Bell Rock Capital LLC

CIK

1756283

Location

REHOBOTH BEACH, DE

Portfolio Value

Micro $79,041,539

Diversification

Diversified

Filing Date

Global Rank

#6,100 / 6,827 ▼ 850 · as of Sep 2022

Top Industry

Consumer Electronics 21.8%

Period ended 4 years ago

Filed Oct 28, 2022 · 4y

7 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Sep 30, 2022, never from the firm's own description.

Style

Diversified active

Top 10 weight 52.0%, 21.2 effective positions, active share 71.0% against the S&P 500 as of 2022-09-30; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Turnover unknown

It needs four straight quarters of measured turnover

Horizon

Short horizon

Value-weighted holding period 1.9 quarters (under 4)

Closest benchmark: the S&P 500 as of 2022-09-30, active share 71.0%; sector active share 26.7% against the combined 13F book's sector weights.

Over time 7 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

93 tracked positions · as of Sep 30, 2022 · Δ vs Jun 30, 2022

Top Position

16.2%

−26.4 pts

Top 5

35.7%

−56.8 pts

Top 10

52.0%

−44.9 pts

HHI

471

Diversified−2,962

Portfolio Trend

7 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2022

Sector	% Portfolio	Value	Positions
Unclassified	25.8%	$20,416,465	40
Technology	22.7%	$17,934,503	5
Consumer Defensive	17.6%	$13,946,963	13
Consumer Cyclical	14.2%	$11,239,223	7
Financial Services	7.2%	$5,676,369	10
Healthcare	4.8%	$3,803,360	5
Real Estate	1.8%	$1,439,806	1
Communication Services	1.6%	$1,235,993	4
Industrials	1.3%	$997,442	2
Energy	1.2%	$917,286	2
Utilities	1.1%	$882,795	2
Basic Materials	0.7%	$551,334	2

Last Quarter's Activity

Export CSV

Sep 30, 2022 vs Jun 30, 2022

Added To

Positions the filer increased

6 positions

Ticker	Company	Δ Shares	Shares	Value
AAPL	Apple Inc.	+87,458	92,625	$12,800,775
PG	PROCTER & GAMBLE Co	+16,015	19,372	$2,445,715
MSFT	Microsoft Corp	+13,038	14,855	$3,459,729
JNJ	Johnson & Johnson	+6,881	8,346	$1,363,402
MCD	Mcdonalds Corp	+5,161	8,420	$1,942,830
VNQ	VANGUARD REAL ESTATE INDEX FUND	+631	2,935	$235,298
No positions match the current search.

