VITL · Vital Farms, Inc.

$9.92 -0.18 (-1.78%) At close · Sep 4

Russell 2000 member Rebalance outlook locked

Market Cap

$425.88M

42.93M

Named-executive compensation from the company's DEF 14A proxy statements — salary, bonus, stock and option awards, non-equity incentive, and the company-reported total per executive per fiscal year, exactly as disclosed in the Summary Compensation Table.

Fiscal 2024

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$711,539	—	$3,999,980	—	$1,268,750	$19,080	$5,999,349
Thilo Wrede	Chief Financial Officer	$421,731	—	$899,967	—	$451,500	$13,560	$1,786,758
Joanne Bal	—	$392,596	—	$819,995	—	$420,000	$11,560	$1,644,152
Kathryn McKeon	Chief Marketing Officer and General Manager, Butter	$368,077	—	$869,994	—	$393,750	$11,560	$1,643,381
Stephanie Coon	Senior Vice President, Strategy	$368,077	—	$839,978	—	$393,750	$11,560	$1,613,365

Fiscal 2023

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$686,539	—	$560,009	$839,995	$1,050,000	$18,630	$3,155,173
Thilo Wrede	Chief Financial Officer	$316,962	$200,000	$425,006	$424,998	$292,167	$12,374	$1,671,507

Fiscal 2022

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$625,002	—	$320,007	$479,996	$718,750	$17,430	$2,161,185
Peter Pappas	Chief Sales Officer	$350,000	—	$724,995	—	$241,500	$19,710	$1,336,205

Fiscal 2021

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer BoMeissner Chief Financial Officer	$486,346	—	$187,498	$562,457	$300,000	$17,427	$1,553,728
General Counsel	Corporate Secretary and Head of Environmental, Social and Governance PeterPappas Chief Sales Officer	$329,885	—	$74,994	$224,978	$118,800	$19,707	$768,364
Peter Pappas	Chief Sales Officer	$329,885	—	$74,994	$224,978	$118,800	$19,707	$768,364

Fiscal 2020

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Bo Meissner	Chief Financial Officer	$137,846	—	—	$2,615,821	$100,000	$5,430	$2,859,097
Peter Pappas	Chief Sales Officer	$56,680	$50,000	—	$932,504	$249,600	$5,051	$1,293,836
General Counsel	Corporate Secretary and Head of Environmental, Social and Governance PeterPappas Chief Sales Officer	$56,680	$50,000	—	$932,504	$249,600	$5,051	$1,293,836
Russell Diez-Canseco	President and Chief Executive Officer JoanneBal	$391,204	—	—	$121,056	$656,042	$17,042	$1,185,326

Fiscal 2019

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$328,462	—	—	$2,330,074	$154,808	$16,710	$2,830,053

Executive changes

Person	Role	Change	Effective	Filed
Russell Diez-Canseco	Executive Chairperson of the Board	Appointed	2026-02-24	2026-02-26
Matthew O'Hayer	member of the Board	Resigned	2026-02-24	2026-02-26
Matthew O'Hayer	Executive Chairperson	Resigned	2026-02-24	2026-02-26

Key facts CIK 1579733 CUSIP 92847W103 13F (30d) 153 filings 151 filers Visit website Investor relations