UPRO · ProShares UltraPro S&P500 · Holdings ETF
Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.
Institutional Ownership Trend
Holder Concentration
Across 24 13F filers · Δ vs Jun 30, 2026Who Holds UPRO
Last 8 quarters through Sep 30, 2026 (filing window open)Each kind of 13F filer's share of the common shares 13F filers report. Holder type comes from regulatory records, never the filer's name; style, turnover and horizon are measured from each filer's own 13F book. The quarter selector does not change this card.
Jun 30, 2026, the newest closed quarter: 140 filers, like-for-like change +36.3%; actively managed books +41.2%; index-like books -94.3%.
| Holder type | Share | Filers | Change |
|---|---|---|---|
| Registered adviser | 69.8% | 94 | +43.4% |
| Exempt adviser | 0.1% | 1 | -54.9% |
| Bank | 3.5% | 7 | -15.6% |
| Broker-dealer | 0.1% | 1 | new |
| Non-US | 0.0% | 1 | -72.9% |
| Holding company | 0.2% | 3 | -93.6% |
| Unknown | 26.3% | 33 | +49.9% |
| Style | Share | Filers | Change |
|---|---|---|---|
| Index-like | 0.1% | 2 | -94.3% |
| Systematic-like | 5.7% | 5 | +12.5% |
| Concentrated | 44.2% | 35 | +40.2% |
| Diversified active | 50.0% | 97 | +46.5% |
| Unknown | 0.0% | 1 | -70.8% |
| Not measured | 0.0% | 0 | — |
| Turnover | Share | Filers | Change |
|---|---|---|---|
| Low turnover | 41.6% | 99 | +10.7% |
| Medium turnover | 30.6% | 18 | +41.5% |
| High turnover | 24.6% | 13 | +118.5% |
| Unknown | 3.2% | 10 | -15.2% |
| Not measured | 0.0% | 0 | — |
| Holding horizon | Share | Filers | Change |
|---|---|---|---|
| Short horizon | 2.3% | 8 | -85.8% |
| Medium horizon | 48.3% | 33 | +67.0% |
| Long horizon | 34.9% | 94 | -7.7% |
| Unknown | 14.5% | 5 | +2663.9% |
| Not measured | 0.0% | 0 | — |
| 13F book size | Share | Filers | Change |
|---|---|---|---|
| Under $1B | 49.4% | 54 | +27.4% |
| $1B to $10B | 21.2% | 47 | +22.0% |
| $10B to $100B | 18.7% | 24 | +128.9% |
| $100B or more | 10.8% | 15 | +17.1% |
| Not measured | 0.0% | 0 | — |
| Client base | Share | Filers | Change |
|---|---|---|---|
| Individuals and high net worth | 64.1% | 86 | +37.5% |
| Pooled investment vehicles | 4.7% | 2 | +409.7% |
| Pension and profit sharing plans | 0.6% | 3 | +6.9% |
| Corporations | 0.2% | 1 | 0.0% |
| Diversified | 0.3% | 2 | +16.3% |
| Registered funds and BDCs | 0.0% | 0 | -100.0% |
| Other investment advisers | 0.0% | 0 | — |
| Unknown | 30.2% | 46 | +22.6% |
| Private funds | Share | Filers | Change |
|---|---|---|---|
| Hedge funds | 8.0% | 11 | +165.2% |
| Private equity funds | 3.2% | 9 | -3.0% |
| Real estate funds | 0.6% | 2 | -37.7% |
| Other private funds | 0.7% | 4 | -7.4% |
| Mixed private funds | 0.0% | 0 | — |
| Private funds, type not stated | 0.4% | 1 | +10.4% |
| No private funds | 57.1% | 68 | +40.6% |
| Unknown | 30.1% | 45 | +23.5% |
| Location | Share | Filers | Change |
|---|---|---|---|
| United States | 97.7% | 132 | +38.7% |
| Outside the US | 2.3% | 8 | -21.5% |
The Sep 30, 2026 filing window is still open, so its bar shows only the filers that have filed so far.
How the mix is measured
Shares are 13F common shares restated to today's split basis; options and principal amounts are left out. The change compares only filers with a 13F in both quarters and keeps each filer in its bucket of the later quarter on both sides; a filer that continues under a new CIK is compared through its successor. Holder type comes from each filer's current regulatory profile; client base and private funds come from the Form ADV roster current at each quarter end (rosters from December 2019, so an earlier quarter reads Unknown). Style, turnover, horizon and book size are measured from each filer's 13F book in the newest measured quarter, and Not measured means none was. Actively managed books are those measured systematic-like, concentrated or diversified active.
Excluded 3 holders with no observed 2026-03-31 13F and 1 holder with no observed 2026-06-30 13F.
Conviction and Crowding
140 13F filers, quarter ended Jun 30, 2026Measured across every 13F filer's common-share book once the quarter's filing window closed. Crowding counts filers with high turnover or that advise private funds on Form ADV.
Managers in the top fifth by current three-year FundScore alpha were net sellers of $275,497 (0 buying, 1 selling).
Quarterly Activity
New and Sold Out count only filers that reported a 13F for both quarters: a first-time filer's book is not a buy, and a fund that has not filed, or withheld its positions under confidential treatment, has not sold.