Trimmed

Positions the filer reduced

1 positions

Ticker	Company	Δ Shares	Shares	Value	Open
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	−94,894	1,088	$212,301
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
AMZN	Amazon Com Inc	38,060	$4,300,780
F	Ford Motor Co	280,886	$3,145,923
CHD	Church & Dwight Co Inc	35,430	$2,531,119
KEY	Keycorp	145,312	$2,327,898
CPB	CAMPBELL'S Co	47,464	$2,236,503
QLD	ProShares Ultra QQQ	58,659	$2,150,438
QQQ	Invesco Qqq Trust, Series 1	5,908	$1,578,972
COST	Costco Wholesale Corp	3,230	$1,525,432
CVS	CVS HEALTH Corp	15,711	$1,498,358
IIPR	Innovative Industrial Properties Inc	16,269	$1,439,806
ITA	iShares U.S. Aerospace & Defense ETF	14,468	$1,319,336
AGZ	iShares Agency Bond ETF	11,485	$1,223,152
TGT	Target Corp	8,005	$1,187,861
IBM	International Business Machines Corp	8,562	$1,017,251
V	Visa Inc.	5,373	$954,513
AXP	American Express Co	6,825	$920,760
KO	Coca Cola Co	16,299	$913,069
DEO	Diageo PLC	5,170	$877,917
—		60,026	$863,000
HD	Home Depot, Inc.	3,057	$843,548
VPU	VANGUARD UTILITIES INDEX FUND	5,783	$822,689
HON	Honeywell International Inc	4,662	$778,414
FLOT	iShares Floating Rate Bond ETF	14,572	$732,534
GLD	Spdr Gold Trust	4,727	$731,125
VO	VANGUARD MID-CAP INDEX FUND	3,684	$692,518
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	664,101	$50,996,315
VUG	VANGUARD GROWTH INDEX FUND	157,270	$35,053,878
DFAT	Dimensional U.S. Targeted Value ETF	61,563	$2,476,063
BNDX	Vanguard Total International Bond ETF	42,627	$2,111,741
DFIV	Dimensional International Value ETF	69,972	$2,021,491
SCHV	Schwab U.S. Large-Cap Value ETF	26,280	$1,640,400
IWC	iShares Micro-Cap ETF	13,401	$1,393,167
SCHF	Schwab International Equity ETF	41,564	$1,307,187
SYBT	Stock Yards Bancorp, Inc.	15,516	$928,167
SCHE	Schwab Emerging Markets Equity ETF	32,663	$828,986
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	5,493	$822,961
DFAS	Dimensional U.S. Small Cap ETF	16,712	$802,176
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	10,750	$778,407
SCHG	Schwab U.S. Large-Cap Growth ETF	12,485	$724,005
—		14,900	$704,174
VEA	Vanguard FTSE Developed Markets ETF	16,118	$657,614
SCHH	Schwab U.S. REIT ETF	26,171	$551,946
IWF	iShares Russell 1000 Growth ETF	2,028	$443,523
VZ	Verizon Communications Inc	7,448	$377,986
BRK-B	Berkshire Hathaway Inc	1,353	$369,396
SCHA	Schwab U.S. Small-Cap ETF	9,444	$368,221
IWD	iShares Russell 1000 Value ETF	2,448	$354,886
—		10,267	$285,000
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	2,500	$275,075
SLYG	State Street(R) SPDR(R) S & P 600(TM) Small Cap Growth ETF	3,282	$231,381
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

93 tracked positions · $79,041,539 total · filing declares 94 positions · $80,955,000 · as of Sep 30, 2022

