HNST · Honest Company, Inc. · Shareholders & Ownership

$4.86 +0.00 (+0.00%)

Russell 2000 member Rebalance outlook locked

Market Cap

$521.40M

107.28M

Volume · Oct 22 2.19M Avg daily vol (3M) 2.2M

Every disclosed holder of HNST in one list: 13F institutions, Schedule 13D and 13G filers, insiders (Forms 3, 4 and 5) and registered funds, each from its own latest filing. Holders nest by CIK and SEC reporting links, never by name, and each is summed once.

How the holder list picks a filing →

Who Owns HNST

13F quarter Sep 30, 2026, combined view: filers that have not filed yet carry their Jun 30, 2026 positions

Holder group	Holders	Shares	% Out	Summed
Institutional (13F)	150	51,674,920	48.17%	Yes
Insiders (Forms 3, 4, 5)	18	17,434,884	16.25%	Yes
13D/G-only blocks	5	12,521,122	11.67%	Yes
Remaining	—	25,653,453	23.91%	Rest
Registered funds (N-PORT, not summed)	128	24,244,371	22.60%	No

Shares outstanding: 107,284,379, the issuer's latest cover-page count restated onto today's split basis.

13D/G-only counts each filer's latest 13D or 13G that no 13F report of the listing contains, that names no 13F filer and that no counted insider files. Funds are never summed: their shares sit inside their advisers' 13F reports.

