LifePro Asset Management

CIK

1838533

Location

San Diego, CA

Portfolio Value

Small $165,290,625

Diversification

Diversified

Filing Date

Global Rank

#5,875 / 7,447 ▲ 250 · as of Sep 2024

Top Industry

REIT - Mortgage 15.8%

Period ended 2 years ago

Filed Oct 9, 2024 · 2y

18 quarters · since Jun 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Sep 30, 2024, never from the firm's own description.

Style

Diversified active

Top 10 weight 41.1%, 28.5 effective positions, active share 76.2% against every 13F filer's combined book; it meets none of the index-like, systematic-like or concentrated tests

Turnover

High turnover

112.9% over the last four quarters (100%+)

Horizon

Medium horizon

Value-weighted holding period 4.7 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 76.2%; sector active share 44.1% against the combined 13F book's sector weights.

Over time 18 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

145 tracked positions · as of Sep 30, 2024 · Δ vs Jun 30, 2024

Top Position

14.3%

+0.2 pts

Top 5

29.0%

−2.7 pts

Top 10

41.1%

−3.6 pts

HHI

350

Diversified−33

Portfolio Trend

18 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2024

Sector	% Portfolio	Value	Positions
Unclassified	43.1%	$71,277,421	63
Financial Services	18.7%	$30,860,123	25
Technology	16.0%	$26,364,113	19
Real Estate	9.4%	$15,560,118	6
Communication Services	3.5%	$5,809,682	7
Healthcare	2.7%	$4,455,588	9
Consumer Defensive	2.4%	$3,936,113	6
Consumer Cyclical	1.8%	$2,971,699	3
Industrials	1.2%	$1,949,665	4
Energy	0.8%	$1,345,522	2
Basic Materials	0.5%	$760,581	1

