Portillo's Inc. (PTLO) Q3 2026 Earnings Call Transcript

Greetings, and welcome to Portillo's third quarter, 2026 earnings conference call. At this time, all participants are in a listen-only mode. The question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note that this conference is being recorded. I will now turn the conference over to Chris Brandon, Vice President of Investor Relations. Thank you, Chris. You may begin.

Thank you, Operator. Good morning, everyone, and welcome to Portillo's third quarter 2026 earnings call. With me today are Brett Patterson, President and Chief Executive Officer, and Kevin Kalikak, joining for his first call with Portillo's as Chief Financial Officer. You can find our 10Q and earnings press release at investors.portillos.com. Any commentary made here about our future results and business conditions are forward-looking statements, which are based on management's current expectations and are not guarantees of future performance. We do not update these forward-looking statements unless required by law. Our 10-Q identifies risk factors that may cause our actual results to vary materially from these forward-looking statements. Today's earnings call will make reference to non-GAAP financial measures, which are not an alternative to GAAP measures. Reconciliations of these non-GAAP measures to their most comparable GAAP counterparts are included in this morning's posted materials. After we deliver our prepared remarks, we will be happy to take questions from our covering sell-side analysts. And lastly, we will be attending the upcoming Stevens Conference on Tuesday, November 17th. As well as the Morgan Stanley Conference on Tuesday, December 1st. We look forward to seeing many of you there. And with that, I will turn the call over to Brett.