Top Buyers
vs Jun 30, 2026| Institution | Added | Now Holds | Open |
|---|---|---|---|
| Small Genesee Capital Advisors, LLC | +2,263 | 8,750 | |
| Small R2 Capital Strategies, LLC | +2,187 | 30,602 | |
| Mid Discipline Wealth Solutions, LLC | +1,978 | 9,045 | |
| Small Encompass More Asset Management | +1,842 | 23,320 | |
| Small Hickory Point Bank & Trust | +314 | 5,222 |
Top Sellers
vs Jun 30, 2026| Institution | Sold | Now Holds | Open |
|---|---|---|---|
| Mid INDEPENDENT FINANCIAL GROUP, LLC | −1,284 | 18,305 | |
| Large Farther Finance Advisors, LLC | −698 | 4,252 | |
| Small TOTH FINANCIAL ADVISORY CORP | −263 | 13,196 | |
| Small LexAurum Advisors, LLC | −11 | 2,832 |
Top New Positions
vs Jun 30, 2026| Institution | Acquired | Value (USD) | Open |
|---|---|---|---|
| Micro SURIENCE PRIVATE WEALTH LLC | 6,131 | $901,073 | |
| Large Concurrent Investment Advisors, LLC | 2,919 | $429,005 | |
| Small Ignite Planners, LLC | 1,382 | $203,112 | |
| Small Activest Wealth Management | 78 | $11,463 | |
| Small Lodestone Wealth Management LLC | 70 | $10,287 |
Top Sold-Out Positions
vs Jun 30, 2026| Institution | Previously Held | Last Value (USD) | Open |
|---|---|---|---|
| Mid Blue Trust, Inc. | 130 | $18,432 | |
| Mid CoreCap Advisors, LLC | 0 | $23 |
| Holder | Value (USD) | % of 13F | Shares | Type | Filed | Open |
|---|---|---|---|---|---|---|
| Small Turner Capital Investments, LLC UPRO | $10,247,777 | 31.41% | 69,727 | Shares | 2026-10-09 | |
| Small R2 Capital Strategies, LLC Registered adviser UPRO | $4,497,575 | 13.79% | 30,602 | Shares | 2026-10-15 | |
| Small Encompass More Asset Management Registered adviser UPRO | $3,427,340 | 10.51% | 23,320 | Shares | 2026-10-16 | |
| Mid INDEPENDENT FINANCIAL GROUP, LLC Registered adviser UPRO | $2,690,285 | 8.25% | 18,305 | Shares | 2026-10-13 | |
| Small TOTH FINANCIAL ADVISORY CORP Registered adviser UPRO | $1,939,416 | 5.95% | 13,196 | Shares | 2026-10-08 | |
| Mid Discipline Wealth Solutions, LLC UPRO | $1,329,343 | 4.08% | 9,045 | Shares | 2026-10-14 | |
| Small Genesee Capital Advisors, LLC Registered adviser UPRO | $1,285,987 | 3.94% | 8,750 | Shares | 2026-10-20 | |
| Mid KWMG, LLC Registered adviser UPRO | $1,007,185 | 3.09% | 6,853 | Shares | 2026-10-07 | |
| Mid Sound Income Strategies, LLC Registered adviser UPRO | $993,811 | 3.05% | 6,762 | Shares | 2026-10-09 | |
| Micro SURIENCE PRIVATE WEALTH LLC Registered adviser UPRO | $901,073 | 2.76% | 6,131 | Shares | 2026-10-16 | |
| Small Hickory Point Bank & Trust UPRO | $767,477 | 2.35% | 5,222 | Shares | 2026-10-01 | |
| Large Farther Finance Advisors, LLC Registered adviser UPRO | $624,916 | 1.92% | 4,252 | Shares | 2026-10-08 | |
| Small Wealth Alliance Advisory Group, LLC Registered adviser UPRO | $562,748 | 1.73% | 3,829 | Shares | 2026-10-14 | |
| Large Concurrent Investment Advisors, LLC Registered adviser UPRO | $429,005 | 1.32% | 2,919 | Shares | 2026-10-16 | |
| Small LexAurum Advisors, LLC Registered adviser UPRO | $416,219 | 1.28% | 2,832 | Shares | 2026-10-19 | |
| Small FORTEM FINANCIAL GROUP, LLC Registered adviser UPRO | $335,091 | 1.03% | 2,280 | Shares | 2026-10-20 | |
| Mid Avidian Wealth Enterprises, LLC Registered adviser UPRO | $328,477 | 1.01% | 2,235 | Shares | 2026-10-08 | |
| Small Physician Wealth Advisors, Inc. Registered adviser UPRO | $260,577 | 0.80% | 1,773 | Shares | 2026-10-20 | |
| Large Vontobel Holding Ltd. UPRO | $249,849 | 0.77% | 1,700 | Shares | 2026-10-16 | |
| Small Ignite Planners, LLC Registered adviser UPRO | $203,112 | 0.62% | 1,382 | Shares | 2026-10-14 | |
| Small Provident Wealth Management, LLC Registered adviser UPRO | $100,674 | 0.31% | 685 | Shares | 2026-10-20 | |
| Small Activest Wealth Management Registered adviser UPRO | $11,463 | 0.04% | 78 | Shares | 2026-10-15 | |
| Small Lodestone Wealth Management LLC Registered adviser UPRO | $10,287 | 0.03% | 70 | Shares | 2026-10-14 | |
| Mid IFP Advisors, Inc Registered adviser UPRO | $1,763 | 0.01% | 12 | Shares | 2026-10-16 |