VOOG · VANGUARD S&P 500 GROWTH INDEX FUND · Holdings ETF
Institutional ownership from SEC Form 13F filings. Investment managers with more than $100 million in U.S. equities must disclose their positions every quarter, within 45 days of quarter-end, so the holdings shown can lag the market by up to a quarter.
Institutional Ownership Trend
Holder Concentration
Across 156 13F filers · Δ vs Jun 30, 2026Who Holds VOOG
Last 8 quarters through Sep 30, 2026 (filing window open)Each kind of 13F filer's share of the common shares 13F filers report. Holder type comes from regulatory records, never the filer's name; style, turnover and horizon are measured from each filer's own 13F book. The quarter selector does not change this card.
Jun 30, 2026, the newest closed quarter: 757 filers, like-for-like change +2.2%; actively managed books +2.4%; index-like books +0.6%.
| Holder type | Share | Filers | Change |
|---|---|---|---|
| Registered adviser | 36.6% | 530 | -0.3% |
| Exempt adviser | 0.0% | 1 | new |
| Adviser | 3.1% | 9 | +0.3% |
| Bank | 33.2% | 28 | +6.1% |
| Broker-dealer | 4.4% | 1 | -4.2% |
| Non-US | 0.3% | 3 | -33.1% |
| Holding company | 10.4% | 6 | +3.8% |
| Insurer | 0.0% | 0 | -100.0% |
| Unknown | 12.0% | 179 | +5.4% |
| Style | Share | Filers | Change |
|---|---|---|---|
| Index-like | 7.4% | 9 | +0.6% |
| Systematic-like | 0.3% | 7 | -85.5% |
| Concentrated | 15.5% | 306 | +5.2% |
| Diversified active | 76.7% | 435 | +4.2% |
| Unknown | 0.0% | 0 | -100.0% |
| Not measured | 0.0% | 0 | — |
| Turnover | Share | Filers | Change |
|---|---|---|---|
| Low turnover | 88.2% | 571 | +5.2% |
| Medium turnover | 9.2% | 104 | -6.7% |
| High turnover | 0.5% | 14 | -76.0% |
| Unknown | 2.1% | 68 | +5.3% |
| Not measured | 0.0% | 0 | — |
| Holding horizon | Share | Filers | Change |
|---|---|---|---|
| Short horizon | 1.9% | 62 | +0.7% |
| Medium horizon | 10.4% | 171 | +1.4% |
| Long horizon | 87.3% | 509 | +4.5% |
| Unknown | 0.4% | 15 | -80.4% |
| Not measured | 0.0% | 0 | — |
| 13F book size | Share | Filers | Change |
|---|---|---|---|
| Under $1B | 10.8% | 340 | -0.8% |
| $1B to $10B | 16.5% | 289 | +9.7% |
| $10B to $100B | 18.2% | 91 | +1.2% |
| $100B or more | 54.5% | 37 | +1.1% |
| Not measured | 0.0% | 0 | — |
| Client base | Share | Filers | Change |
|---|---|---|---|
| Individuals and high net worth | 34.6% | 498 | +4.9% |
| Pooled investment vehicles | 0.1% | 4 | -94.0% |
| Registered funds and BDCs | 0.0% | 2 | -1.8% |
| Pension and profit sharing plans | 0.2% | 4 | +10.7% |
| Insurance companies | 0.3% | 1 | -5.4% |
| Charitable organizations | 0.0% | 2 | -3.4% |
| Banks and thrifts | 0.0% | 1 | -18.2% |
| Other investment advisers | 0.3% | 5 | +4.5% |
| Other | 0.1% | 1 | -26.8% |
| Diversified | 0.9% | 10 | +10.8% |
| Corporations | 0.0% | 0 | — |
| Governments and sovereign funds | 0.0% | 0 | — |
| Unknown | 63.5% | 229 | +3.8% |
| Private funds | Share | Filers | Change |
|---|---|---|---|
| Hedge funds | 1.8% | 23 | -47.5% |
| Private equity funds | 1.5% | 25 | -23.6% |
| Venture capital funds | 0.0% | 2 | +656.6% |
| Real estate funds | 0.4% | 12 | +34.8% |
| Securitized asset funds | 0.0% | 2 | -74.9% |
| Other private funds | 4.0% | 20 | -3.0% |
| Mixed private funds | 0.1% | 5 | +68.7% |
| Private funds, type not stated | 0.0% | 5 | +19.8% |
| No private funds | 28.7% | 435 | +7.6% |
| Unknown | 63.5% | 228 | +3.8% |
| Location | Share | Filers | Change |
|---|---|---|---|
| United States | 94.0% | 740 | +2.7% |
| Outside the US | 6.0% | 17 | -4.1% |
The Sep 30, 2026 filing window is still open, so its bar shows only the filers that have filed so far.