Thanks, Chris. Good morning, everyone, and thank you for joining us. Before I begin, I want to welcome Kevin to his first earnings call with Portillo's. Kevin is an excellent leader, and I'm glad to have him on the team as we guide Portillo's into its next chapter. Our third quarter results came in ahead of expectations. Same restaurant sales increased 1.4%, a 260 basis point improvement from the second quarter. Adjusted EBITDA grew 23.7% to $20.65 million versus the prior year quarter. Kevin will walk through the details and our full year outlook shortly. I'm encouraged by the early progress, but let me be clear. One quarter is not a trend. We have significant work ahead, and our focus is simple. Run great restaurants and run this company with the discipline to deliver durable sales and profitable growth. As a leadership team, we have taken an honest look at our business over the past several months and confronted a hard reality. Portillo's has not delivered the returns our investors expected. Those lessons are already shaping our actions. We have strengthened key parts of our leadership team, right-sized our corporate structure, deepened our understanding of our guests through formalized research, identified meaningful operational and supply chain savings, and implemented a more rigorous site selection process, which we have already used to exit several future real estate agreements that lack sufficient return potential. I also want to update you on two commitments that I made to you in August. First, we remain on track to deliver $10 to $15 million in annualized run rate efficiencies. We will share more specifics on these savings when we provide 2027 guidance in January. Second, as part of our ongoing portfolio assessment, we expect to close a mid- to high single-digit number of underperforming restaurants outside of Chicagoland, most of them in the fiscal fourth quarter. These are very difficult decisions, but they're the right ones for the long-term health of the business. Together, these actions are shaping our focus, improving our cost structure, and building the foundation for a much stronger company. Now, let me turn to the growth strategy we introduced this morning, which lays out how we will strengthen Portillo's and build a more sustainable, profitable path forward. The full detail is in our earnings release, so I'll focus on the key elements. Kevin, Chris, and I will also use this strategy to frame our conversations with investors in the weeks ahead across several forums, including a webcast conference appearance in mid-November. At its core, this strategy is grounded in one belief. The right to grow must be earned. It builds on the lessons I just described while protecting the distinctive food, hospitality, and experience that make Portillo special. The strategy rests on the three pillars I've shared with you before, operational excellence, integrated marketing, and disciplined development, all underpinned by a renewed commitment to financial rigor. Together, they are designed to strengthen our business fundamentals and create sustainable long-term shareholder value. Our brand research gives us a strong place to start. It confirmed that Portillo's strength goes well beyond the food. Our guests have a powerful emotional connection to this brand, both in Chicagoland and beyond. That connection is the foundation we will build on as we bring more discipline to the decisions that shape our future. Let me walk through each pillar. First, operational excellence. Running great restaurants is the foundation of everything we do. We have refined our regional leadership structure so field leaders oversee fewer restaurants and can give our teams more focused, hands-on support. We are raising standards, strengthening accountability, and improving tools so our teams consistently deliver great food, accurate orders, faster service, and genuine hospitality. We are also updating hourly and management training supported by certified trainers and evaluating restaurant technology and equipment to improve reliability, product quality, and consistency. Second, integrated marketing. Our recent brand perception, customer segmentation, and menu satisfaction studies are now guiding our brand positioning and the guests we target and our menu priorities. The brand study highlighted a clear opportunity. Use the strength of the Portillo's brand to drive profitable transactions and more frequent visits. We are acting on that with refined brand positioning and an integrative creative and media strategy. Our segmentation work identified two distinct millennial audiences where Portillo's is uniquely positioned to win. Focusing on these guests creates meaningful growth potential and allows us to invest marketing dollars more effectively. We're also building digital capabilities that match the strength of our brand. A new technology roadmap will guide our decisions on building out a modern marketing technology platform to improve the experience and drive conversion and sales. As part of that work, we are fully assessing our Perks Loyalty Program to simplify it, increase engagement, and drive frequency. We are also putting culinary excellence back at the center of the business. Our menu satisfaction study reinforced a clear priority, protect and improve the food our guests already love, then use thoughtful innovation to create new reasons to visit, as you recently saw with our Chardonnay dog, Dr. Pepper's Shake, and our recent Oreo dessert launch. Our new executive chef is now leading menu strategy, core menu quality, and a more strategic innovation pipeline. And third, discipline development. This may be the most significant change in how we approach growth. We are implementing stricter, data-driven standards for site selection and underwriting. A new restaurant will move forward only if we believe it will generate cash-on-cash returns consistent with our new restaurant targets and pass us rigorous market and site reviews. A site will not advance simply because we want another restaurant. The economics have to work. We will balance infill opportunities in existing markets with expansion into strategically adjacent new markets. This will enable us to leverage our regional leadership, operating infrastructure, and brand awareness as we pursue the significant white space opportunity ahead of us. We are also introducing a more efficient prototype. Our 2028 prototype is approximately 4,600 square feet, more than 40% smaller than our previous average restaurant, and requires approximately 1.5 acres compared with 3 acres historically. Smaller does not mean less Portillo's. The new design preserves the character and experience our guests expect, along with the potential for high volumes. Today, nearly 15% of the restaurants in our system generate over $1,500 in sales per square foot, with a few surpassing $2,000. We believe the optimized kitchen, more standardized design, and greater site flexibility can improve throughput and productivity while targeting a lower capital investment. Across all three pillars, financial rigor will shape how we operate and allocate capital. We are reinforcing restaurant-level accountability for sales and profit and aligning incentives with those outcomes. Kevin will cover our capital allocations priorities in more detail. Looking to 2027, we plan to open four to six new restaurants. Guests will begin to see this strategy come to life through more consistent execution, refined brand positioning, and new creative, a better digital experience, and more food news from our culinary team. We will be clearer about our priorities, more rigorous in how we operate and allocate capital, and more accountable for the results we deliver. That is how we will protect what makes Portillo special, build a stronger business, create long-term shareholder value, and earn the right to grow. I also want to thank the entire Portillo's team, most importantly our restaurant managers and team members, for the hard work and dedication behind our strong third quarter performance. With that, I'll turn it over to Kevin to discuss the quarter in more detail.

