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BFH · Bread Financial Holdings, Inc.

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$102.57 -2.26 (-2.16%) At close · Nov 5
Market Cap
$3.98B
Shares
37.96M
Volume · Nov 5 692.49K Avg daily vol (3M) 540.53K

Price & Indicators

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20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$102.57 Open$106.78 Day$101.66–108.91 52W close$59.98–113.40 Avg vol 30d580K Short int3.4M · 9.0% of shares · 6.4d Short vol82% Last earningsOct 22, 2026 DataJan 2020–Nov 2026 Filing10-Q · Oct 27

Up next

Jan 21, 2027 Est · unconfirmed · in 11 wks

Latest documents

2026
Oct 28
Current report 8-K Events of Oct 27
Other events

Bread Financial Holdings, Inc. priced 5,000,000 depositary shares for 9.375% Series C preferred stock, with closing expected November 3, 2026.

Oct 27
Current report 8-K
Other events

Bread Financial Holdings, Inc. launched a public offering of depositary shares, each representing a 1/40th interest in Series C Preferred Stock, with a $25 liquidation preference per Depositary Share; completion depends on market and other conditions.

Oct 27
Quarterly report 10-Q FY2026 Q3, ended Sep 30
Quarterly report for FY2026 Q3

Bread Financial reported third-quarter credit sales up 9% to $7.4 billion and end-of-period loans up 7% to $18.9 billion. For 2026, it expects loan growth of approximately 4%, income growth of approximately 5%, and net principal loss rate below 7%.

Revenue $1.02B ▲ 4.7% Net income $156M ▼ 17.0% Diluted EPS $3.82 ▼ 3.5%
Read from the MD&A section
Oct 22
Earnings call
Q3 2026 earnings call

Bread Financial reported end-of-period loans of $18.9 billion, revenue growth of 5% and net income of $156 million; it lowered 2026 net loss-rate guidance to 6.9%–7.0%, merged its banks October 1st, and repurchased $75 million of stock.

All documents

Metrics snapshot

Useful current figures from the complete screener profile.

Revenue (TTM)
$4.00B
Trailing 12 months
Net income (TTM)
$536.00M
Trailing 12 months
Revenue growth YoY
+4.7%
Year over year
Operating margin
—
Trailing 12 months
P / E (TTM)
8.2
Trailing earnings · reciprocal yield 12.1%
FCF yield
—
TTM · current market cap
Return on invested capital
—
Trailing 12 months
Net cash
−$678.00M
Latest balance sheet
Dividend yield
0.9%
Trailing 12 months
Shares change YoY
-17.3%
Year over year · fewer shares
Price change (1Y)
+67.5%
Trailing year
Short interest
9.0%
Latest settlement · 6.4 days to cover
View all 122 metrics

Equibles Rating

blended score · not investment advice
Overall
Buy
SellHoldBuy
Technical Buy Momentum Very Strong Sentiment Bullish Fundamentals Strong Quant / Vol High
Market backdrop VIX 16.6 · calm Equity put/call 0.44
Technical
price trend
Buy
50 / 200-day cross No cross
Price vs 200-day avg +11%
above
Price vs 50-day avg −1%
below
RSI (14) 48
neutral
MACD trend Positive
52-week position 80%
mid-range
Momentum
relative strength
Very Strong
1-month return +2%
trailing
6-month return +18%
trailing
YTD return +39%
this year
Relative strength +19%
vs S&P · 6-mo
Sentiment
smart money
Bullish
Trend (MA cross) No cross
50d $104 › 200d $92 — 50d above 200d
Institutional flow Accumulating
161 of 426 funds reported for Sep 30 · net +519.5K sh shares · +26 new
Insider flow Accumulating
Net +$1.6K over 90 days · 0% sells
Short interest Rising
8.97% of shares out · ▲ +5.2% MoM · 6.4 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
426 holders — near 3-yr high, broad support
Squeeze score 73
high risk · 0–100
Fundamentals
Strong
Revenue growth −19%
Y/Y
EPS growth +98%
Y/Y
Valuation P/E 8.2
below peers
Balance sheet $1.9B
net debt
Quant / Vol
risk profile
High
Volatility 39%
annualized · 1-yr
Max drawdown −16%
past year
ATR 4.2%
of price · 14-day

Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

Guidance & track record

Latest guidance · from the 8-K filed Oct 22, 2026
Average loan growth · 2026 full year outlook 4%
Total revenue growth · 2026 full year outlook 5%
Net loss rate · 2026 full year outlook up to 7%
Effective tax rate · 2026 full year outlook Non-GAAP 25% – 27%
Previous outlook earlier release · from the 8-K filed Jul 23, 2026

Still-open targets the latest release did not restate under the same label.

Net loss rate · 2026 net loss rate 7% – 7.1%
Full year normalized effective tax rate · full year 2026 25% – 27%
Prior guidance period ended · from the Earnings Call filed Apr 23, 2026
Total expenses · second quarter 2026 up to $500M

Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

Technicals

trend & momentum for long-term holders Buy
0 · 4 · 2
50 / 200-day cross
No cross Neutral
Price vs 200-day avg
+11% Bullish
Price vs 50-day avg
−1% Neutral
RSI (14)
48 Neutral
MACD trend
Positive Bullish
52-week position
80% Neutral
Market signals — smart money & positioning
Bullish · 3 of 6
Trend (MA cross) No cross
50d $104 › 200d $92 — 50d above 200d
Institutional flow Accumulating
161 of 426 funds reported for Sep 30 · net +519.5K sh shares · +26 new
Insider flow Accumulating
Net +$1.6K over 90 days · 0% sells
Short interest Rising
8.97% of shares out · ▲ +5.2% MoM · 6.4 days cover
Volume signal Normal
Volume near normal
Institution breadth Multi-yr high
426 holders — near 3-yr high, broad support
Price context
position in its 52-week range
Range low $60 Now $103 · 80% Range high $113
vs 200-day avg +11% vs 50-day avg -1%

Illustrative technical + ownership context — a signal mix, not investment advice.

Key metrics

the company's own KPIs, from written earnings releases and filings
Metric Latest Period YoY
Adjusted earnings per diluted common share non-GAAP $3.55 the three months ended June 30, 2026 filing —
Adjusted efficiency ratio non-GAAP 48.6% the three months ended June 30, 2026 filing —
Adjusted net income available to common stockholders non-GAAP $144M the three months ended June 30, 2026 filing —
GAAP → non-GAAP reconciliation
GAAP Net income available to common stockholders 144M
+0M Impacts from debt repurchases
= Adjusted net income available to common stockholders 144M
Adjusted total non-interest expenses non-GAAP $483M the three months ended June 30, 2026 filing —
Average credit card and other loans 18.2B the three months ended June 30, 2026 filing —
Book value per common share $81.79 the three months ended June 30, 2026 filing —
Common equity tier one capital ratio (CET1) 12.9% the three months ended June 30, 2026 filing —
Credit sales 7.5B the three months ended June 30, 2026 filing —
Delinquency rate 5.25% the three months ended June 30, 2026 filing —
Efficiency ratio 48.6% the three months ended June 30, 2026 filing —
End-of-period credit card and other loans 18.5B the three months ended June 30, 2026 filing —
End-of-period direct-to-consumer (retail) deposits 9.36B the three months ended June 30, 2026 filing —
Loan yield 26.35% the three months ended June 30, 2026 filing —
Net interest margin 18.49% the three months ended June 30, 2026 filing —
Net principal loss rate 6.98% the three months ended June 30, 2026 filing —
Net principal losses 316M the three months ended June 30, 2026 filing —
Net principal losses as a percentage of average credit card and other loans 6.98% Three Months Ended June 30, 2026 filing —
Payment rate 15.1% the three months ended June 30, 2026 filing —
PPNR non-GAAP $510M the three months ended June 30, 2026 filing —
PPNR excluding impacts from debt repurchases non-GAAP $510M the three months ended June 30, 2026 filing —
Pretax pre-provision earnings (PPNR) 510M the three months ended June 30, 2026 filing —
Re-aged accounts as a percentage of Total credit card and other loans 3.2% the three months ended June 30, 2026 filing —
Reserve rate 11.23% the three months ended June 30, 2026 filing —
Return on average assets 2.6% the three months ended June 30, 2026 filing —
Return on average equity 17.1% the three months ended June 30, 2026 filing —
Return on average tangible common equity non-GAAP 22.6% the three months ended June 30, 2026 filing —
Tangible book value per common share non-GAAP $63.66 the three months ended June 30, 2026 filing —

Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

Versus peers

Credit Services — same industry group
Open screener →
Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
BFH
Bread Financial Holdings, Inc.
this stock
$3.98B +38.6% -19.0% 8.2 9.0%
V
Visa Inc.
$759.31B +20.5% -4.9% — 1.1%
MA
Mastercard Inc
$586.02B +14.9% +16.4% 35.2 0.8%
AXP
American Express Co
$223.02B -12.2% +13.4% 18.7 1.6%
COF
Capital One Financial Corp
$124.10B -15.9% +36.6% 11.8 1.2%

Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

At a glance

key data from every section
Ownership
Institutional Holders Accumulating
Holders
445
% held
107.1%
Reported
161 of 426
Top holder
BlackRock, Inc.
Held Float
View
Held by Funds
Fund positions
392
View
Short & Settlement
Short Interest Rising
Shares short
3.4M
Days to cover
6.4d
Change
+168.2K sh
View
Short Volume
Short vol %
82%
As of
Nov 5, 2026
Short Total
View
Fails to Deliver
FTD shares
2.9K
Value
$285.5K
As of
Sep 24, 2026
View
Off-Exchange
Off-exchange %
41.1%
Week of
Sep 28, 2026
Off-exch Lit
View
Smart Money
Insider Trades Net buying
Net (90d)
+$1.6K
Buyers / Sellers
1 / 0
Buyers Sellers
View
Congressional Trades Sell
Member
Peter Meijer
Amount
$1.0K–$15.0K
Traded
Feb 16, 2021
View
Financials
Financials
Revenue (FY)
$4.5B
Net income (FY)
$518.0M
EPS diluted
$10.89
View
Filings
SEC Filings
Latest
8-K
Filed
Nov 3, 2026
This year
34

Bread Financial Holdings, Inc. issued 5,000,000 depositary shares of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, on November 3, 2026, and granted underwriters an option for up to 750,000 additional shares.

View
Proposed Sales
Value
$297.3K
Shares
2.8K
Filed
Jul 28, 2026
View
Exempt Offerings
Offering
$157.0M
Filed
Dec 18, 2020
View
Earnings & Events
Webcasts
Last webcast
Oct 22, 2026
View
Investor Relations
Latest news
Bread Financial Announces Pricing…
Published
Oct 27, 2026
View

Performance

5D 20D 120D MTD YTD
BFH -2.9% +1.8% +18.2% -0.8% +38.6%
SPY -4.7% -5.3% -0.8% -3.0% +7.5%
vs SPY +1.8% +7.1% +19.1% +2.2% +31.1%

Capital returns

Latest dividend
$0.23 / share · ex Aug 31, 2026
Declared · upcoming
$0.25 / share · ex Nov 30, 2026
Raised 9.5%
Paid (TTM)
$0.92 / share · 4 payouts
Dividend yield (TTM, derived)
0.90%
Full dividend history

Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

Key facts CIK 1101215 CUSIP 018581108 13F (30d) 169 filings 152 filers Visit website Investor relations