Rollins Financial Advisors, LLC

Registered adviser

CIK

1884018

Location

ATLANTA, GA

Portfolio Value

Small $741,670,836

Diversification

Diversified

Filing Date

Global Rank

#2,921 / 8,811 ▲ 116

Top Industry

Internet Content & Information 17.8%

Period ended 4 months ago

Filed Aug 4, 2026 · 3mo

11 quarters · since Dec 2023

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 312921

Roster of Oct 1, 2026

Regulatory AUM

$1,588,275,994

Main clients

Individuals and high net worth (97% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$1,588,275,994	Individuals and high net worth (97%)
Apr 2025 to Mar 2026	$1,382,588,015	Individuals and high net worth (97%)
Apr 2024 to Mar 2025	$1,063,382,426	Individuals and high net worth (97%)
May 2023 to Mar 2024	$848,307,681	Individuals and high net worth (97%)
Apr 2023	$848,307,681	Individuals and high net worth (97%)
Apr 2022 to Mar 2023	$1,225,518,288	Individuals and high net worth (97%)

2 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Concentrated

The top 10 positions are 65.6% of the book (60%+)

Turnover

Low turnover

13.7% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 10.3 quarters (4 to under 12)

Closest benchmark: the S&P 500 as of 2026-06-30, active share 68.3%; sector active share 43.1% against the combined 13F book's sector weights.

Over time 11 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

167 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

10.1%

−1.3 pts

Top 5

41.0%

−3.5 pts

Top 10

65.6%

−1.4 pts

HHI

511

Diversified−51

Portfolio Trend

11 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	50.7%	$375,668,060	105
Technology	16.1%	$119,155,746	18
Financial Services	12.0%	$89,347,159	10
Communication Services	9.1%	$67,189,441	6
Consumer Cyclical	7.7%	$57,072,687	5
Energy	1.6%	$11,978,044	5
Industrials	1.3%	$9,389,871	6
Healthcare	0.6%	$4,716,004	3
Utilities	0.5%	$3,769,263	4
Consumer Defensive	0.5%	$3,384,561	5

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
IMTM	iShares MSCI Intl Momentum Factor ETF	+43,774	100,317	$5,349,905
FNDF	Schwab Fundamental International Equity ETF	+36,216	89,469	$4,720,384
PXH	Invesco RAFI Emerging Markets ETF	+34,600	66,246	$1,846,938
DYNF	iShares U.S. Equity Factor Rotation Active ETF	+29,310	58,640	$3,988,106
VUG	VANGUARD GROWTH INDEX FUND	+22,437	26,963	$2,322,592
QQQM	Invesco Ltd.	+21,000	100,236	$30,368,500
ET	Energy Transfer LP	+14,480	97,213	$1,858,712
SPMO	Invesco Ltd.	+12,305	88,256	$14,256,874
TSPA	T. Rowe Price U.S. Equity Research ETF	+11,893	194,882	$9,262,741
SPHQ	Invesco S&P 500 Quality ETF	+11,641	304,049	$27,394,814
FBCG	Fidelity Covington Trust	+10,534	76,699	$4,763,774
PXF	Invesco RAFI Developed Markets ex-U.S. ETF	+10,316	16,554	$1,252,144
T	At&T Inc.	+9,773	42,406	$877,804
IWF	iShares Russell 1000 Growth ETF	+8,672	11,562	$1,435,653
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	+8,358	116,160	$18,356,764
FNDX	Schwab Fundamental U.S. Large Company ETF	+7,615	278,468	$8,660,354
IEMG	iShares Trust	+6,959	29,170	$2,416,442
EPD	Enterprise Products Partners L.P.	+6,392	119,433	$4,390,357
IYW	iShares, Inc.	+5,073	63,934	$16,126,072
SCHF	Schwab International Equity ETF	+4,203	20,969	$580,841
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	+4,053	4,632	$553,616
DGRO	iShares Core Dividend Growth ETF	+3,919	12,571	$952,756
IJH	iShares Core S&P Mid-Cap ETF	+3,760	9,884	$762,155
UBER	Uber Technologies, Inc	+3,334	10,776	$777,596
SO	Southern Co	+3,006	19,863	$1,901,087
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
SCHG	Schwab U.S. Large-Cap Growth ETF	−85,015	1,246,133	$42,169,140
BCGD	Baron Global Durable Advantage ETF	−25,080	78,829	$2,084,475
AKRE	Professionally Managed Portfolios	−19,074	20,524	$1,091,671
QQQ	Invesco Qqq Trust, Series 1	−9,978	101,334	$74,622,357
FENI	Fidelity Enhanced International ETF	−8,190	15,696	$629,880
JPLD	JPMorgan Limited Duration Bond ETF	−7,629	4,775	$249,207
FDVV	Fidelity High Dividend ETF	−5,598	8,596	$518,252
NEAR	iShares Short Duration Bond Active ETF	−5,236	149,420	$7,569,617
KO	Coca Cola Co	−4,997	8,451	$686,812
PYLD		−3,414	341,376	$9,053,291
ITA	iShares U.S. Aerospace & Defense ETF	−3,396	3,553	$861,318
TQQQ	ProShares UltraPro QQQ	−3,382	120,256	$9,740,736
FELC	Fidelity Enhanced Large Cap Core ETF	−3,359	54,228	$2,272,695
BAC	Bank Of America Corp	−3,242	451,395	$25,720,487
QUAL	iShares MSCI USA Quality Factor ETF	−3,238	20,528	$4,504,459
ITOT	iShares Core S&P Total U.S. Stock Market ETF	−3,079	72,860	$11,968,712
VGK	VANGUARD EUROPEAN STOCK INDEX FUND	−3,006	4,354	$385,503
SSO	ProShares Ultra S&P500	−2,994	26,782	$1,804,571
TSLA	Tesla, Inc.	−2,618	25,568	$10,753,900
NFLX	Netflix Inc	−2,426	11,931	$851,873
IYJ	iShares U.S. Industrials ETF	−2,361	6,487	$1,081,058
IQLT	iShares MSCI Intl Quality Factor ETF	−2,193	10,451	$517,847
AAPL	Apple Inc.	−2,109	216,244	$62,572,363
BCTK	Baron Technology ETF	−2,060	18,683	$606,842
CRM	Salesforce, Inc.	−1,905	1,527	$239,219
No positions match the current search.