Last Quarter's Activity

Export CSV

Sep 30, 2024 vs Jun 30, 2024

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
TWOD	Two Harbors Investment Corp.	+47,689	201,792	$4,974,172
ARR	Armour Residential REIT, Inc.	+36,439	141,426	$2,885,090
DFSU	Dimensional US Sustainability Core 1 ETF	+34,083	86,807	$3,227,484
XCCC	BondBloxx CCC Rated USD High Yield Corporate Bond ETF	+29,359	88,738	$3,532,837
BKLN	Invesco Ltd.	+21,904	366,488	$7,699,912
AGNC	AGNC Investment Corp.	+20,367	398,383	$4,167,086
DFSD	Dimensional Short-Duration Fixed Income ETF	+14,573	80,175	$3,827,554
DFCF	Dimensional Core Fixed Income ETF	+11,352	82,923	$3,581,444
DFGX	Dimensional International Core Fixed Income ETF	+9,423	58,833	$3,183,453
MSFT	Microsoft Corp	+8,819	10,269	$4,418,750
KHYB	Krane Shares Trust	+8,779	100,535	$2,521,819
PGHY	Invesco Global ex-US High Yield Corporate Bond ETF	+7,803	166,800	$3,374,364
ZECP	Zacks Earnings Consistent Portfolio ETF	+7,451	57,936	$1,786,630
NLY	Annaly Capital Management Inc	+7,322	139,479	$2,799,343
DFSI	Dimensional International Sustainability Core 1 ETF	+7,063	18,382	$656,880
LONZ		+5,630	91,042	$4,655,887
AAAU	Goldman Sachs Physical Gold ETF	+4,495	15,326	$398,935
DGCB	Dimensional Global Credit ETF	+4,340	40,611	$2,227,107
SMIZ	Zacks Small/Mid Cap ETF	+3,581	21,835	$722,694
AMZN	Amazon Com Inc	+2,765	6,484	$1,208,163
DFSE	Dimensional Emerging Markets Sustainability Core 1 ETF	+2,640	9,632	$341,165
SRLN	State Street(R) Blackstone Senior Loan ETF	+1,587	37,140	$1,550,966
SHY	iShares 1-3 Year Treasury Bond ETF	+1,465	6,135	$510,125
SPIB	State Street(R) SPDR(R) Portfolio Intermediate Term Corporate Bond ETF	+1,219	9,385	$316,368
HD	Home Depot, Inc.	+1,109	2,248	$910,889
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
ENPH	Enphase Energy, Inc.	−20,139	13,158	$1,487,117
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	−15,607	75,640	$2,043,036
DFAC	Dimensional U.S. Core Equity 2 ETF	−8,429	94,276	$3,232,724
—		−7,190	25,624	$2,352,539
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	−4,002	5,218	$414,413
MO	Altria Group, Inc.	−3,404	45,118	$2,302,822
XOM	ExxonMobil Holdings Corp	−3,389	9,747	$1,142,543
MUB	iShares National Muni Bond ETF	−2,251	10,125	$1,099,878
IR	Ingersoll Rand Inc.	−2,162	4,971	$487,953
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	−2,075	16,884	$1,355,785
TLT	iShares 20+ Year Treasury Bond ETF	−1,527	7,472	$733,003
JPM	Jpmorgan Chase & Co	−1,488	4,799	$1,011,917
XLE	State Street(R) Energy Select Sector SPDR(R) ETF	−1,323	9,937	$872,468
PFF	iShares Preferred and Income Securities ETF	−1,203	13,217	$439,200
BAC	Bank Of America Corp	−1,128	31,910	$1,266,188
JNJ	Johnson & Johnson	−1,126	2,451	$397,209
CFG	Citizens Financial Group Inc	−829	19,280	$791,829
IJR	iShares Core S&P Small-Cap ETF	−706	2,027	$237,077
AGG	iShares Core U.S. Aggregate Bond ETF	−678	11,143	$1,128,451
PG	PROCTER & GAMBLE Co	−673	1,557	$269,672
VTV	VANGUARD VALUE INDEX FUND	−628	9,148	$1,596,966
NVDA	Nvidia Corp	−534	5,710	$693,422
—		−494	18,877	$1,015,016
DGRO	iShares Core Dividend Growth ETF	−439	4,803	$301,100
WMT	Walmart Inc.	−416	3,001	$242,330
No positions match the current search.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
IBIT	iShares Bitcoin Trust ETF	93,589	$3,381,370
SHOP	Shopify Inc.	38,316	$3,070,644
ETH	Grayscale Ethereum Staking Mini ETF	1,184,965	$2,891,314
COIN	Coinbase Global, Inc.	13,995	$2,493,489
SOFI	SoFi Technologies, Inc.	311,749	$2,450,347
RDDT	Reddit, Inc.	36,234	$2,388,545
MU	Micron Technology Inc	22,499	$2,333,371
MARA	MARA Holdings, Inc.	138,700	$2,249,714
U	Unity Software Inc.	96,088	$2,173,510
AFRM	Affirm Holdings, Inc.	50,904	$2,077,901
CORZ	Core Scientific, Inc.	170,278	$2,019,497
UPST	Upstart Holdings, Inc.	50,179	$2,007,661
PYPL	PayPal Holdings, Inc.	23,029	$1,796,952
FSLR	First Solar, Inc.	7,143	$1,781,749
RBLX	Roblox Corp	38,773	$1,716,092
SMCI	Super Micro Computer, Inc.	4,108	$1,710,571
HOOD	Robinhood Markets, Inc.	71,602	$1,676,918
UBER	Uber Technologies, Inc	13,546	$1,018,117
SBUX	Starbucks Corp	8,746	$852,647
PFE	Pfizer Inc	29,291	$847,681
CAT	Caterpillar Inc	1,978	$773,635
CSCO	Cisco Systems, Inc.	10,119	$538,533
VV	VANGUARD LARGE-CAP INDEX FUND	1,761	$463,653
VEA	Vanguard FTSE Developed Markets ETF	6,735	$355,675
GOOG	Alphabet Inc.	2,114	$353,439
No positions match the current search.

