ELF · e.l.f. Beauty, Inc. · Insider Trading

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

The transaction was executed in multiple trades in prices ranging from $110.00 to $110.49, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

The transaction was executed in multiple trades in prices ranging from $110.00 to $110.06, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.

The transaction was executed in multiple trades in prices ranging from $103.30 to $104.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.

Includes 110,496 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.

The transaction was executed in multiple trades in prices ranging from $104.90 to $105.37, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.

Includes 110,496 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.

The transaction was executed in multiple trades in prices ranging from $102.29 to $103.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan.

Includes 110,496 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.

Fully vested.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025.

Includes 110,496 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.

The transaction was executed in multiple trades in prices ranging from $104.20 to $105.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.

The transaction was executed in multiple trades in prices ranging from $106.28 to $106.87, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.

The transaction was executed in multiple trades in prices ranging from $105.20 to $106.19, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2026.

The transaction was executed in multiple trades in prices ranging from $103.18 to $104.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Represents a gift to MS GIFT FRANKS FAMILY TRUST DAF, a donor advised fund.

Includes 66,981 restricted stock units.

Includes 110,496 restricted stock units.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

Includes 66,981 restricted stock units.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Represents shares of Common Stock transferred in exchange for an ownership interest in the Amin Family General Partnership.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,939 RSUs.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,421 restricted stock units.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,878 RSUs.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,980 RSUs.

Grant of Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,421 RSUs.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,909 RSUs.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,421 RSUs.

Grant of Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,421 RSUs.

Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Includes 1,985 RSUs.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

Includes 66,981 restricted stock units.

The transaction was executed in multiple trades in prices ranging from $93.14 to $93.1668, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 1,203 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.

The transaction was executed in multiple trades in prices ranging from $88.00 to $88.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Includes 66,981 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 12, 2025.

Includes 24,079 restricted stock units.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025.

The stock option is fully vested and exercisable.

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 13, 2025.

Reflects the correct number of shares of Common Stock outstanding following the transactions reported on July 1, 2026.

Includes 110,496 restricted stock units.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 65,508 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 110,496 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to Restricted Stock Units ("RSUs") of the Issuer.

Includes 24,079 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 110,496 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 66,981 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 65,508 RSUs.

The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer.

Includes 24,079 RSUs.

Reflects Restricted Stock Units ("RSUs") that vest in four equal annual installments subject to continued service and does not include Performance Stock Units that vest based upon performance metrics, which are expected to be reported upon achievement.