New Positions

Positions the filer opened this quarter

20 positions

Ticker	Company	Shares	Value
PWB	Victory Portfolios II	20,138	$3,392,447
SNDK	Sandisk Corp	391	$889,028
MU	Micron Technology Inc	594	$685,648
INTC	Intel Corp	3,402	$475,021
GLW	Corning Inc	1,730	$441,893
—		7,875	$369,258
JAAA	Janus Henderson AAA CLO ETF	6,918	$349,289
EMSF	MedWellAI, Inc.	7,236	$307,530
VYMI	VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD INDEX FUND	3,092	$303,634
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	773	$282,686
IBM	International Business Machines Corp	986	$277,273
PAVE	Global X U.S. Infrastructure Development ETF	4,336	$255,477
EMXC	iShares MSCI Emerging Markets ex China ETF	2,365	$241,939
AMD	Advanced Micro Devices Inc	376	$218,422
AEP	American Electric Power Co Inc	1,586	$216,980
ITB	iShares U.S. Home Construction ETF	2,004	$209,377
ESGU	iShares ESG Aware MSCI USA ETF	1,268	$207,533
NEE	Nextera Energy Inc	2,333	$204,767
IEFA	iShares Core MSCI EAFE ETF	2,109	$203,687
XBI	State Street(R) SPDR(R) S&P(R) Biotech ETF	1,266	$200,344
No positions match the current search.

Sold Out

Positions the filer fully exited

10 positions

Ticker	Company	Shares	Value
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	4,395	$348,391
XLF	State Street Corp	6,785	$334,975
—		1,637	$276,407
DELL	Dell Technologies Inc.	1,681	$275,902
TCAF	T. Rowe Price Capital Appreciation Equity ETF	7,475	$266,035
CGGR	Capital Group Growth ETF	5,938	$238,648
MCK	Mckesson Corp	259	$224,128
SCHE	Schwab Emerging Markets Equity ETF	6,711	$221,127
CPNG	Coupang, Inc.	11,441	$216,006
EFV	iShares MSCI EAFE Value ETF	4,501	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

167 tracked positions · $741,670,836 total · filing declares 168 positions · $759,105,313 · as of Jun 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 167 positions by value · page 1 of 4