Sold Out

Positions the filer fully exited

25 positions

Ticker	Company	Shares	Value
BABA	Alibaba Group Holding Ltd	81,436	$5,863,392
BILI	Bilibili Inc.	236,525	$3,651,946
BEKE	KE Holdings Inc.	256,842	$3,634,314
PTON	Peloton Interactive, Inc.	1,021,420	$3,452,399
JD	JD.com, Inc.	128,242	$3,313,773
CPNG	Coupang, Inc.	153,016	$3,205,685
GRAB	Grab Holdings Ltd	814,775	$2,892,451
TSLA	Tesla, Inc.	14,598	$2,888,652
CVX	Chevron Corp	9,061	$1,417,321
PDD	PDD Holdings Inc.	6,800	$904,060
CNQ	CANADIAN NATURAL RESOURCES Ltd	21,739	$773,908
ARM	Arm Holdings PLC	3,100	$507,222
BIV	Vanguard Bond Index Funds	5,507	$412,419
BIDU	Baidu, Inc.	4,322	$373,766
NXT	Nextpower Inc.	7,908	$370,727
IBHJ	iShares iBonds 2030 Term High Yield and Income ETF	13,656	$353,089
QCOM	Qualcomm Inc	1,720	$342,589
AMAT	Applied Materials Inc	1,426	$336,521
C	Citigroup Inc	5,054	$320,726
JEPI	JPMorgan Equity Premium Income ETF	5,487	$311,003
HSY	Hershey Co	1,501	$275,928
INTC	Intel Corp	8,804	$272,659
VRTX	Vertex Pharmaceuticals Inc	540	$253,108
MDT	Medtronic plc	2,980	$234,555
XLK	State Street(R) Technology Select Sector SPDR(R) ETF	1,011	$228,718
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

145 tracked positions · $165,290,625 total · filing declares 151 positions · $163,354,672 · as of Sep 30, 2024

