Heritage Way Advisors, LLC
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Dec 31, 2021, never from the firm's own description.
Closest benchmark: the Dow Jones Industrial Average as of 2022-01-31, active share 80.0%; sector active share 22.6% against the combined 13F book's sector weights.
Over time 8 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
68 tracked positions · as of Dec 31, 2021 · Δ vs Sep 30, 2021Portfolio Trend
Sector Breakdown
As of Dec 31, 2021| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 44.4% | $116,060,850 |
| Technology | 11.6% | $30,351,118 |
| Industrials | 10.2% | $26,757,470 |
| Healthcare | 8.4% | $22,022,428 |
| Consumer Cyclical | 7.8% | $20,284,948 |
| Financial Services | 5.4% | $14,105,156 |
| Consumer Defensive | 5.2% | $13,657,887 |
| Basic Materials | 2.6% | $6,904,260 |
| Communication Services | 2.3% | $6,091,342 |
| Energy | 2.0% | $5,247,101 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| VEA | Vanguard FTSE Developed Markets ETF | +38,682 | 305,356 | $15,591,477 | |
| VWO | VANGUARD EMERGING MARKETS STOCK INDEX FUND | +13,923 | 93,476 | $4,623,322 | |
| IJR | iShares Core S&P Small-Cap ETF | +8,360 | 63,736 | $7,298,409 | |
| IVV | iShares Core S&P 500 ETF | +5,072 | 117,250 | $55,927,077 | |
| VSS | VANGUARD FTSE ALL-WORLD EX-US SMALL-CAP INDEX FUND | +4,655 | 38,363 | $5,139,107 | |
| IJH | iShares Core S&P Mid-Cap ETF | +2,593 | 25,992 | $7,357,815 | |
| INTC | Intel Corp | +2,228 | 50,033 | $2,576,699 | |
| DIS | Walt Disney Co | +896 | 21,037 | $3,258,420 | |
| SCHF | Schwab International Equity ETF | +648 | 50,933 | $1,979,765 | |
| SCHE | Schwab Emerging Markets Equity ETF | +545 | 19,846 | $587,838 | |
| CMCSA | Comcast Corp | +510 | 56,287 | $2,832,922 | |
| SNA | Snap-on Inc | +462 | 3,145 | $677,370 | |
| NVS | Novartis AG | +453 | 35,585 | $3,112,619 | |
| ISRG | Intuitive Surgical Inc | +450 | 675 | $242,527 | |
| SCHC | Schwab International Small-Cap Equity ETF | +139 | 14,957 | $612,190 | |
| SCHA | Schwab U.S. Small-Cap ETF | +51 | 10,747 | $1,100,492 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| STT | State Street Corp | −3,399 | 19,007 | $1,767,651 | |
| NKE | NIKE, Inc. | −2,753 | 29,245 | $4,874,264 | |
| MSFT | Microsoft Corp | −2,379 | 21,333 | $7,174,714 | |
| SCHX | Schwab U.S. Large-Cap ETF | −2,259 | 69,556 | $7,916,863 | |
| ENB | Enbridge Inc | −1,594 | 59,782 | $2,336,280 | |
| EFX | Equifax Inc | −1,438 | 13,559 | $3,969,939 | |
| ACN | Accenture plc | −1,241 | 12,713 | $5,270,174 | |
| KO | Coca Cola Co | −924 | 50,773 | $3,006,269 | |
| CL | Colgate Palmolive Co | −669 | 31,558 | $2,693,159 | |
| MDT | Medtronic plc | −610 | 20,845 | $2,156,415 | |
| GPC | Genuine Parts Co | −583 | 26,229 | $3,677,305 | |
| PEP | Pepsico Inc | −509 | 21,648 | $3,760,474 | |
| ORCL | Oracle Corp | −471 | 46,241 | $4,032,677 | |
| HSY | Hershey Co | −445 | 20,186 | $3,905,385 | |
| CSCO | Cisco Systems, Inc. | −422 | 56,029 | $3,550,557 | |
| CVX | Chevron Corp | −397 | 21,578 | $2,532,178 | |
| EMN | Eastman Chemical Co | −361 | 31,720 | $3,835,265 | |
| ALLE | Allegion plc | −325 | 19,089 | $2,528,147 | |
| ABT | Abbott Laboratories | −247 | 33,076 | $4,655,116 | |
| MCD | Mcdonalds Corp | −237 | 10,665 | $2,858,966 | |
| TROW | Price T Rowe Group Inc | −235 | 24,696 | $4,856,221 | |
| JPM | Jpmorgan Chase & Co | −223 | 22,211 | $3,517,111 | |
| APD | Air Products & Chemicals, Inc. | −204 | 8,999 | $2,738,035 | |
| UPS | United Parcel Service Inc | −192 | 25,294 | $5,421,515 | |
| HD | Home Depot, Inc. | −180 | 13,429 | $5,573,169 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| WFC | Wells Fargo & Company | 6,000 | $287,880 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| IVV |
iShares Core S&P 500 ETF
|
Added | 117,250 | $55,927,077 | 21.39% | |
| VEA |
Vanguard FTSE Developed Markets ETF
|
Added | 305,356 | $15,591,477 | 5.96% | |
| SCHX |
Schwab U.S. Large-Cap ETF
|
Reduced | 69,556 | $7,916,863 | 3.03% | |
| IJH |
iShares Core S&P Mid-Cap ETF
|
Added | 25,992 | $7,357,815 | 2.81% | |
| IJR |
iShares Core S&P Small-Cap ETF
|
Added | 63,736 | $7,298,409 | 2.79% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 21,333 | $7,174,714 | 2.74% | |
| HD |
Home Depot, Inc.