Holders of HNST

One row per holder Every filing By ultimate parent

All 13F Funds Insiders 13D/G Non-US

#	Holder	Shares	% Out	Change	As of	Notes
1	BlackRock, Inc. 13F CIK 2012383 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	7,011,486	6.54%	+451,072	Jun 30, 2026	carried, not yet filed for the newest quarter
1.1	iShares Russell 2000 ETF Fund S000004344 · Registered fund · Jun 30, 2026 iShares Trust, not summed	2,466,862	2.30%	+163,652	Jun 30, 2026	iShares Trust, not summed
1.2	iShares Russell 2000 Value ETF Fund S000004342 · Registered fund · Jun 30, 2026 iShares Trust, not summed	884,672	0.82%	+470,601	Jun 30, 2026	iShares Trust, not summed
1.3	iShares Micro-Cap ETF Fund S000004439 · Registered fund · Jun 30, 2026 iShares Trust, not summed	323,267	0.30%	+84,583	Jun 30, 2026	iShares Trust, not summed
1.4	Master Small Cap Index Series Fund S000002716 · Registered fund · Jun 30, 2026 Quantitative Master Series LLC, not summed	160,694	0.15%	-1,093	Jun 30, 2026	Quantitative Master Series LLC, not summed
1.5	iShares Core S&P Total U.S. Stock Market ETF Fund S000004317 · Registered fund · Jun 30, 2026 iShares Trust, not summed	133,472	0.12%	+3,264	Jun 30, 2026	iShares Trust, not summed
2	Warren Jessica Insider CIK 1858976 · May 21, 2026 Director, issuer-wide	5,503,316	5.13%	+41,970	May 21, 2026	Director, issuer-wide
3	MAK CAPITAL ONE LLC 13F CIK 1385702 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	4,776,088	4.45%	0	Jun 30, 2026	carried, not yet filed for the newest quarter
4	VANGUARD CAPITAL MANAGEMENT LLC 13F CIK 2100119 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	4,217,110	3.93%	-31,769	Jun 30, 2026	carried, not yet filed for the newest quarter
5	Vernon Carla Insider CIK 1961856 · Aug 20, 2026 Director, Chief Executive Officer, issuer-wide	4,190,626	3.91%	+244,175	Aug 20, 2026	Director, Chief Executive Officer, issuer-wide
6	VANGUARD TOTAL STOCK MARKET INDEX FUND Fund S000002848 · Registered fund · Jun 30, 2026 VANGUARD INDEX FUNDS, not summed	2,986,508	2.78%	0	Jun 30, 2026	VANGUARD INDEX FUNDS, not summed
7	ArrowMark Colorado Holdings LLC 13F CIK 1483859 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	2,923,546	2.73%	+375,000	Jun 30, 2026	carried, not yet filed for the newest quarter
7.1	Meridian Contrarian Fund Fund S000001463 · Registered fund · Jun 30, 2026 Meridian Fund Inc, not summed	2,923,546	2.73%	+375,000	Jun 30, 2026	Meridian Fund Inc, not summed
8	Divisadero Street Capital Management, LP 13G CIK 1901865 · Registered investment adviser · Mar 31, 2025 Rule 13d-1(c), passive investor	2,830,724	2.64%	-2,701,207	Mar 31, 2025	Rule 13d-1(c), passive investor
9	GEODE CAPITAL MANAGEMENT, LLC 13F CIK 1214717 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	2,587,170	2.41%	+172,608	Jun 30, 2026	carried, not yet filed for the newest quarter
10	Nikolaos Vlahos 13G CIK 1570550 · Unknown · Dec 31, 2024 Rule 13d-1(d), exempt investor	2,450,000	2.28%	—	Dec 31, 2024	Rule 13d-1(d), exempt investor
11	STATE STREET CORP 13F CIK 93751 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	2,089,512	1.95%	+194,793	Jun 30, 2026	carried, not yet filed for the newest quarter
11.1	STATE STREET SMALL/MID CAP EQUITY INDEX PORTFOLIO Fund S000050332 · Registered fund · Jun 30, 2026 STATE STREET INSTITUTIONAL INVESTMENT TRUST, not summed	33,000	0.03%	+3,200	Jun 30, 2026	STATE STREET INSTITUTIONAL INVESTMENT TRUST, not summed
11.2	State Street Total Return V.I.S. Fund Fund S000001637 · Registered fund · Jun 30, 2026 STATE STREET VARIABLE INSURANCE SERIES FUNDS INC, not summed	2,249	0.00%	0	Jun 30, 2026	STATE STREET VARIABLE INSURANCE SERIES FUNDS INC, not summed
11.3	State Street Balanced Index Fund Fund S000082802 · Registered fund · Jun 30, 2026 STATE STREET INSTITUTIONAL INVESTMENT TRUST, not summed	433	0.00%	0	Jun 30, 2026	STATE STREET INSTITUTIONAL INVESTMENT TRUST, not summed
