2026-04-23 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.84 to $79.57, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
4,240 |
| 2026-04-23 | Conine Steven |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.69, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
38,510 |
| 2026-04-23 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.77 to $76.76, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
16,716 |
| 2026-04-23 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.77 to $78.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
Class A Common Stock
|
39,477 |
| 2026-04-23 | Shah Niraj |
Director |
Sell↓
Filing footnotes — Class A Common Stock (Direct)
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. |
Class A Common Stock
|
749 |
| 2026-04-20 | Shah Niraj |
Director |
Other↑
Filing footnotes — Class A Common Stock (Direct)
On April 20, 2026, the reporting person converted, at his election, 500,000 shares of his Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. |
Class A Common Stock
|
500,000 |
| 2026-04-20 | Shah Niraj |
Director |
Other↓
Filing footnotes — Class B Common Stock (Direct)
On April 20, 2026, the reporting person converted, at his election, 500,000 shares of his Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. |
Class B Common Stock
|
500,000 |
| 2026-04-20 | Conine Steven |
Director |
Other↑
Filing footnotes — Class A Common Stock (Direct)
On April 20, 2026, the reporting person converted, at his election, 500,000 shares of his Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. |
Class A Common Stock
|
500,000 |
| 2026-04-20 | Conine Steven |
Director |
Other↓
Filing footnotes — Class B Common Stock (Direct)
On April 20, 2026, the reporting person converted, at his election, 500,000 shares of his Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. |
Class B Common Stock
|
500,000 |
| 2026-04-01 | Tan Fiona |
Chief Technology Officer |
Convert↑
|
Class A Common Stock
|
1,636 |
| 2026-04-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
217 |
| 2026-04-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↓
Filing footnotes — Restricted Stock Unit ("RSU") (Direct)
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on July 1, 2026 and 392 shares will vest on October 1, 2026. |
Restricted Stock Unit ("RSU")
|
392 |
| 2026-04-01 | Tan Fiona |
Chief Technology Officer |
Tax↓
Filing footnotes — Class A Common Stock (Direct)
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. |
Class A Common Stock
|
11,727 |
| 2026-04-01 | Gulliver Kate |
CFO and Chief Admin Officer |
Convert↑
|
Class A Common Stock
|
17,848 |