Consumer Cyclical
|
Reduced | 13,429 | $5,573,169 | 2.13% | |
| UPS |
United Parcel Service Inc
Industrials
|
Reduced | 25,294 | $5,421,515 | 2.07% | |
| ACN |
Accenture plc
Technology
|
Reduced | 12,713 | $5,270,174 | 2.02% | |
| VSS |
VANGUARD FTSE ALL-WORLD EX-US SMALL-CAP INDEX FUND
|
Added | 38,363 | $5,139,107 | 1.97% | |
| NSC |
Norfolk Southern Corp
Industrials
|
Reduced | 16,508 | $4,914,596 | 1.88% | |
| NKE |
NIKE, Inc.
Consumer Cyclical
|
Reduced | 29,245 | $4,874,264 | 1.86% | |
| TROW |
Price T Rowe Group Inc
Financial Services
|
Reduced | 24,696 | $4,856,221 | 1.86% | |
| ABT |
Abbott Laboratories
Healthcare
|
Reduced | 33,076 | $4,655,116 | 1.78% | |
| VWO |
VANGUARD EMERGING MARKETS STOCK INDEX FUND
|
Added | 93,476 | $4,623,322 | 1.77% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Reduced | 34,032 | $4,607,932 | 1.76% | |
| ORCL |
Oracle Corp
Technology
|
Reduced | 46,241 | $4,032,677 | 1.54% | |
| EFX |
Equifax Inc
Industrials
|
Reduced | 13,559 | $3,969,939 | 1.52% | |
| HSY |
Hershey Co
Consumer Defensive
|
Reduced | 20,186 | $3,905,385 | 1.49% | |
| EMN |
Eastman Chemical Co
Basic Materials
|
Reduced | 31,720 | $3,835,265 | 1.47% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Reduced | 21,648 | $3,760,474 | 1.44% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Reduced | 21,709 | $3,713,758 | 1.42% | |
| ADP |
Automatic Data Processing Inc
Technology
|
Reduced | 14,999 | $3,698,453 | 1.41% | |
| GPC |
Genuine Parts Co
Consumer Cyclical
|
Reduced | 26,229 | $3,677,305 | 1.41% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 56,029 | $3,550,557 | 1.36% | |
| UNH |
Unitedhealth Group Inc
Healthcare
|
Reduced | 7,038 | $3,534,061 | 1.35% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Reduced | 22,211 | $3,517,111 | 1.35% | |
| SBUX |
Starbucks Corp
Consumer Cyclical
|
Reduced | 28,223 | $3,301,244 | 1.26% | |
| DIS |
Walt Disney Co
Communication Services
|
Added | 21,037 | $3,258,420 | 1.25% | |
| NTRS |
Northern Trust Corp
Financial Services
|
Reduced | 26,816 | $3,207,461 | 1.23% | |
| NVS |
Novartis AG
Healthcare
|
Added | 35,585 | $3,112,619 | 1.19% | |
| HON |
Honeywell International Inc
Industrials
|
Reduced | 14,874 | $3,101,378 | 1.19% | |
| KO |
Coca Cola Co
Consumer Defensive
|
Reduced | 50,773 | $3,006,269 | 1.15% | |
| MCD |
Mcdonalds Corp
Consumer Cyclical
|
Reduced | 10,665 | $2,858,966 | 1.09% | |
| CMCSA |
Comcast Corp
Communication Services
|
Added | 56,287 | $2,832,922 | 1.08% | |
| ADI |
Analog Devices Inc
Technology
|
Reduced | 15,609 | $2,743,593 | 1.05% | |
| APD |
Air Products & Chemicals, Inc.
Basic Materials
|
Reduced | 8,999 | $2,738,035 | 1.05% | |
| MMM |
3M Co
Industrials
|
Reduced | 15,335 | $2,723,956 | 1.04% | |
| CL |
Colgate Palmolive Co
Consumer Defensive
|
Reduced | 31,558 | $2,693,159 | 1.03% | |
| VTI |
VANGUARD TOTAL STOCK MARKET INDEX FUND
|
Held | 10,813 | $2,610,690 | 1.00% | |
| INTC |
Intel Corp
Technology
|
Added | 50,033 | $2,576,699 | 0.99% | |
| CVX |
Chevron Corp
Energy
|
Reduced | 21,578 | $2,532,178 | 0.97% | |
| NOC |
Northrop Grumman Corp
Industrials
|
Reduced | 6,536 | $2,529,889 | 0.97% | |
| ALLE |
Allegion plc
Industrials
|
Reduced | 19,089 | $2,528,147 | 0.97% | |
| ENB |
Enbridge Inc
Energy
|
Reduced | 59,782 | $2,336,280 | 0.89% | |
| QDEF |
FlexShares Quality Dividend Defensive Index Fund
|
Held | 39,000 | $2,308,800 | 0.88% | |
| MDT |
Medtronic plc
Healthcare
|
Reduced | 20,845 | $2,156,415 | 0.82% | |
| SCHF |
Schwab International Equity ETF
|
Added | 50,933 | $1,979,765 | 0.76% | |
| STT |
State Street Corp
Financial Services
|
Reduced | 19,007 | $1,767,651 | 0.68% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 7,345 | $1,304,251 | 0.50% |
Showing the top 50 of 68 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.