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 93 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
AAPL	Apple Inc. Technology	Added	92,625	+87,458	$12,800,775	+1712.0%	4	before history	16.19%
AMZN	Amazon Com Inc Consumer Cyclical	NEW	38,060	NEW	$4,300,780	NEW	1	$126.40	5.44%
MSFT	Microsoft Corp Technology	Added	14,855	+13,038	$3,459,729	+641.4%	4	before history	4.38%
F	Ford Motor Co Consumer Cyclical	NEW	280,886	NEW	$3,145,923	NEW	1	$13.99	3.98%
CHD	Church & Dwight Co Inc Consumer Defensive	NEW	35,430	NEW	$2,531,119	NEW	1	$86.26	3.20%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	19,372	+16,015	$2,445,715	+406.7%	4	before history	3.09%
KEY	Keycorp Financial Services	NEW	145,312	NEW	$2,327,898	NEW	1	$17.90	2.95%
CPB	CAMPBELL'S Co Consumer Defensive	NEW	47,464	NEW	$2,236,503	NEW	1	$49.04	2.83%
QLD	ProShares Ultra QQQ	NEW	58,659	NEW	$2,150,438	NEW	1	unpriced	2.72%
MCD	Mcdonalds Corp Consumer Cyclical	Added	8,420	+5,161	$1,942,830	+141.5%	4	before history	2.46%
QQQ	Invesco Qqq Trust, Series 1	NEW	5,908	NEW	$1,578,972	NEW	1	$301.80	2.00%
COST	Costco Wholesale Corp Consumer Defensive	NEW	3,230	NEW	$1,525,432	NEW	1	$520.14	1.93%
CVS	CVS HEALTH Corp Healthcare	NEW	15,711	NEW	$1,498,358	NEW	1	$98.99	1.90%
IIPR	Innovative Industrial Properties Inc Real Estate	NEW	16,269	NEW	$1,439,806	NEW	1	$97.01	1.82%
JNJ	Johnson & Johnson Healthcare	Added	8,346	+6,881	$1,363,402	+424.3%	4	before history	1.72%
ITA	iShares U.S. Aerospace & Defense ETF	NEW	14,468	NEW	$1,319,336	NEW	1	unpriced	1.67%
AGZ	iShares Agency Bond ETF	NEW	11,485	NEW	$1,223,152	NEW	1	unpriced	1.55%
TGT	Target Corp Consumer Defensive	NEW	8,005	NEW	$1,187,861	NEW	1	$160.10	1.50%
IBM	International Business Machines Corp Technology	NEW	8,562	NEW	$1,017,251	NEW	1	$131.23	1.29%
V	Visa Inc. Financial Services	NEW	5,373	NEW	$954,513	NEW	1	$203.49	1.21%
AXP	American Express Co Financial Services	NEW	6,825	NEW	$920,760	NEW	1	$151.36	1.16%
KO	Coca Cola Co Consumer Defensive	NEW	16,299	NEW	$913,069	NEW	1	$62.15	1.16%
DEO	Diageo PLC Consumer Defensive	NEW	5,170	NEW	$877,917	NEW	1	$179.21	1.11%
		NEW	60,026	NEW	$863,000	NEW	1	unpriced	1.09%
HD	Home Depot, Inc. Consumer Cyclical	NEW	3,057	NEW	$843,548	NEW	1	$295.18	1.07%
VPU	VANGUARD UTILITIES INDEX FUND	NEW	5,783	NEW	$822,689	NEW	1	unpriced	1.04%
HON	Honeywell International Inc Industrials	NEW	4,662	NEW	$778,414	NEW	1	unpriced	0.98%
FLOT	iShares Floating Rate Bond ETF	NEW	14,572	NEW	$732,534	NEW	1	unpriced	0.93%
GLD	Spdr Gold Trust	NEW	4,727	NEW	$731,125	NEW	1	$160.81	0.92%
VO	VANGUARD MID-CAP INDEX FUND	NEW	3,684	NEW	$692,518	NEW	1	unpriced	0.88%
CVX	Chevron Corp Energy	NEW	4,710	NEW	$676,685	NEW	1	$152.51	0.86%
NEE	Nextera Energy Inc Utilities	NEW	8,231	NEW	$645,392	NEW	1	$84.84	0.82%
CLX	Clorox Co Consumer Defensive	NEW	4,852	NEW	$622,948	NEW	1	$144.30	0.79%
HSY	Hershey Co Consumer Defensive	NEW	2,699	NEW	$595,048	NEW	1	$224.11	0.75%
PDBC	Invesco Optimum Yield Diversified Commodity Strategy No K-1 ETF	NEW	34,653	NEW	$560,685	NEW	1	$17.16	0.71%
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	NEW	1,724	NEW	$529,905	NEW	1	unpriced	0.67%
FIW	First Trust Water ETF	NEW	7,276	NEW	$522,416	NEW	1	$78.00	0.66%
VDC	VANGUARD CONSUMER STAPLES INDEX FUND	NEW	2,941	NEW	$505,234	NEW	1	unpriced	0.64%
SMIN	iShares MSCI India Small-Cap ETF	NEW	9,591	NEW	$505,062	NEW	1	unpriced	0.64%
GOOGL	Alphabet Inc. Communication Services	NEW	5,220	NEW	$499,293	NEW	1	unpriced	0.63%
DIS	Walt Disney Co Communication Services	NEW	5,048	NEW	$476,177	NEW	1	$107.02	0.60%
		NEW	19,117	NEW	$472,000	NEW	1	unpriced	0.60%
VAW	VANGUARD MATERIALS INDEX FUND	NEW	3,061	NEW	$454,313	NEW	1	unpriced	0.57%
AMD	Advanced Micro Devices Inc Technology	NEW	7,131	NEW	$451,820	NEW	1	$85.15	0.57%
CCL	Carnival Corp Ltd. Consumer Cyclical	NEW	62,348	NEW	$438,306	NEW	1	$9.69	0.55%
LLY	ELI LILLY & Co Healthcare	NEW	1,309	NEW	$423,265	NEW	1	$316.83	0.54%
UPRO	ProShares UltraPro S&P500	NEW	14,700	NEW	$417,627	NEW	1	unpriced	0.53%
CALY	Callaway Golf Co Consumer Cyclical	NEW	20,354	NEW	$392,018	NEW	1	$22.10	0.50%
XHE	State Street(R) SPDR(R) S&P(R) Health Care Equipment ETF	NEW	4,584	NEW	$391,152	NEW	1	unpriced	0.49%
NYF	iShares New York Muni Bond ETF	NEW	7,608	NEW	$384,888	NEW	1	unpriced	0.49%

Showing the top 50 of 93 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.