Thank you, Brett, and good morning, everyone. I'm excited to be here with you today on my first earnings call at Portillo's. Since joining in September, I've spent time in our restaurants, with the team at the Restaurant Support Center, and with our board, listening and learning. What drew me to Portillo's is simple. It's an exceptional brand with a strong foundation. It has a differentiated and craveable menu, passionate guest base, and high-volume operating model. What also excited me about this opportunity was a chance to work with Brett and the rest of the leadership team on the work underway to sharpen the company's direction. That work culminated in the strategy we shared today, which builds on Portillo's strengths and positions us well with commitment to responsible growth and a clear focus on shareholder returns. After three decades in the restaurant industry, I know firsthand how the three pillars of our strategy, operational excellence, integrated marketing, and disciplined development, matter to creating value for both guests and shareholders. Going forward, you can expect me to be disciplined on capital allocation with a focus on creating long-term shareholder value. I look forward to partnering with the team to execute our plan. Now to the third quarter. Our overall results were stronger than anticipated with positive same restaurant sales. We achieved this while facing over 200 basis points of traffic headwinds from last year's breakfast test and heavy promotional discounting, while also continuing to experience cannibalization from new restaurant growth. Partially offsetting these headwinds was a strong performance of two new limited-time offers. The Chardonnay Dog and Dr. Pepper Shake. These limited-time offers brought news and innovation, supporting transactions without the need for deep discounting. Revenues increased 7% in the third quarter to $194.1 million. This was driven by $10.3 million from the addition of non-comp restaurants, And by positive same-restaurant sales of 1.4 percent, consisting of a 2.1 percent increase in average check and a 0.7 percent decrease in transactions. Higher average check was driven by a 2.1 percent increase in menu price, while transactions improved 270 basis points sequentially from last quarter. Turning to our margin analysis compared to last year, Food, beverage, and packaging costs decreased 10 basis points to 34.4% of revenues. This improvement was driven by an increase in average check and improved food waste, and was partially offset by a 2.2% increase in commodity inflation, led by continued elevated beef costs. Labor expense of 26% improved 60 basis points. Primarily due to hourly labor efficiencies and an increase in average check. This favorability was partially offset by higher incentive compensation expense and sales deal leverage from lower transactions and lower average weekly sales for non-comp restaurants. Other operating expenses remain flat year over year at 12.9% for the quarter. Occupancy expense of 6% increased 20 basis points versus last year. This was primarily driven by sales de-leverage from non-comp restaurants. Our restaurant-level adjusted EBITDA increased to $40.1 million, with margins increasing 50 basis points to 20.7%. Our G&A experience decreased to $19.8 million, or 10.2% of revenue in the quarter, compared to 11% the prior year. This decrease was primarily driven by $3.3 million of lower-dead site costs resulting from our 2025 strategic reset, as well as salary and benefit savings from our workforce reduction at the Restaurant Support Center. This was partially offset by a $1.4 million restructuring charge associated with the workforce reduction and the absence of a $1.1 million net benefit recognized in connection with the CEO transition last year. Our pre-opening expenses were $2.6 million lower, driven by fewer restaurant openings in the third quarter versus last year, and adjusted EBITDA increased $5.1 million to $26.5 million, or 13.6% of revenue, compared to 11.8% last year. Income tax expense was $1.8 million, and our effective tax rate for the quarter was 27.4. Cash provided by operating activities increased 26.8% to $61.8 million year-to-date. We reduced our revolver by $12 million in the quarter, resulting in $85 million outstanding and $24.8 million in cash to end the quarter. We now have approximately $61 of remaining revolver capacity and net debt of $300 million. We'll continue to utilize our cash available to pay down debt. In the fourth quarter, we plan to open one additional restaurant on North Michigan Avenue in downtown Chicago. This will be our second in-line restaurant and will bring our total openings to eight in 2026. As announced this morning, we plan to close a number of underperforming restaurants outside of Chicagoland, with most of these closures occurring in the fourth quarter of this year. We are not able to share the exact timing, locations, or cost with you today as we continue to evaluate lease options for these restaurants. We expect the closures to result in material cash and non-cash charges, mostly in the fourth quarter of fiscal 2026. Now, turning to our expectations for fiscal 2026, which factor in the expected closures in the fourth quarter, We anticipate total revenue of $768 to $773 million. Based on our outperformance this quarter and estimates for the remainder of the year, we are raising our full-year adjusted EBITDA outlook to between $98 and $101 million, including mid-single-digit commodity inflation, low single-digit labor inflation, restaurant-level EBITDA margin of 20 to 20.5%, And G&A expense, between $80 to $82 million. And finally, Brett shared with you the highlights of our growth strategy. Building on this, I'd like to highlight our capital allocation priorities. We plan to first, reinvest in improved technology and maintenance of our existing restaurant portfolio. Second, invest in qualified new restaurant growth. And finally, use excess cash to reduce debt and leverage, strengthening our long-term financial stability. Based on the collective actions of this strategy, we expect to deliver annual same-restaurant sales of 2% to 3% and in the next three years, remp new restaurant growth to a high single-digit percentage while expanding margins by leveraging sales growth and efficiencies. New restaurants are expected to deliver cash-on-cash returns greater than 20%. Thank you for your time today. Now, let's open it up for questions.

Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for your questions. Our first questions come from the line of Margaret May Binstock with Wolf Research. Please proceed with your questions.

Hi, guys. Thank you for taking my question. It's encouraging to hear the sequential improvement in same restaurant sales this quarter. So I just wanted to ask first how same restaurant sales are trending so far in the fourth quarter. And then on another note, I know your plan now calls for that two to three same store sales growth. How long do you think it takes to get to that range? And as you think about the parts of the plan, which are you most excited about and you think is the strongest lever to drive traffic in the near term? Thank you.

Hey, Margaret May. This is Brett, and thank you for the question. I'll take the second part first, then turn it over to Kevin, and he can talk to you about the sequential improvement. You know, we're... We believe what needs to happen, really, as we laid out the strategy and the three pillars, right, is there's got to be synergies between all three. It's not going to be one of those pillars getting better, the other two not getting better, that will drive traffic. But I believe what we'll see and kind of what we saw through quarter three is innovation is really important to Portillo's because, as we've learned more about our customer, the fanaticism of this brand is pretty remarkable. And so when you give them good news and you give them news that resonates with the brand, they'll come visit. It doesn't have to be at a discount. Actually, it shouldn't be at a discount. So I would say as we continue to ramp up our innovation pipeline, put really, you know, quality food out there, and our operations gets more consistent across the board, we'll start to see that kind of natural transition to transaction growth. And then on top of that, you know, leverage our price increase, which we anticipate, you know, kind of keeping at inflation or better. To make sure that we focus on our value proposition.

Yeah, and as it relates to the fourth quarter, you know, I think you talked a little bit about the sequential improvement that we saw in the third quarter. Certainly, we're excited about that. As it relates to the fourth quarter, you know, the guidance for our same restaurant sales is embedded in the total sales guidance of 768 to 773 million. But I'll tell you that quarter four to date, you know, we're running ahead of third quarter same restaurant sales. And that is in part as driven by strong performance from the Oreo desserts, which has been running for... Period 10 and continues to run the rest of this week and into next week. Although, similar to the third quarter, we continue to face headwinds from last year, most of which were deeply discounted. For instance, like this week, we're wrapping on a free beef sandwich offer, which is a big headwind for the fourth quarter.

Thank you. Thank you. Our next questions come from the line of Gregory Frankfurt with Duggenheim. Please proceed with your question.

Hey, thanks. I had two questions. The first is maybe just what the margin implications might be for slowing growth, exiting some of the stores. Because I look at it in the next year, what sort of comp maybe would you need to have margins flatter up? Just a rough framing there. Thanks.

Hey, Greg, this is Kevin. I think with the closures, you'll likely see an improvement in margins, given that these are underperforming restaurants, and so those will lift the base naturally. And then I think as we continue to, you know, look at what's ahead in 27 and beyond, you know, if we're targeting that 2% to 3%, sales growth, same-store sales growth, you know, margins should be flat to slightly improve, as we talked about, Leveraging same restaurant sales, leveraging G&A, those factors, particularly as we begin to ramp up new unit growth in the next three years.

