LFVN · Lifevantage Corp
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 3, 4 and 5. Form 4 must be filed within two business days of the trade.
Insider Sentiment Score
Peer-relative 0–100 rank of how aggressively insiders accumulated over the trailing 90 days. See the full ranking.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-07-01 | Neufeld Alissa |
General Counsel |
Tax↓
|
Common Stock
|
1,342 |
| 2026-07-01 | Cunningham Kristen |
Chief Sales Officer |
Tax↓
|
Common Stock
|
1,717 |
| 2026-07-01 | Aure Carl |
Chief Financial Officer |
Tax↓
|
Common Stock
|
1,361 |
| 2026-06-15 | Lewis Darwin |
Director |
Buy↑
|
Common Stock
|
705 |
| 2026-06-03 | BEINDORFF MICHAEL A |
Director |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.00 to $8.94, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000 of which the reporting person and his spouse are trustees. |
Common Stock
(I)
|
10,000 |
| 2026-04-01 | Fife Steven R |
Director, President and CEO |
Tax↓
|
Common Stock
|
8,180 |
| 2026-04-01 | Aure Carl |
Chief Financial Officer |
Tax↓
|
Common Stock
|
1,527 |
| 2026-04-01 | Cunningham Kristen |
Chief Sales Officer |
Tax↓
Filing footnotes — Common Stock (Direct)
Includes 2 total shares purchased on February 28, 2026 under the Employee Stock Purchase Plan. |
Common Stock
|
1,928 |
| 2026-04-01 | Neufeld Alissa |
General Counsel |
Tax↓
|
Common Stock
|
1,446 |
| 2026-03-16 | Lewis Darwin |
Director |
Buy↑
|
Common Stock
|
1,055 |
| 2026-03-02 | Dayton Judd |
Director, CHIEF EXECUTIVE OFFICER, 10% Owner |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.51 to $4.56, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
10,500 |
| 2026-02-27 | Dayton Judd |
Director, CHIEF EXECUTIVE OFFICER, 10% Owner |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.59 to $4.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
18,097 |
| 2026-02-26 | Dayton Judd |
Director, CHIEF EXECUTIVE OFFICER, 10% Owner |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.56 to $4.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
4,600 |
| 2026-02-09 | Lewis Darwin |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.02 to $5.255, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
Common Stock
|
3,955 |
| 2026-01-01 | Aure Carl |
Chief Financial Officer |
Tax↓
|
Common Stock
|
1,527 |
| 2026-01-01 | Neufeld Alissa |
General Counsel |
Tax↓
|
Common Stock
|
1,445 |
| 2026-01-01 | Fife Steven R |
Director, President and CEO |
Tax↓
|
Common Stock
|
9,169 |
| 2026-01-01 | Cunningham Kristen |
Chief Sales Officer |
Tax↓
|
Common Stock
|
1,926 |
| 2025-12-23 | Thompson Todd |
Chief Information Officer |
Tax↓
|
Common Stock
|
601 |
| 2025-12-15 | Lewis Darwin |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The purchases reported in this Form 4 were effected by an automatic purchase pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 10, 2025. |
Common Stock
|
805 |
| 2025-11-25 | BEINDORFF MICHAEL A |
Director |
Gift↑
Filing footnotes — Common Stock (Indirect)
The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000 of which the reporting person and his spouse are trustees. |
Common Stock
(I)
|
7,819 |
| 2025-11-25 | BEINDORFF MICHAEL A |
Director |
Gift↓
|
Common Stock
|
7,819 |
| 2025-11-19 | BEINDORFF MICHAEL A |
Director |
Sell↓
Filing footnotes — Common Stock (Indirect)
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.39 to $6.48, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000 of which the reporting person and his spouse are trustees. |
Common Stock
(I)
|
12,607 |
| 2025-11-07 | BEINDORFF MICHAEL A |
Director |
Sell↓
|
Common Stock
|
1,000 |
| 2025-11-07 | BEINDORFF MICHAEL A |
Director |
Sell↓
Filing footnotes — Common Stock (Indirect)
A portion of the shares sold in this transaction were sold by the Reporting Person to cover tax obligations in connection with the vesting of a restricted stock award. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.65 to $7.40, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The shares are held by the Michael A. Beindorff Trust U/A DTD 06/14/2000 of which the reporting person and his spouse are trustees. |
Common Stock
(I)
|
35,000 |
| 2025-11-06 | Dayton Judd |