How the mix is measured
Shares are 13F common shares restated to today's split basis; options and principal amounts are left out. The change compares only filers with a 13F in both quarters and keeps each filer in its bucket of the later quarter on both sides; a filer that continues under a new CIK is compared through its successor. Holder type comes from each filer's current regulatory profile; client base and private funds come from the Form ADV roster current at each quarter end (rosters from December 2019, so an earlier quarter reads Unknown). Style, turnover, horizon and book size are measured from each filer's 13F book in the newest measured quarter, and Not measured means none was. Actively managed books are those measured systematic-like, concentrated or diversified active.
Excluded 9 holders with no observed 2026-03-31 13F and 11 holders with no observed 2026-06-30 13F. Compared across CIK changes: 4 filers continue as Evelyn Partners Group Ltd.
Conviction and Crowding
757 13F filers, quarter ended Jun 30, 2026Measured across every 13F filer's common-share book once the quarter's filing window closed. Crowding counts filers with high turnover or that advise private funds on Form ADV.
Managers in the top fifth by current three-year FundScore alpha were net buyers of $0 (0 buying, 0 selling).
Estimated Holder Cost Basis
Quarter ended Jun 30, 2026, on that quarter's share basisEstimated, never filed: each 13F buy is costed at its quarter's average traded price and each sale keeps the average cost, so this is what holders paid on average if they traded evenly through each quarter.
Estimated cost covers 4.21% of the 13F shares; positions already held when a filer's 13F history starts, or bought in a quarter without a trusted average price, have no estimate.
Fund Ownership of VOOG by Fund Type
Registered funds' Form N-PORT reports for the quarter ended Jun 30, 2026Index funds and index ETFs hold 0 shares.
| Fund type | Shares |
|---|---|
| Index funds | 0 |
| Index ETFs | 0 |
| Active ETFs | 0 |
| Active funds | 69,000 |
| Unclassified | 0 |
| All registered funds | 69,000 |
How fund types are measured
Each fund series counts once, with its latest Form N-PORT report dated inside the quarter; only long share positions count, restated to today's split basis. The fund type is the series' latest Form N-CEN answer on or before the quarter end (the index-fund box and the exchange-traded flag), never its name. Unclassified funds have no usable N-CEN; unit investment trusts are among them, so index ownership is a floor. Funds sit inside their advisers' 13F reports, so these shares overlap the 13F figures and are never added to them.
Quarterly Activity
New and Sold Out count only filers that reported a 13F for both quarters: a first-time filer's book is not a buy, and a fund that has not filed, or withheld its positions under confidential treatment, has not sold.