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
QQQ	Invesco Qqq Trust, Series 1	Reduced	101,334	-9,978	$74,622,357	+16.1%	11	before history	10.06%
AAPL	Apple Inc. Technology	Reduced	216,244	-2,109	$62,572,363	+12.9%	11	before history	8.44%
GOOGL	Alphabet Inc. Communication Services	Added	139,679	+1,196	$49,917,084	+25.3%	11	before history	6.73%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	183,007	-66	$43,617,888	+14.4%	11	before history	5.88%
SCHG	Schwab U.S. Large-Cap Growth ETF	Reduced	1,246,133	-85,015	$42,169,140	+8.7%	11	before history	5.69%
MSFT	Microsoft Corp Technology	Added	104,939	+842	$39,144,345	+1.6%	11	before history	5.28%
QQQM	Invesco Ltd. Financial Services	Added	100,236	+21,000	$30,368,500	+61.3%	11	before history	4.09%
SPHQ	Invesco S&P 500 Quality ETF	Added	304,049	+11,641	$27,394,814	+24.6%	11	before history	3.69%
BAC	Bank Of America Corp Financial Services	Reduced	451,395	-3,242	$25,720,487	+16.0%	11	before history	3.47%
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	Added	116,160	+8,358	$18,356,764	+15.0%	11	before history	2.48%
IYW	iShares, Inc.	Added	63,934	+5,073	$16,126,072	+51.0%	11	before history	2.17%
META	Meta Platforms, Inc. Communication Services	Reduced	25,720	-529	$14,487,818	−3.5%	11	before history	1.95%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	44,211	-79	$14,471,586	+11.1%	11	before history	1.95%
SPMO	Invesco Ltd. Financial Services	Added	88,256	+12,305	$14,256,874	+67.4%	6	$109.58	1.92%
IXN	iShares Global Tech ETF	Added	87,215	+1,786	$12,600,823	—	11	before history	1.70%
ITOT	iShares Core S&P Total U.S. Stock Market ETF	Reduced	72,860	-3,079	$11,968,712	—	11	before history	1.61%
TSLA	Tesla, Inc. Consumer Cyclical	Reduced	25,568	-2,618	$10,753,900	+2.6%	11	before history	1.45%
TQQQ	ProShares UltraPro QQQ	Reduced	120,256	-3,382	$9,740,736	—	11	before history	1.31%
TSPA	T. Rowe Price U.S. Equity Research ETF	Added	194,882	+11,893	$9,262,741	+23.8%	9	$36.09	1.25%
PYLD		Reduced	341,376	-3,414	$9,053,291	+0.2%	8	$26.55	1.22%
NVDA	Nvidia Corp Technology	Added	43,670	+1,497	$8,737,930	+18.8%	11	before history	1.18%
FNDX	Schwab Fundamental U.S. Large Company ETF	Added	278,468	+7,615	$8,660,354	+14.8%	11	before history	1.17%
NEAR	iShares Short Duration Bond Active ETF	Reduced	149,420	-5,236	$7,569,617	−3.7%	11	before history	1.02%
CAT	Caterpillar Inc Industrials	Added	6,342	+490	$6,753,595	+62.9%	11	before history	0.91%
XLK	State Street(R) Technology Select Sector SPDR(R) ETF	Added	33,415	+293	$6,366,225	+44.6%	11	before history	0.86%
BINC		Reduced	114,113	-1,102	$5,972,674	−0.2%	10	$52.53	0.81%
IVW	iShares S&P 500 Growth ETF	Reduced	42,747	-121	$5,878,994	—	11	before history	0.79%
IMTM	iShares MSCI Intl Momentum Factor ETF	Added	100,317	+43,774	$5,349,905	—	5	unpriced	0.72%
KMI	Kinder Morgan, Inc. Energy	Reduced	153,902	-911	$4,920,246	−5.2%	11	before history	0.66%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Reduced	40,945	-1,769	$4,872,045	+16.5%	11	before history	0.66%
FBCG	Fidelity Covington Trust	Added	76,699	+10,534	$4,763,774	+43.7%	9	$44.51	0.64%
FNDF	Schwab Fundamental International Equity ETF	Added	89,469	+36,216	$4,720,384	+81.2%	11	before history	0.64%
QUAL	iShares MSCI USA Quality Factor ETF	Reduced	20,528	-3,238	$4,504,459	—	11	before history	0.61%
PRF	Victory Portfolios II	Added	83,217	+720	$4,496,214	+14.7%	11	before history	0.61%
EPD	Enterprise Products Partners L.P. Energy	Added	119,433	+6,392	$4,390,357	+2.6%	11	before history	0.59%
DYNF	iShares U.S. Equity Factor Rotation Active ETF	Added	58,640	+29,310	$3,988,106	+133.7%	5	$60.79	0.54%
LLY	ELI LILLY & Co Healthcare	Added	3,105	+1,475	$3,724,230	+148.4%	11	before history	0.50%
SPY	Spdr S&P 500 ETF Trust	Reduced	4,568	-106	$3,411,245	+12.2%	11	before history	0.46%
PWB	Victory Portfolios II	NEW	20,138	NEW	$3,392,447	NEW	1	$151.73	0.46%
QLD	ProShares Ultra QQQ	Reduced	31,746	-1,335	$3,071,742	—	11	before history	0.41%
DLN	WisdomTree U.S. LargeCap Dividend Fund	Reduced	28,492	-43	$2,744,349	+7.7%	11	before history	0.37%
QTEC	First Trust NASDAQ-100-Technology Sector Index Fund	Held	7,514	0	$2,514,860	+55.0%	11	before history	0.34%
IEMG	iShares Trust	Added	29,170	+6,959	$2,416,442	—	4	unpriced	0.33%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	4,767	-79	$2,385,359	+2.7%	11	before history	0.32%
VUG	VANGUARD GROWTH INDEX FUND	Added	26,963	+22,437	$2,322,592	+604.9%	11	before history	0.31%
FELC	Fidelity Enhanced Large Cap Core ETF	Reduced	54,228	-3,359	$2,272,695	+8.8%	11	before history	0.31%
BCGD	Baron Global Durable Advantage ETF	Reduced	78,829	-25,080	$2,084,475	−14.3%	3	unpriced	0.28%
VTV	VANGUARD VALUE INDEX FUND	Reduced	9,516	-14	$2,073,821	+10.9%	11	before history	0.28%
FELG	Fidelity Enhanced Large Cap Growth ETF	Reduced	45,918	-1,286	$2,008,912	+13.5%	11	before history	0.27%
SO	Southern Co Utilities	Added	19,863	+3,006	$1,901,087	+16.8%	11	before history	0.26%

Showing the top 50 of 167 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.