Director, CHIEF EXECUTIVE OFFICER, 10% Owner |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-11-06 | Lewis Darwin |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-11-06 | Anbalagan Rajendran |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-11-06 | BEINDORFF MICHAEL A |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-11-06 | Greer Raymond B |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-11-06 | Latham Cynthia |
Director |
Award↑
Filing footnotes — Common Stock (Direct)
These shares were granted to the reporting person pursuant to the issuer's outside director compensation program and will vest in a single installment on November 6, 2026, subject to the reporting person's continuous service to the issuer through such date. The price reported in Column 4 is equal to the weighted average closing price of the issuer's common stock for the ten trading days ending the day before the date of the grant. |
Common Stock
|
13,531 |
| 2025-10-01 | Fife Steven R |
Director, President and CEO |
Tax↓
|
Common Stock
|
8,181 |
| 2025-10-01 | Neufeld Alissa |
General Counsel |
Tax↓
|
Common Stock
|
1,283 |
| 2025-10-01 | Cunningham Kristen |
Chief Sales Officer |
Tax↓
|
Common Stock
|
1,720 |
| 2025-10-01 | Boyster Julie |
Chief Marketing Officer |
Tax↓
|
Common Stock
|
1,835 |
| 2025-10-01 | Aure Carl |
Chief Financial Officer |
Tax↓
|
Common Stock
|
1,361 |
| 2025-09-16 | Lewis Darwin |
Director |
Buy↑
Filing footnotes — Common Stock (Direct)
The purchases reported in this Form 4 were effected by an automatic purchase pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 10, 2025. |
Common Stock
|
450 |
| 2025-09-09 | BEINDORFF MICHAEL A |
Director |
Sell↓
|
Common Stock
(I)
|
200 |
| 2025-09-09 | BEINDORFF MICHAEL A |
Director |
Sell↓
|
Common Stock
|
4,125 |
| 2025-08-31 | Aure Carl |
Chief Financial Officer |
Tax↓
|
Common Stock
|
16,610 |
| 2025-08-31 | Cunningham Kristen |
Chief Sales Officer |
Convert↑
Filing footnotes — Common Stock (Direct)
On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria. |
Common Stock
|
26,150 |
| 2025-08-31 | Cunningham Kristen |
Chief Sales Officer |
Convert↑
Filing footnotes — Common Stock (Direct)
On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria. Includes 254 total shares purchased on August 31, 2025 under the Employee Stock Purchase Plan. |
Common Stock
|
17,752 |
| 2025-08-31 | Aure Carl |
Chief Financial Officer |
Convert↓
Filing footnotes — Performance Restricted Stock Units (Direct)
PRSUs convert into common stock on a one-for-one basis. On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria. |
Performance Restricted Stock Units
|
14,792 |
| 2025-08-31 | Neufeld Alissa |
General Counsel |
Tax↓
|
Common Stock
|
15,729 |
| 2025-08-31 | Boyster Julie |
Chief Marketing Officer |
Convert↑
Filing footnotes — Common Stock (Direct)
On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria. |
Common Stock
|
18,934 |
| 2025-08-31 | Boyster Julie |
Chief Marketing Officer |
Convert↓
Filing footnotes — Performance Restricted Stock Units (Direct)
PRSUs convert into common stock on a one-for-one basis. On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria. |
Performance Restricted Stock Units
|
27,966 |
| 2025-08-31 | Neufeld Alissa |
General Counsel |
Convert↓
Filing footnotes — Performance Restricted Stock Units (Direct)
PRSUs convert into common stock on a one-for-one basis. On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria. |
Performance Restricted Stock Units
|
14,498 |
| 2025-08-31 | Fife Steven R |
Director, President and CEO |
Tax↓
|
Common Stock
|
98,177 |
| 2025-08-31 | Cunningham Kristen |
Chief Sales Officer |
Convert↓
Filing footnotes — Performance Restricted Stock Units (Direct)
PRSUs convert into common stock on a one-for-one basis. On August 24, 2023, the reporting person was granted Performance Restricted Stock Units ("PRSUs") which vest upon achievement of previously established time-based and financial performance criteria. |
Performance Restricted Stock Units
|
17,752 |
| 2025-08-31 | Fife Steven R |
Director, President and CEO |
Convert↑
Filing footnotes — Common Stock (Direct)
On August 26, 2024, the reporting person was granted PRSUs which vest upon achievement of previously established time-based and financial performance criteria. |
Common Stock
|
108,960 |