Top Buyers
vs Jun 30, 2026| Institution | Added | Now Holds | Open |
|---|---|---|---|
| Small SMI Advisory Services, LLC | +751,024 | 756,331 | |
| Small ENCOMPASS WEALTH ADVISORS, LLC | +84,307 | 160,052 | |
| Small EHRLICH FINANCIAL GROUP | +29,284 | 134,833 | |
| Small Wheelhouse Advisory Group LLC | +22,648 | 406,145 | |
| Small Graves Light Lenhart Wealth, Inc. | +22,568 | 281,381 |
Top Sellers
vs Jun 30, 2026| Institution | Sold | Now Holds | Open |
|---|---|---|---|
| Large Concurrent Investment Advisors, LLC | −165,272 | 37,560 | |
| Mid Apella Capital, LLC | −134,576 | 311,211 | |
| Mid Diversify Advisory Services, LLC | −42,518 | 4,641 | |
| Mid DIVERSIFY WEALTH MANAGEMENT, LLC | −42,518 | 4,641 | |
| Small Midwest Financial Network, LLC | −12,207 | 9,247 |
Top New Positions
vs Jun 30, 2026| Institution | Acquired | Value (USD) | Open |
|---|---|---|---|
| Small Perennial Advisors, LLC | 16,137 | $1,379,390 | |
| Small Wagner Wealth Management, Corp | 8,364 | $714,954 | |
| Small Activest Wealth Management | 5,388 | $460,566 | |
| Small Lauer Wealth, LLC | 3,500 | $299,180 | |
| Mid ARS Wealth Advisors Group, LLC | 2,428 | $207,545 |
Top Sold-Out Positions
vs Jun 30, 2026| Institution | Previously Held | Last Value (USD) | Open |
|---|---|---|---|
| Small SWEENEY & MICHEL, LLC | 5,146 | $425,162 | |
| Small WORLD EQUITY GROUP, INC. | 3,803 | $314,203 | |
| Mid Oak Grove Capital LLC | 2,891 | $238,854 | |
| Small Cornerstone Planning Group LLC | 1,440 | $118,972 | |
| Mid Arlington Trust Co LLC | 612 | $50,563 |
| Holder | Value (USD) | % of 13F | Shares | Type | Filed | Open |
|---|---|---|---|---|---|---|
| Small SMI Advisory Services, LLC Registered adviser VOOG | $64,651,172 | 14.79% | 756,331 | Shares | 2026-10-13 | |
| Mid PETREDIS INVESTMENT ADVISORS LLC Registered adviser VOOG | $48,556,999 | 11.11% | 568,051 | Shares | 2026-10-20 | |
| Small Wheelhouse Advisory Group LLC VOOG | $34,717,274 | 7.94% | 406,145 | Shares | 2026-10-20 | |
| Mid Connecticut Wealth Management, LLC Registered adviser VOOG | $31,133,867 | 7.12% | 364,224 | Shares | 2026-10-13 | |
| Mid Apella Capital, LLC VOOG | $26,602,316 | 6.09% | 311,211 | Shares | 2026-10-08 | |
| Small Graves Light Lenhart Wealth, Inc. Registered adviser VOOG | $24,052,447 | 5.50% | 281,381 | Shares | 2026-10-09 | |
| Mid Atria Investments, Inc Registered adviser VOOG | $18,674,644 | 4.27% | 218,468 | Shares | 2026-10-15 | |
| Large WEALTH ENHANCEMENT ADVISORY SERVICES, LLC VOOG | $16,316,678 | 3.73% | 190,883 | Shares | 2026-10-13 | |
| Mid Relyea Zuckerberg Hanson LLC Registered adviser VOOG | $14,787,612 | 3.38% | 172,995 | Shares | 2026-10-20 | |
| Small ENCOMPASS WEALTH ADVISORS, LLC Registered adviser VOOG | $13,681,244 | 3.13% | 160,052 | Shares | 2026-10-15 | |
| Small EHRLICH FINANCIAL GROUP VOOG | $11,525,524 | 2.64% | 134,833 | Shares | 2026-10-20 | |
| Mid Cooper Financial Group Registered adviser VOOG | $9,992,184 | 2.29% | 116,895 | Shares | 2026-10-07 | |
| Mid INDEPENDENT FINANCIAL GROUP, LLC Registered adviser VOOG | $7,643,023 | 1.75% | 89,413 | Shares | 2026-10-13 | |
