VITL · Vital Farms, Inc.
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score Cluster buy
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-10 | Khoury Karl |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Post Denny Marie |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Amoo-Gottfried Kofi Owusu |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Ruiz Gisel |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Flanagan Glenda J |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Cyr William B. |
Director, Chief Executive Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-06-10 | Kennedy Kelly J. |
EVP and CFO |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs will vest on the earlier of (1) June 10, 2027 and (2) the day before the Issuer's next annual meeting of stockholders, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
10,436 |
| 2026-05-19 | Van Hoven Reena Chauhan |
Chief People Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
Includes 2,242 shares held jointly with Reporting Person's spouse. |
Common Stock
|
2,242 |
| 2026-05-18 | Flanagan Glenda J |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.33 to $8.34 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. |
Common Stock
|
6,100 |
| 2026-05-15 | Diez-Canseco Russell |
Director, President, CEO & Exec. Chair |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Common Stock
|
500 |
| 2026-05-15 | Wrede Thilo |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Common Stock
|
500 |
| 2026-05-15 | Coon Stephanie |
Chief Strategy Officer |
Buy↑
|
Common Stock
|
5,895 |
| 2026-05-15 | Bal Joanne |
CLO, Secy. & Head of Impact |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Common Stock
|
500 |
| 2026-05-15 | Coon Stephanie |
Chief Strategy Officer |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Common Stock
|
500 |
| 2026-05-15 | Amoo-Gottfried Kofi Owusu |
Director |
Buy↑
|
Common Stock
|
2,375 |
| 2026-05-15 | Pappas Peter Nicholas |
CSO and President, Eggs |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date. |
Common Stock
|
395 |
| 2026-05-14 | Cyr William B. |
Director, Chief Executive Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.47 to $8.57 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. |
Common Stock
|
6,000 |
| 2026-05-14 | Kennedy Kelly J. |
EVP and CFO |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.28 to $8.40 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. |
Common Stock
|
2,500 |
| 2026-05-14 | Holland Joseph Michael |
Chief Supply Chain Officer |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.98 to $8.01 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. |
Common Stock
|
12,484 |
| 2026-05-14 | Pappas Peter Nicholas |
CSO and President, Eggs |
Buy↑
|
Common Stock
|
3,500 |
| 2026-05-14 | McKeon Kathryn |
CMO and GM, Butter |
Buy↑
|
Common Stock
|
604 |
| 2026-05-13 | Ruiz Gisel |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
This transaction is being reported late due to an administrative delay. |
Common Stock
|
6,151 |
| 2026-05-13 | Post Denny Marie |
Director |
Buy↑
|
Common Stock
|
3,000 |
| 2026-03-18 | Wrede Thilo |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
3,192 |
| 2026-03-16 | McKeon Kathryn |
CMO and GM, Butter |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
928 |
| 2026-03-16 | Bal Joanne |
CLO, Secy. & Head of Impact |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,061 |
| 2026-03-16 | Diez-Canseco Russell |
Director, President, CEO & Exec. Chair |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
4,798 |
| 2026-03-16 | Coon Stephanie |
Chief Strategy Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
928 |
| 2026-03-16 | Pappas Peter Nicholas |
CSO and President, Eggs |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
928 |
| 2026-03-12 | Coon Stephanie |
Chief Strategy Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,625 |
| 2026-03-12 | Pappas Peter Nicholas |
CSO and President, Eggs |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,402 |
| 2026-03-12 | Bal Joanne |
CLO, Secy. & Head of Impact |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,586 |
| 2026-03-12 | McKeon Kathryn |
CMO and GM, Butter |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,683 |
| 2026-03-12 | Diez-Canseco Russell |
Director, President, CEO & Exec. Chair |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
11,886 |
| 2026-03-12 | Wrede Thilo |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
2,240 |
| 2026-03-09 | Khoury Karl |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $18.41 to $18.47 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote. |
Common Stock
|
5,000 |
| 2026-03-05 | Van Hoven Reena Chauhan |
Chief People Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
13,675 |
| 2026-03-05 | Wrede Thilo |
Chief Financial Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
25,138 |
| 2026-03-05 | McKeon Kathryn |
CMO and GM, Butter |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
15,184 |
| 2026-03-05 | Bal Joanne |
CLO, Secy. & Head of Impact |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
15,184 |
| 2026-03-05 | Coon Stephanie |
Chief Strategy Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
13,675 |
| 2026-03-05 | Holland Joseph Michael |
Chief Supply Chain Officer |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
15,184 |
| 2026-03-05 | OHAYER MATTHEW |
10% Owner |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. The RSU award was previously approved by the Issuer's board of directors for services provided by the Reporting Person prior to the Reporting Person's retirement from the Issuer. The Reporting Person continues to serve as a non-employee advisor to the Issuer, pursuant to a resignation agreement between Reporting Person and the Issuer. |
Common Stock
|
5,530 |
| 2026-03-05 | Diez-Canseco Russell |
Director, President, CEO & Exec. Chair |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
75,415 |
| 2026-03-05 | Pappas Peter Nicholas |
CSO and President, Eggs |
Award↑
Filing footnotes — Common Stock (Direct)
Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date. |
Common Stock
|
19,558 |
| 2026-03-04 | Bal Joanne |
CLO, Secy. & Head of Impact |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
784 |
| 2026-03-04 | Pappas Peter Nicholas |
CSO and President, Eggs |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,019 |
| 2026-03-04 | Coon Stephanie |
Chief Strategy Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
745 |
| 2026-03-04 | Holland Joseph Michael |
Chief Supply Chain Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
969 |
| 2026-03-04 | Wrede Thilo |
Chief Financial Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Shares withheld by the Issuer to satisfy withholding tax obligation. |
Common Stock
|
1,769 |