VITL · Vital Farms, Inc. · Executive Compensation

$9.27 -0.14 (-1.49%)

Russell 2000 member Rebalance outlook locked

Market Cap

$390.68M

42.93M

Volume · Oct 23 1.06M Avg daily vol (3M) 1.6M

Named-executive compensation from the company's DEF 14A proxy statements — salary, bonus, stock and option awards, non-equity incentive, and the company-reported total per executive per fiscal year, exactly as disclosed in the Summary Compensation Table.

Fiscal 2024

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$711,539	—	$3,999,980	—	$1,268,750	$19,080	$5,999,349
Thilo Wrede	Chief Financial Officer	$421,731	—	$899,967	—	$451,500	$13,560	$1,786,758
Joanne Bal	General Counsel, Corporate Secretary & Head of Impact	$392,596	—	$819,995	—	$420,000	$11,560	$1,644,152
Kathryn McKeon	Chief Marketing Officer and General Manager, Butter	$368,077	—	$869,994	—	$393,750	$11,560	$1,643,381
Stephanie Coon	Senior Vice President, Strategy	$368,077	—	$839,978	—	$393,750	$11,560	$1,613,365

Fiscal 2023

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$686,539	—	$560,009	$839,995	$1,050,000	$18,630	$3,155,173
Thilo Wrede	Chief Financial Officer	$316,962	$200,000	$425,006	$424,998	$292,167	$12,374	$1,671,507

Fiscal 2022

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$625,002	—	$320,007	$479,996	$718,750	$17,430	$2,161,185
Peter Pappas	Chief Sales Officer	$350,000	—	$724,995	—	$241,500	$19,710	$1,336,205

Fiscal 2021

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$486,346	—	$187,498	$562,457	$300,000	$17,427	$1,553,728
Peter Pappas	Chief Sales Officer	$329,885	—	$74,994	$224,978	$118,800	$19,707	$768,364

Fiscal 2020

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Bo Meissner	Chief Financial Officer	$137,846	—	—	$2,615,821	$100,000	$5,430	$2,859,097
Peter Pappas	Chief Sales Officer	$56,680	$50,000	—	$932,504	$249,600	$5,051	$1,293,836
Russell Diez-Canseco	President and Chief Executive Officer	$391,204	—	—	$121,056	$656,042	$17,042	$1,185,326

Fiscal 2019

Executive	Role	Salary	Bonus	Stock Awards	Option Awards	Incentive	Other	Total
Russell Diez-Canseco	President and Chief Executive Officer	$328,462	—	—	$2,330,074	$154,808	$16,710	$2,830,053

Executive changes

Person	Role	Change	Effective	Filed
Russell Diez-Canseco	Executive Chairperson of the Board	Appointed	2026-02-24	2026-02-26
Matthew O'Hayer	member of the Board	Resigned	2026-02-24	2026-02-26
Matthew O'Hayer	Executive Chairperson	Resigned	2026-02-24	2026-02-26
William Cyr	member of the Board	Appointed	2025-07-01	2025-07-02
Kathryn McKeon	Chief Marketing Officer and General Manager, Butter	Appointed	2025-01-01	2025-01-16
Peter Pappas	Chief Sales Officer and President, Eggs	Appointed	2025-01-01	2025-01-16
Jeffery Dawson	Chief Accounting Officer and principal accounting officer	Resigned	2024-04-19	2024-04-05
Thilo Wrede	Chief Financial Officer and principal financial officer	Appointed	2023-03-15	2023-02-08

Leadership

Russell Diez-Canseco CEO, Chairman, Board Member
Thilo Wrede CFO
Jason Dale COO
Joanne Bal General Counsel
Kelly J. Kennedy Board Member
William Cyr Board Member

Key facts CIK 1579733 CUSIP 92847W103 13F (30d) 29 filings 29 filers Visit website Investor relations