| Small IAMS WEALTH MANAGEMENT, LLC Registered adviser VOOG | $6,468,869 | 1.48% | 75,677 | Shares | 2026-10-15 | |
| Small ABSOLUTE CAPITAL MANAGEMENT, LLC Registered adviser VOOG | $6,359,541 | 1.46% | 74,398 | Shares | 2026-10-16 | |
| Small Junk Investment Group, LLC Registered adviser VOOG | $5,924,533 | 1.36% | 69,309 | Shares | 2026-10-19 | |
| Mid CoreCap Advisors, LLC Registered adviser VOOG | $3,496,388 | 0.80% | 40,903 | Shares | 2026-10-08 | |
| Large Concurrent Investment Advisors, LLC Registered adviser VOOG | $3,210,628 | 0.73% | 37,560 | Shares | 2026-10-16 | |
| Mid TOMPKINS FINANCIAL CORP Bank VOOG | $3,200,029 | 0.73% | 37,436 | Shares | 2026-10-05 | |
| Small Sherman Wealth Management LLC VOOG | $3,187,805 | 0.73% | 37,293 | Shares | 2026-10-16 | |
| Small Ayalon Insurance Comp Ltd. VOOG | $2,995,988 | 0.69% | 35,049 | Shares | 2026-10-08 | |
| Large Farther Finance Advisors, LLC Registered adviser VOOG | $2,872,726 | 0.66% | 33,607 | Shares | 2026-10-08 | |
| Mid 1900 WEALTH MANAGEMENT LLC Registered adviser VOOG | $2,724,504 | 0.62% | 31,873 | Shares | 2026-10-13 | |
| Mid Retirement Planning Group, LLC Registered adviser VOOG | $2,347,964 | 0.54% | 27,468 | Shares | 2026-10-19 | |
| Small Essex Bank VOOG | $2,307,617 | 0.53% | 26,996 | Shares | 2026-10-16 | |
| Small GEN Financial Management, INC. VOOG | $2,241,285 | 0.51% | 26,220 | Shares | 2026-10-13 | |
| Mid PINNACLE ASSOCIATES LTD Registered adviser VOOG | $2,074,599 | 0.47% | 24,270 | Shares | 2026-10-20 | |
| Small N10 WEALTH, LLC Registered adviser VOOG | $2,005,189 | 0.46% | 23,458 | Shares | 2026-10-14 | |
| Small ENTREWEALTH, LLC Registered adviser VOOG | $1,857,651 | 0.43% | 21,732 | Shares | 2026-10-14 | |
| Mid IFP Advisors, Inc Registered adviser VOOG | $1,834,828 | 0.42% | 21,465 | Shares | 2026-10-16 | |
| Mid KWB Wealth Registered adviser VOOG | $1,770,974 | 0.41% | 20,718 | Shares | 2026-10-16 | |
| Mid PRIVATE TRUST CO NA VOOG | $1,658,824 | 0.38% | 19,406 | Shares | 2026-10-20 | |
| Mid CLIFTONLARSONALLEN WEALTH ADVISORS, LLC Registered adviser VOOG | $1,656,089 | 0.38% | 19,374 | Shares | 2026-10-14 | |
| Micro Kroeger Financial Partners Registered adviser VOOG | $1,594,458 | 0.36% | 18,653 | Shares | 2026-10-19 | |
| Small Compass Financial Group, INC/SD Registered adviser VOOG | $1,579,157 | 0.36% | 18,474 | Shares | 2026-10-13 | |
| Mid PFG Advisors Registered adviser VOOG | $1,546,589 | 0.35% | 18,093 | Shares | 2026-10-16 | |
| Mid SAX WEALTH ADVISORS, LLC Registered adviser VOOG | $1,452,647 | 0.33% | 16,994 | Shares | 2026-10-13 | |
| Small Perennial Advisors, LLC Registered adviser VOOG | $1,379,390 | 0.32% | 16,137 | Shares | 2026-10-13 | |
| Small Hiley Hunt Wealth Management Registered adviser VOOG | $1,316,050 | 0.30% | 15,396 | Shares | 2026-10-08 | |
| Mid MISSION WEALTH MANAGEMENT, LP Registered adviser VOOG | $1,245,871 | 0.29% | 14,575 | Shares | 2026-10-15 | |
| Small CHERRYDALE WEALTH MANAGEMENT, LLC Registered adviser VOOG | $1,229,629 | 0.28% | 14,385 | Shares | 2026-10-20 | |
| Small CWS Financial Advisors, LLC Registered adviser VOOG | $1,223,047 | 0.28% | 14,308 | Shares | 2026-10-16 | |