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology

Showing 1–50 of 145 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
BKLN	Invesco Ltd. Financial Services	Added	366,488	+21,904	$7,699,912	+6.2%	8	$20.95	4.66%
TWOD	Two Harbors Investment Corp. Real Estate	Added	201,792	+47,689	$4,974,172	+34.0%	2	unpriced	3.01%
LONZ		Added	91,042	+5,630	$4,655,887	+6.6%	8	$49.78	2.82%
MSFT	Microsoft Corp Technology	Added	10,269	+8,819	$4,418,750	+581.8%	6	$413.52	2.67%
AGNC	AGNC Investment Corp. Real Estate	Added	398,383	+20,367	$4,167,086	+15.6%	4	$9.17	2.52%
DFSD	Dimensional Short-Duration Fixed Income ETF	Added	80,175	+14,573	$3,827,554	+24.1%	3	$47.07	2.32%
DFCF	Dimensional Core Fixed Income ETF	Added	82,923	+11,352	$3,581,444	+20.5%	3	$42.00	2.17%
XCCC	BondBloxx CCC Rated USD High Yield Corporate Bond ETF	Added	88,738	+29,359	$3,532,837	+59.1%	2	$37.91	2.14%
IBIT	iShares Bitcoin Trust ETF	NEW	93,589	NEW	$3,381,370	NEW	1	$34.72	2.05%
PGHY	Invesco Global ex-US High Yield Corporate Bond ETF	Added	166,800	+7,803	$3,374,364	+8.8%	8	unpriced	2.04%
DFAC	Dimensional U.S. Core Equity 2 ETF	Reduced	94,276	-8,429	$3,232,724	−2.4%	5	$27.52	1.96%
DFSU	Dimensional US Sustainability Core 1 ETF	Added	86,807	+34,083	$3,227,484	+75.6%	5	$33.50	1.95%
DFGX	Dimensional International Core Fixed Income ETF	Added	58,833	+9,423	$3,183,453	+22.7%	3	$52.67	1.93%
SHOP	Shopify Inc. Technology	NEW	38,316	NEW	$3,070,644	NEW	1	$69.07	1.86%
ETH	Grayscale Ethereum Staking Mini ETF	NEW	1,184,965	NEW	$2,891,314	NEW	1	$2.50	1.75%
ARR	Armour Residential REIT, Inc. Real Estate	Added	141,426	+36,439	$2,885,090	+41.8%	2	$19.38	1.75%
NLY	Annaly Capital Management Inc Real Estate	Added	139,479	+7,322	$2,799,343	+11.1%	4	$18.16	1.69%
KHYB	Krane Shares Trust	Added	100,535	+8,779	$2,521,819	+11.2%	2	unpriced	1.53%
COIN	Coinbase Global, Inc. Financial Services	NEW	13,995	NEW	$2,493,489	NEW	1	$200.30	1.51%
SOFI	SoFi Technologies, Inc. Financial Services	NEW	311,749	NEW	$2,450,347	NEW	1	$7.27	1.48%
RDDT	Reddit, Inc. Communication Services	NEW	36,234	NEW	$2,388,545	NEW	1	$61.82	1.45%
		Reduced	25,624	-7,190	$2,352,539	−21.9%	8	$91.60	1.42%
MU	Micron Technology Inc Technology	NEW	22,499	NEW	$2,333,371	NEW	1	$104.58	1.41%
MO	Altria Group, Inc. Consumer Defensive	Reduced	45,118	-3,404	$2,302,822	+4.2%	2	$44.37	1.39%
MARA	MARA Holdings, Inc. Financial Services	NEW	138,700	NEW	$2,249,714	NEW	1	$18.12	1.36%
DGCB	Dimensional Global Credit ETF	Added	40,611	+4,340	$2,227,107	+16.6%	3	$52.83	1.35%
U	Unity Software Inc. Technology	NEW	96,088	NEW	$2,173,510	NEW	1	$17.27	1.31%
AFRM	Affirm Holdings, Inc. Financial Services	NEW	50,904	NEW	$2,077,901	NEW	1	$33.18	1.26%
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	Reduced	75,640	-15,607	$2,043,036	−11.9%	5	$23.34	1.24%
CORZ	Core Scientific, Inc. Technology	NEW	170,278	NEW	$2,019,497	NEW	1	$10.36	1.22%
UPST	Upstart Holdings, Inc. Financial Services	NEW	50,179	NEW	$2,007,661	NEW	1	$33.26	1.21%
AAPL	Apple Inc. Technology	Added	8,313	+752	$1,936,929	+21.6%	17	unpriced	1.17%
PYPL	PayPal Holdings, Inc. Financial Services	NEW	23,029	NEW	$1,796,952	NEW	1	$66.89	1.09%
ZECP	Zacks Earnings Consistent Portfolio ETF	Added	57,936	+7,451	$1,786,630	+22.7%	6	$25.28	1.08%
FSLR	First Solar, Inc. Technology	NEW	7,143	NEW	$1,781,749	NEW	1	$225.17	1.08%
RBLX	Roblox Corp Communication Services	NEW	38,773	NEW	$1,716,092	NEW	1	$41.71	1.04%
SMCI	Super Micro Computer, Inc. Technology	NEW	4,108	NEW	$1,710,571	NEW	1	$608.63	1.03%
HOOD	Robinhood Markets, Inc. Financial Services	NEW	71,602	NEW	$1,676,918	NEW	1	$21.08	1.01%
VTV	VANGUARD VALUE INDEX FUND	Reduced	9,148	-628	$1,596,966	+1.8%	8	unpriced	0.97%
SRLN	State Street(R) Blackstone Senior Loan ETF	Added	37,140	+1,587	$1,550,966	+4.4%	6	$41.53	0.94%
ENPH	Enphase Energy, Inc. Technology	Reduced	13,158	-20,139	$1,487,117	−55.2%	2	$116.47	0.90%
LLY	ELI LILLY & Co Healthcare	Added	1,565	+16	$1,386,496	−1.1%	10	$384.75	0.84%
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	Reduced	16,884	-2,075	$1,355,785	−7.3%	18	before history	0.82%
BAC	Bank Of America Corp Financial Services	Reduced	31,910	-1,128	$1,266,188	−3.6%	18	before history	0.77%
VUG	VANGUARD GROWTH INDEX FUND	Reduced	3,168	-21	$1,216,289	+2.0%	18	before history	0.74%
AMZN	Amazon Com Inc Consumer Cyclical	Added	6,484	+2,765	$1,208,163	+68.1%	16	unpriced	0.73%
XOM	ExxonMobil Holdings Corp Energy	Reduced	9,747	-3,389	$1,142,543	−24.4%	15	$72.64	0.69%
AGG	iShares Core U.S. Aggregate Bond ETF	Reduced	11,143	-678	$1,128,451	−1.7%	6	unpriced	0.68%
MUB	iShares National Muni Bond ETF	Reduced	10,125	-2,251	$1,099,878	−16.6%	9	unpriced	0.67%
UBER	Uber Technologies, Inc Technology	NEW	13,546	NEW	$1,018,117	NEW	1	$70.40	0.62%

Showing the top 50 of 145 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.