Okay, great. My second question is, Brett, I mean, you know, you've now had a couple quarters here. Like, as you keep getting, you know, digging into the business and kind of increasing your learnings, you know, what has shifted in your thinking, kind of any major opportunities that maybe presented yourself from the last time we spoke? I'm just curious how you're thinking about it. Thanks.

Yeah, thanks, Greg. You know, I don't know how much has really shifted since the last call. I think, you know, my first call was obviously I was, you know, just still drinking from a fire hose and learning the brand. But if I had to tell you, probably the most surprising thing that really occurred last quarter is when we got our research back, Greg. Honestly, the research kind of confirmed what we believe, but I would say it was almost amplified about how much. I love the brand. And it was really because it was outside of Chicagoland as well. And so when we did these studies, we went really deep to all of our markets, talked to lapsed users, new users, loyal fans. And I would say the brand love stands out. It's a towering strength for us. We learned a lot about our food. And so I'd say those kind of crystallize maybe some thoughts. But how we approach the strategy going forward is, you know, when you've got the type of fanaticism, our job is to shepherd the brand a little bit differently than if we're trying to convince people why to love us. And so I said, you know, really continuing on, you hear us use, like, rigor and discipline a lot as we speak. I would say that's what we really need to focus on this organization is really commitment to really good processes that will manufacture, you know, better outcomes for the business. And I think you're starting to see that in quarter three, and you should see that continue on to quarter four in 2027. Thank you. Appreciate it.

Thank you. Our next question has come from the line of Sarah Senator with Bank of America. Please proceed with your questions.

Hi, this is Aisling on for Sarah. Just congrats on a really nice quarter. Restaurant margins, you know, they were up 40 bps on the 1.4% comp, and beef was still inflationary. So overall, very impressive. Could you just help us unpack what drove that between the labor model changes in the lower volume units and the early supply chain savings? And just how much do you think carries into next year as the saving program builds?

Yeah, thanks for the question, Asling. So, as it relates to the margins in the quarter specifically, clearly, you know, our improvement in labor was the big driver, being 60 basis points favorable year over year. And a lot of that was labor model improvements, particularly in some of our lower volume restaurants and adjusting to accommodate the demand that is more the expectation there now. So, I think that's the biggest one in terms of the commodities. You know, commodities were relatively benign in total at 2.2 percent, which was in line with our pricing, you know, despite elevated beef costs. So pretty straightforward there. As far as their cost savings, you know, none of the cost savings initiatives have materialized in the food cost line. They're more on the GNA savings line at this point, so yet to come on some of those savings, and we'll probably talk more about that in the fourth quarter as we tee up the 27 outlook.

Thanks. Just on catering, it's always been a nice differentiator for Portillo's, and 4Q is the biggest season for it. Could you just give us some color on how catering is trending into the holiday season, and how big a piece of the business do you become in the newer markets where the brand is still building awareness?

Yeah, thank you for the question. One of the things that I think Kevin and I as being new to the brand are realizing how powerful catering is for us, particularly in the fourth quarter. But right now, we're feeling good. We're on track, if not a little ahead of where we were last year in catering. And we've amplified our plans this year with our operations teams being ready for it. And so we've got a really strong playbook that existed from our prior teams, and they do a really good job. So we see that as not necessarily a headwind or tailwind, but if we can hold serve in quarter four, that's kind of baked into our assumptions for guidance.

Thank you. Our next question comes from the line of Chris O'Cole with Bayer. Please proceed with your question.

Yeah, good morning, guys, and congrats, Kevin, on the new role. I had a follow-up question, Brett, about the consumer research that you guys have conducted and you were talking about earlier. I'm just curious what the research tells you about why people try Portillo's but don't become regular customers, particularly outside of Chicago.