| Mid FERGUSON WELLMAN CAPITAL MANAGEMENT, INC Registered adviser VOOG | $1,113,120 | 0.25% | 13,022 | Shares | 2026-10-05 | |
| Small Saxony Capital Management, LLC Registered adviser VOOG | $1,037,983 | 0.24% | 12,143 | Shares | 2026-10-15 | |
| Small PCA Investment Advisory Services Inc. VOOG | $1,021,827 | 0.23% | 11,954 | Shares | 2026-10-13 | |
| Small Bluesphere Advisors LLC Registered adviser VOOG | $961,137 | 0.22% | 11,244 | Shares | 2026-10-19 | |
| Small Hobart Private Capital, LLC Registered adviser VOOG | $880,614 | 0.20% | 10,302 | Shares | 2026-10-19 | |
| Mid CapWealth Advisors, LLC Registered adviser VOOG | $852,919 | 0.20% | 9,978 | Shares | 2026-10-05 | |
| Large TD Waterhouse Canada Inc. VOOG | $821,975 | 0.19% | 9,616 | Shares | 2026-10-16 | |
| Small Ignite Planners, LLC Registered adviser VOOG | $816,419 | 0.19% | 9,551 | Shares | 2026-10-14 | |
| Small Maia Wealth LLC VOOG | $808,640 | 0.19% | 9,460 | Shares | 2026-10-19 | |
| Small Midwest Financial Network, LLC Registered adviser VOOG | $790,433 | 0.18% | 9,247 | Shares | 2026-10-13 | |
| Small Sterling Investment Counsel, LLC Registered adviser VOOG | $787,954 | 0.18% | 9,218 | Shares | 2026-10-19 | |
| Small Prairiewood Capital, LLC Registered adviser VOOG | $761,113 | 0.17% | 8,904 | Shares | 2026-10-16 | |
| Mid Turtle Creek Wealth Advisors, LLC Registered adviser VOOG | $742,137 | 0.17% | 8,682 | Shares | 2026-10-15 | |
| Large MATHER GROUP, LLC. Registered adviser VOOG | $740,684 | 0.17% | 8,665 | Shares | 2026-10-14 | |
| Small Wagner Wealth Management, Corp VOOG | $714,954 | 0.16% | 8,364 | Shares | 2026-10-20 | |
| Small Southland Equity Partners LLC VOOG | $704,184 | 0.16% | 8,238 | Shares | 2026-10-14 | |
| Small Guidance Point Advisors, LLC Registered adviser VOOG | $670,761 | 0.15% | 7,847 | Shares | 2026-10-15 | |
| Small Rodgers & Associates, LTD Registered adviser VOOG | $670,077 | 0.15% | 7,839 | Shares | 2026-10-20 | |
| Mid Forvis Mazars Wealth Advisors, LLC Registered adviser VOOG | $664,179 | 0.15% | 7,770 | Shares | 2026-10-13 | |
| Mid Gemmer Asset Management LLC Registered adviser VOOG | $636,142 | 0.15% | 7,442 | Shares | 2026-10-16 | |
| Micro Shelter Rock Management, LLC Registered adviser VOOG | $634,261 | 0.15% | 7,420 | Shares | 2026-10-09 | |
| Small Bank of New Hampshire VOOG | $626,226 | 0.14% | 7,326 | Shares | 2026-10-06 | |
| Small IFG Advisors, LLC Registered adviser VOOG | $613,062 | 0.14% | 7,172 | Shares | 2026-10-15 | |
| Micro DB Fitzpatrick & Co, Inc VOOG | $582,460 | 0.13% | 6,814 | Shares | 2026-10-19 | |
| Small Ring Mountain Capital, LLC VOOG | $576,477 | 0.13% | 6,744 | Shares | 2026-10-13 | |
| Mid Fragasso Financial Advisors Inc Registered adviser VOOG | $553,397 | 0.13% | 6,474 | Shares | 2026-10-13 | |
| Mid OLD NATIONAL BANCORP /IN/ Bank VOOG | $538,011 | 0.12% | 6,294 | Shares | 2026-10-20 | |
| Small Walker Asset Management, LLC VOOG | $536,985 | 0.12% | 6,282 | Shares | 2026-10-13 | |
| Small ELCO Management Co., LLC Registered adviser VOOG | $513,221 | 0.12% | 6,004 | Shares | 2026-10-14 | |
| Mid SAPIENT CAPITAL LLC Adviser VOOG | $500,058 | 0.11% | 5,850 | Shares | 2026-10-08 | |