12	DIMENSIONAL FUND ADVISORS LP 13F CIK 354204 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,788,081	1.67%	+255,045	Jun 30, 2026	carried, not yet filed for the newest quarter
12.1	Dimensional U.S. Small Cap ETF Fund S000070906 · Registered fund · Jul 31, 2026 Dimensional ETF Trust, not summed	370,426	0.35%	-466	Jul 31, 2026	Dimensional ETF Trust, not summed
12.2	U.S. MICRO CAP PORTFOLIO Fund S000000948 · Registered fund · Jul 31, 2026 DFA INVESTMENT DIMENSIONS GROUP INC, not summed	265,966	0.25%	+176,606	Jul 31, 2026	DFA INVESTMENT DIMENSIONS GROUP INC, not summed
12.3	Dimensional U.S. Core Equity 2 ETF Fund S000070903 · Registered fund · Jul 31, 2026 Dimensional ETF Trust, not summed	237,027	0.22%	0	Jul 31, 2026	Dimensional ETF Trust, not summed
12.4	U.S. SMALL CAP PORTFOLIO Fund S000000971 · Registered fund · Jul 31, 2026 DFA INVESTMENT DIMENSIONS GROUP INC, not summed	176,051	0.16%	+49,943	Jul 31, 2026	DFA INVESTMENT DIMENSIONS GROUP INC, not summed
12.5	U.S. CORE EQUITY 2 PORTFOLIO Fund S000000980 · Registered fund · Jul 31, 2026 DFA INVESTMENT DIMENSIONS GROUP INC, not summed	122,954	0.11%	-36,994	Jul 31, 2026	DFA INVESTMENT DIMENSIONS GROUP INC, not summed
13	VANGUARD PORTFOLIO MANAGEMENT LLC 13F CIK 2100121 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,746,239	1.63%	+11,899	Jun 30, 2026	carried, not yet filed for the newest quarter
14	Portolan Capital Management, LLC 13F CIK 1350290 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	1,740,146	1.62%	-1,305,688	Jun 30, 2026	carried, not yet filed for the newest quarter
15	Institutional Venture Management XIII, LLC 13G CIK 1493922 · Unknown · Sep 30, 2024 Rule 13d-1(d), exempt investor	1,715,865	1.60%	-5,254,343	Sep 30, 2024	Rule 13d-1(d), exempt investor
16	AMERICAN CENTURY COMPANIES INC 13F CIK 748054 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	1,651,800	1.54%	+1,475,201	Jun 30, 2026	carried, not yet filed for the newest quarter
17	AMERIPRISE FINANCIAL INC 13F CIK 820027 · Investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,611,811	1.50%	+195,300	Jun 30, 2026	carried, not yet filed for the newest quarter
17.1	Columbia Small Cap Value Discovery Fund Fund S000012102 · Registered fund · Jul 31, 2026 COLUMBIA FUNDS SERIES TRUST I, not summed	1,122,160	1.05%	+68,300	Jul 31, 2026	COLUMBIA FUNDS SERIES TRUST I, not summed
17.2	Columbia Variable Portfolio - Small Cap Value Discovery Fund Fund S000012561 · Registered fund · Jun 30, 2026 COLUMBIA FUNDS VARIABLE INSURANCE TRUST, not summed	202,981	0.19%	-7,100	Jun 30, 2026	COLUMBIA FUNDS VARIABLE INSURANCE TRUST, not summed
18	AQR CAPITAL MANAGEMENT LLC 13F CIK 1167557 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,498,653	1.40%	+53,451	Jun 30, 2026	carried, not yet filed for the newest quarter
18.1	AQR Small Cap Multi-Style Fund Fund S000040064 · Registered fund · Jun 30, 2026 AQR Funds, not summed	73,437	0.07%	—	Jun 30, 2026	AQR Funds, not summed
19	JANE STREET GROUP, LLC 13F CIK 1595888 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	1,452,739	1.35%	+368,632	Jun 30, 2026	carried, not yet filed for the newest quarter
20	MARSHALL WACE, LLP 13F CIK 1318757 · Exempt reporting adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,437,242	1.34%	-483,901	Jun 30, 2026	carried, not yet filed for the newest quarter
21	VANGUARD CONSUMER STAPLES INDEX FUND Fund S000004447 · Registered fund · May 31, 2026 VANGUARD WORLD FUND, not summed	1,182,014	1.10%	+21,941	May 31, 2026	VANGUARD WORLD FUND, not summed
22	CITADEL ADVISORS LLC 13F CIK 1423053 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	1,137,705	1.06%	-749,358	Jun 30, 2026	carried, not yet filed for the newest quarter
23	VANGUARD EXTENDED MARKET INDEX FUND Fund S000002841 · Registered fund · Jun 30, 2026 VANGUARD INDEX FUNDS, not summed	1,127,267	1.05%	-892	Jun 30, 2026	VANGUARD INDEX FUNDS, not summed