Yeah, so that's a really good question. And I don't know how you're stating it as fact. And so what we really learned is we do generate the same type of loyalty and regulars. What you find outside of Chicago, it becomes more of a, you know, it's a longer destination. So if you look at, for instance, you look at some of our sites in Texas, for people to travel to us, it's a long way, right? You look at Chicagoland, your frequency is going to be higher because you have one every couple of miles. And so what we learned was, yes, we love Portillo's as much as somebody in Chicago, but destination, it's much harder. They're not as readily available for us to dine. And so you're not going to have the same frequency with somebody that's having to drive 10 or 15 miles to a Portillo's as you would, you know, a couple miles. So, you know, we continue to see, you know, our perks penetration increase. We see our membership increase, and a lot of that's driven by outside of the Chicagoland market. So, you know, I think as part of that is, you know, as we look at our future real estate, and that's what we talked about is adjacent growth markets and the right infills that don't really cannibalize, we'll start to build more of that awareness and more of that, you know, kind of the access to the brand more so than we have now.

Is there a – since the repeat visits aren't as frequent as they are in Chicago, is there an opportunity or is there a plan to maybe expand the customer base or try to reach more people in these markets outside of Chicago?

Yeah, I think so. When we talk about – we did that guest segmentation work, Chris, and that was specifically designed to do exactly what you said, is to understand who uses us. You know, why they use us and then where are those white space opportunities so we can be much more effective in communicating with them. And that is, you know, Denise and her team on the marketing side are working through that now to kind of create the personas. We'll create, you know, we'll leverage a different type of communication based on those two audiences. So we do believe that's going to drive trial and more frequency once we can tap into those audience. Prior to that, our communication has been kind of just very broad and not specific to certain targets, and this will really help us refine exactly who we go after and bring it to the brand.

Thank you. Our next question has come from the line of Andy Barish with Jeffries. Please proceed with your question.

Hey, guys. And, yeah, maybe one for Kevin, just as he gets settled in, having come from an organization with, you know, vast resources and insights and support. I mean, as you look at 27 for Portillo's... You know, in terms of like, you know, technology, infrastructure, things, is it an investment year, or are there just ways to kind of, you know, implement processes to make what's there more efficient, you know, again, after kind of the G&A saves from the workforce reductions this year?

Hey, Andy, thanks for the question. Yeah, I mean, I think it's twofold, right? I think when we think about some of the things that happen here in the Restaurant Support Center, I think certainly there's not quite the investment. Certainly, there's a little bit in the marketing stack and what Brett talked about in terms of the highlights and the strategy. As we think about going out into the restaurants, you know, there's a decent amount of tech out there that we need to look at and see, you know, are there ways to improve operations, make it smoother for our teams. I know the iPad, the tablets for our drive-thru operators is a little bit of a pain point, and so it's looking at all of those. I don't know that I would call it necessarily an investment year, but as I mentioned, as we look at our fourth quarter and talking about our guide into 27, I think we'll have a little bit more content for you going into that.

And then... Go ahead.

Andy, this is Brett. I was just going to, you know, Kevin makes some really good points. I think one of the things, you know, Kevin and I really began to align on, and we mentioned in the script, is kind of the rigor behind how and where we spend money. And so we're really committed to anything we spend money is going to have to have a return on it, right? And so if we say, you know, operational investments and training and, you know, food quality, some of those will take a little bit longer to see the return on that. But there are some, like we're talking about with technology and marketing that, you know, to Chris's earlier question, that will have a much quicker return because we're going to target a specific, you know, group of people. So we're balancing that of how much do we need and the strength and operations will have a little bit of a lag time on the return versus what are some of those immediate returns. But Kevin nailed the priorities for how and where we're going to invest.

Okay, very helpful. And then I'm happy to hear about the good start to the 4Q. I think there's like a half a dozen units maybe entering the comp base in the 4Q. I want to say a bunch of those are Texas. Are there any just thoughts on how that's, you know, we should take that into account in terms of the 4Q?