| Small FLAGSTAR ADVISORS INC Registered adviser VOOG | $497,151 | 0.11% | 5,816 | Shares | 2026-10-15 | |
| Small Terra Nova Asset Management LLC Registered adviser VOOG | $490,655 | 0.11% | 5,740 | Shares | 2026-10-13 | |
| Small Net Worth Advisory Group Registered adviser VOOG | $487,492 | 0.11% | 5,703 | Shares | 2026-10-20 | |
| Small FOUNDERS GROVE WEALTH PARTNERS, LLC VOOG | $487,236 | 0.11% | 5,700 | Shares | 2026-10-16 | |
| Small Bison Wealth, LLC Registered adviser VOOG | $481,252 | 0.11% | 5,630 | Shares | 2026-10-13 | |
| Small CANANDAIGUA NATIONAL BANK & TRUST CO VOOG | $479,029 | 0.11% | 5,604 | Shares | 2026-10-07 | |
| Small Cape Investment Advisory, Inc. Registered adviser VOOG | $477,576 | 0.11% | 5,587 | Shares | 2026-10-13 | |
| Small Activest Wealth Management Registered adviser VOOG | $460,566 | 0.11% | 5,388 | Shares | 2026-10-15 | |
| Small Innovative Wealth Building LLC VOOG | $452,103 | 0.10% | 5,289 | Shares | 2026-10-14 | |
| Small Apeiron RIA LLC Registered adviser VOOG | $430,990 | 0.10% | 5,042 | Shares | 2026-10-08 | |
| Small Roberts Wealth Advisors, LLC Registered adviser VOOG | $428,682 | 0.10% | 5,015 | Shares | 2026-10-14 | |
| Mid Carnegie Investment Counsel Registered adviser VOOG | $420,305 | 0.10% | 4,917 | Shares | 2026-10-20 | |
| Small New Perspectives, Inc Registered adviser VOOG | $404,662 | 0.09% | 4,734 | Shares | 2026-10-14 | |
| Mid Diversify Advisory Services, LLC Registered adviser VOOG | $396,712 | 0.09% | 4,641 | Shares | 2026-10-20 | |
| Mid DIVERSIFY WEALTH MANAGEMENT, LLC Registered adviser VOOG | $396,712 | 0.09% | 4,641 | Shares | 2026-10-20 | |
| Small WealthBridge Capital Management, LLC Registered adviser VOOG | $390,558 | 0.09% | 4,569 | Shares | 2026-10-16 | |
| Mid Focus Financial Network, Inc. VOOG | $383,805 | 0.09% | 4,490 | Shares | 2026-10-14 | |
| Small Revisor Wealth Management LLC VOOG | $378,676 | 0.09% | 4,430 | Shares | 2026-10-20 | |
| Mid AdvisorNet Financial, Inc Registered adviser VOOG | $368,418 | 0.08% | 4,310 | Shares | 2026-10-15 | |
| Small New England Private Wealth Advisors LLC Registered adviser VOOG | $367,478 | 0.08% | 4,299 | Shares | 2026-10-19 | |
| Small Pacific Center for Financial Services Registered adviser VOOG | $363,119 | 0.08% | 4,248 | Shares | 2026-10-15 | |
| Small Five Pine Wealth Management VOOG | $352,690 | 0.08% | 4,126 | Shares | 2026-10-20 | |
| Mid First Heartland Consultants, Inc. Registered adviser VOOG | $344,227 | 0.08% | 4,027 | Shares | 2026-10-08 | |
| Small Pacific Asset Management, LLC Registered adviser VOOG | $343,116 | 0.08% | 4,014 | Shares | 2026-10-15 | |
| Small Foundation Wealth Management, LLC\PA VOOG | $333,799 | 0.08% | 3,905 | Shares | 2026-10-14 | |
| Mid SteelPeak Wealth, LLC Registered adviser VOOG | $330,294 | 0.08% | 3,864 | Shares | 2026-10-16 | |
| Small TLWM Registered adviser VOOG | $328,328 | 0.08% | 3,841 | Shares | 2026-10-09 | |
| Small MARKET STREET WEALTH MANAGEMENT ADVISORS LLC Registered adviser VOOG | $327,046 | 0.07% | 3,826 | Shares | 2026-10-09 |
Showing the top 100 of 156 holders. Create a free account to see every holder, past quarters, search, filters and CSV export.