24	GOLDMAN SACHS GROUP INC 13F CIK 886982 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	995,786	0.93%	+349,740	Jun 30, 2026	carried, not yet filed for the newest quarter
24.1	Goldman Sachs ActiveBeta(R) U.S. Small Cap Equity ETF Fund S000048296 · Registered fund · May 31, 2026 Goldman Sachs ETF Trust, not summed	124,675	0.12%	+1,658	May 31, 2026	Goldman Sachs ETF Trust, not summed
24.2	Goldman Sachs Absolute Return Tracker Fund Fund S000020314 · Registered fund · Jun 30, 2026 GOLDMAN SACHS TRUST, not summed	33,256	0.03%	+13,004	Jun 30, 2026	GOLDMAN SACHS TRUST, not summed
25	FMR LLC 13F CIK 315066 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	956,776	0.89%	+90,525	Jun 30, 2026	carried, not yet filed for the newest quarter
25.1	Strategic Advisers U.S. Total Stock Fund Fund S000084926 · Registered fund · May 31, 2026 Fidelity Rutland Square Trust II, not summed	1,710,131	1.59%	-22,429	May 31, 2026	Fidelity Rutland Square Trust II, not summed
25.2	Fidelity Small Cap Index Fund Fund S000033638 · Registered fund · Jul 31, 2026 Fidelity Salem Street Trust, not summed	1,045,542	0.97%	+116,228	Jul 31, 2026	Fidelity Salem Street Trust, not summed
25.3	Fidelity Enhanced Small Cap Core ETF Fund S000081807 · Registered fund · Jun 30, 2026 Fidelity Covington Trust, not summed	897,150	0.84%	+90,218	Jun 30, 2026	Fidelity Covington Trust, not summed
25.4	Fidelity Extended Market Index Fund Fund S000006021 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	392,810	0.37%	-150,552	May 31, 2026	Fidelity Concord Street Trust, not summed
25.5	Fidelity Total Market Index Fund Fund S000006026 · Registered fund · May 31, 2026 Fidelity Concord Street Trust, not summed	198,594	0.19%	+22,165	May 31, 2026	Fidelity Concord Street Trust, not summed
26	TUDOR INVESTMENT CORP ET AL 13F CIK 923093 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	935,671	0.87%	+426,524	Jun 30, 2026	carried, not yet filed for the newest quarter
27	CITIGROUP INC 13F CIK 831001 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	905,094	0.84%	+121,086	Jun 30, 2026	carried, not yet filed for the newest quarter
28	Loretta David Insider CIK 1363502 · May 21, 2025 SVP & CFO, issuer-wide	883,153	0.82%	-34,389	May 21, 2025	SVP & CFO, issuer-wide
29	Barton Katherine Insider CIK 1977036 · Nov 21, 2025 Chief Growth Officer, issuer-wide	858,649	0.80%	-5,049	Nov 21, 2025	Chief Growth Officer, issuer-wide
30	Sheehey Brendan Insider CIK 1858823 · Aug 20, 2026 General Counsel, issuer-wide	812,023	0.76%	+96,135	Aug 20, 2026	General Counsel, issuer-wide
31	NORTHERN TRUST CORP 13F CIK 73124 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	765,857	0.71%	+45,616	Jun 30, 2026	carried, not yet filed for the newest quarter
31.1	Small Cap Index Fund Fund S000001245 · Registered fund · Jun 30, 2026 Northern Funds, not summed	50,266	0.05%	+1,940	Jun 30, 2026	Northern Funds, not summed
32	VANGUARD FIDUCIARY TRUST CO 13F CIK 933478 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	660,299	0.62%	-38,799	Jun 30, 2026	carried, not yet filed for the newest quarter
33	Bruce Curtiss James III Insider CIK 2072401 · Aug 20, 2026 Chief Financial Officer, issuer-wide	582,986	0.54%	-3,129	Aug 20, 2026	Chief Financial Officer, issuer-wide
34	Knights of Columbus Asset Advisors LLC 13F CIK 1688666 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	518,485	0.48%	+518,485	Jun 30, 2026	carried, not yet filed for the newest quarter
34.1	Knights of Columbus Small Cap Equity Fund Fund S000048266 · Registered fund · Jul 31, 2026 ADVISORS' INNER CIRCLE III, not summed	480,810	0.45%	—	Jul 31, 2026	ADVISORS' INNER CIRCLE III, not summed
34.2	Knights of Columbus U.S. ALL CAP INDEX FUND Fund S000066639 · Registered fund · Jul 31, 2026 ADVISORS' INNER CIRCLE III, not summed	536	0.00%	+19	Jul 31, 2026	ADVISORS' INNER CIRCLE III, not summed