Yeah, I think as it relates to the fourth quarter, certainly as it relates to the closures, there's a level of total sales guide that is in, you know, reduction that is embedded in the guidance related to those closures. And then as you look at some of those new restaurants that are entering the comp base, I think, you know, they're generally going to be on the lower end of volumes and seeing some continued slide and comp performance as they continue to roll off their honeymoon.

Thank you. Our next question has come from the line of Jim Solera with Stevens. Please proceed with your questions.

Good morning. Thanks for taking our questions. I wanted to start by just walking through the decision to close some of the underperforming restaurants outside Chicagoland. Is there anything you can take away from what's specifically about the locations that made them underperform, kind of initial expectations, and as you've continued to densify outside of Chicagoland, why there wasn't maybe the pickup that you initially expected?

Yeah, Jim, this is Brett. Thank you for the question. I tell you there's a few factors, and I mentioned the first call I was on, and before I joined, I had an opportunity to fully drive a lot of those markets and visit the restaurants, and my comments then were a lot of the sites were very, A, very green, B, very casual dining-like. And so what I would say we've really learned about Portillo's and the new model we've created is we have a much deeper understanding now of really what drives the volumes to our restaurants. And, you know, again, there's this fanaticism where people are willing to drive a long way, but at some point they're not going to come once or twice a week when they live 15, 20 miles away. So I would say one is sites played a huge role into what we're seeing there. Number two is that infill cannibalization. I mean, we ramped up so quickly in those markets and plugged in a lot of infills as all we did is redistributed sales from those geographic areas. And so that put a lot of pressure on the business models. And then third is, you know, when you're going to new markets is how do you really create awareness? And, you know, we did a little bit of damage to ourselves with how we branded the restaurants. We took, you know, in some of them we just have the name Portillo's. We took off what we do, what we serve. And for, you know, new market penetration, if they don't know what you do, it's kind of hard for people to figure out. And so I think there was some of those awareness opportunities. And that's why the new strategy is, one, we feel really good about our new sales forecast model because it's rooted in... It's rooted in all the data. We have a really clear understanding of what drives volumes in Chicago and outside of Chicago. And two, being very selective on infills so we don't have a strong cannibalization. And third, having those adjacent markets where you start to create awareness. So, for example, Florida, you know, where we've got, we're opening a new one in Lutz, you know, next year. We've got one in St. Pete, one in Brandon, one in Tampa. Can you potentially look at adjacent markets and kind of Florida and start to build out another core market? So that's how we're thinking about a little bit differently now.

And then how should we think about the long-term unit, Tam? I mean, I know you guys previously, I think it was 900 plus. Sounds like that's probably too high at this point, but maybe you can just help us kind of size up, you know, what that opportunity looks like. And also, could we think about. Markets that are maybe closer to the core in, you know, the upper Midwest or, you know, places that have, I'll say, a similar palette to where you guys are most successful in Chicago land.

Yeah, look, it's a really good question. I don't want to give you an answer right now. We haven't done the work to say, okay, across the continental U.S., what's our total white space? Because to your second point, what we've focused on with our new strategy for real estate right now is those adjacent markets and infills, including the Chicagoland area. So, ideally, what we'd like to have a growth model that continues to expand our core market, as well as, you know, go into markets we know that we have a higher chance of success. And so, you know, we do well. We know we've got another one coming in Beaufort, Georgia. We'll see how that does, because, you know, Kinestall still does very well for us. We perform well in Florida. And so, you know, take, but, you know, how many do we put there and how many do we put in the Chicagoland area is what we're determining now just based on the site selection? Because as we said before, you know, we're to the point now is, you know, we'll get to the growth number we mentioned in the, you know, on the call. But more importantly, we need to make sure that we de-risk the capital investment and make sure we go in sites that do the volumes and give us the cash-on-cash returns. You know, so I know there was this belief that, you know, can you still do Chicagoland volumes in the new prototype or can you do Chicago? I'm not so sure that doing Chicagoland volumes would be something that we put as a goal. If we can drive 21% restaurant-level margins in a $5 million restaurant, that would put us in the top decile of fast casual.