35	Avantis U.S. Small Cap Value ETF Fund S000066459 · Registered fund · May 31, 2026 American Century ETF Trust, not summed	509,588	0.48%	—	May 31, 2026	American Century ETF Trust, not summed
36	MORGAN STANLEY 13F CIK 895421 · Holding company · Jun 30, 2026 carried, not yet filed for the newest quarter	509,428	0.47%	+211,777	Jun 30, 2026	carried, not yet filed for the newest quarter
37	VANGUARD RUSSELL 2000 INDEX FUND Fund S000030003 · Registered fund · May 31, 2026 VANGUARD SCOTTSDALE FUNDS, not summed	486,306	0.45%	+25,175	May 31, 2026	VANGUARD SCOTTSDALE FUNDS, not summed
38	Winchell Stephen Insider CIK 1933634 · May 20, 2026 Chief Innovation Officer, issuer-wide	483,293	0.45%	-12,886	May 20, 2026	Chief Innovation Officer, issuer-wide
39	Mayle Jonathan Insider CIK 2016592 · Aug 20, 2026 SVP, Customer Sales, issuer-wide	469,793	0.44%	+99,638	Aug 20, 2026	SVP, Customer Sales, issuer-wide
40	VICTORY CAPITAL MANAGEMENT INC 13F CIK 1040188 · Registered investment adviser · Jun 30, 2026 carried, not yet filed for the newest quarter	467,415	0.44%	+11,103	Jun 30, 2026	carried, not yet filed for the newest quarter
40.1	VictoryShares Small Cap Free Cash Flow ETF Fund S000080690 · Registered fund · Jun 30, 2026 Victory Portfolios II, not summed	167,733	0.16%	-9,940	Jun 30, 2026	Victory Portfolios II, not summed
40.2	Victory Integrity Discovery Fund Fund S000046401 · Registered fund · Jun 30, 2026 Victory Portfolios, not summed	163,000	0.15%	+17,000	Jun 30, 2026	Victory Portfolios, not summed
40.3	Victory Extended Market Index Fund Fund S000012941 · Registered fund · Jul 31, 2026 Victory Portfolios III, not summed	10,777	0.01%	+138	Jul 31, 2026	Victory Portfolios III, not summed
41	Hartung Jack Insider CIK 1350874 · May 21, 2026 Director, issuer-wide	444,043	0.41%	+41,970	May 21, 2026	Director, issuer-wide
42	Bank of New York Mellon Corp 13F CIK 1390777 · Bank · Jun 30, 2026 carried, not yet filed for the newest quarter	435,962	0.41%	+23,084	Jun 30, 2026	carried, not yet filed for the newest quarter
43	Ball Dorria L. Insider CIK 2007998 · Aug 20, 2026 Chief People Officer, issuer-wide	418,584	0.39%	-6,812	Aug 20, 2026	Chief People Officer, issuer-wide
44	BAYNE KATIE J Insider CIK 1272609 · May 21, 2026 Director, issuer-wide	415,812	0.39%	+41,970	May 21, 2026	Director, issuer-wide
45	Sternweis Thomas Insider CIK 2016633 · Oct 8, 2026 SVP, Enterprise Dev. & Strat., issuer-wide	404,394	0.38%	-25,000	Oct 8, 2026	SVP, Enterprise Dev. & Strat., issuer-wide
46	Green Alpha Advisors, LLC 13F CIK 1439207 · Registered investment adviser · Sep 30, 2026	387,992	0.36%	+89,720	Sep 30, 2026
47	von Kunssberg Etienne Insider CIK 2058480 · Aug 21, 2026 SVP, Supply Chain, issuer-wide	383,517	0.36%	+98,604	Aug 21, 2026	SVP, Supply Chain, issuer-wide
48	SUSQUEHANNA INTERNATIONAL GROUP, LLP 13F CIK 1446194 · Unknown · Jun 30, 2026 carried, not yet filed for the newest quarter	372,469	0.35%	-82,262	Jun 30, 2026	carried, not yet filed for the newest quarter
49	WHITE JAMES D Insider CIK 1280940 · May 21, 2026 Director, issuer-wide	364,465	0.34%	+41,970	May 21, 2026	Director, issuer-wide
50	Gentile Susan Insider CIK 1508493 · May 21, 2026 Director, issuer-wide	347,761	0.32%	+41,970	May 21, 2026	Director, issuer-wide

20 more nested rows are not shown here; Every filing lists them all.

Shares are restated onto today's split basis. Change compares each row with the same holder's previous filing in the same source; a dash means there is none to compare. Nested 13D/G, insider and fund rows are not summed, since a 13F report already holds them.

Showing 1–50 of 233 holders

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Key facts CIK 1530979 CUSIP 438333106 13F (30d) 21 filings 21 filers Visit website Investor relations