Thank you. Our next questions come from the line of Sharon Zakfia with William Blair. Please proceed with your questions.

Hi, good morning. Can you talk about the simplification of the loyalty program and kind of what you think works well currently and what you'd like to change?

Hey, Sharon, this is Brett. Thank you. I would say it's premature to comment on where we see the PERCH program going. I would say what we do like about it now is it does give us access to data and to our loyal fans that we really hadn't had another opportunity to get at. And we do know that it is a lever that we can pull, you know, to engage a group of people to visit us. And so it's really our kind of top form of communication for whether it's, you know, launching these LTOs we mentioned. The second, the surprise and delight is it's interesting because, you know, there's another brand that recently launched a loyalty program that kind of had the same program with the surprise and delight. So I'm not sure we completely run away from that, but I think it's just too early to say what's the best use of that loyalty program for us and how do we compare it to others in the marketplace? So for now, I'd say it's something we focus on, continue to grow that base because their frequency is higher than our normal guests. And so we know if we can continue to drive higher frequency and expand the loyal guests, then we benefit from a transaction standpoint.

And I'm sorry if I missed this, but for the smaller format locations that you'll begin to open in 28, what are the targeted AUVs for those locations?

Yeah, it's, you know. The target AUV, and I would guess I'm a little bit different than maybe how we've communicated before. I don't believe in, you know, you create a prototype for a targeted AUV. As mentioned, we have roughly 15% of our restaurants that do over $1,500 in sales per square foot. So I don't believe we should put a governor on, you know, a 4,600 square foot restaurant. Chick-fil-A's, you know, they've got those size restaurants, and we know the volumes they do. So I don't see it as a governor. I see the site selection as what will drive our sales volume and believe we can do the volumes, you know, we see, you know, in our higher volume restaurants at a smaller prototype. Again, because, you know, we have a large percentage of drive-thru. We have a large percentage of off-premise and dining, right? So we have – and catering. So we have four really unique channels that are very strong for us. And so I don't, you know, as long as you can get people in and out of a drive-thru, you can get food out quickly and accurately on time, I don't see sales as a governor. I see it's a site selection that will be the governor on sales.

Thank you. Our final questions will come from the line of J.P. Wallum with Roth Capital Partners. Please proceed with your questions.

Great. Appreciate you guys taking my questions today. Maybe just kind of starting on the restaurant level margin, I think there was some commentary in the press release about, you know, evaluating and investing in additional tech. And I just kind of want to square that with. The labor savings that you've already made and kind of some of the COGS improvements that are still yet to come. You know, Brett, as you think about the business and identifying Chicagoland separately from then kind of your remaining new market or other markets, like where are we inning wise with just how you're seeing in-store operations and what's still kind of an opportunity there as we look forward?

Yeah, thanks, JP. Really, really good question. I would say, you know, we're in the early innings, and I'm not saying that's because our operators don't do a good job. We're in the early innings because we're... We need to provide better resources and tools for our operators to do their job. Right now, at these volumes and more than a 50-year history of executing the same way, it's important that we understand why that works, how it works, but also understand if I can get a piece of equipment that can make my fries more hot, more crispy, and last longer, why wouldn't I do that, right? And so some of those things are what we're really trying to work through now, or if we look at tablet technology in our drive-thru that actually has a screen on it to where the guest can confirm that's the order that they order, then it comes out more accurately. So I think it's a lot of those. You know, those type of things we're looking through. The other piece on operations is, look, candidly, we didn't have a very strong training culture at all. And we are going to over-index on having, you know, well-trained team members and managers leading our restaurants. And so that'll be, I would say that part of it's in the really early innings. But, you know, I can say with confidence is, you know, we execute very well compared to the industry. I'd say we just have more inconsistency across the fleet, and that's what we really need to tighten up.

Ladies and gentlemen, thank you so much. That does conclude our question and answer session. And with that, we have reached the end of our teleconference. We appreciate your participation. You may disconnect your lines at this time and enjoy the rest of your day.