Bread Financial Holdings, Inc. issued 5,000,000 depositary shares of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, on November 3, 2026, and granted underwriters an option for up to 750,000 additional shares.
BFH · Bread Financial Holdings, Inc.
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Bread Financial Holdings, Inc. priced 5,000,000 depositary shares for 9.375% Series C preferred stock, with closing expected November 3, 2026.
Bread Financial Holdings, Inc. launched a public offering of depositary shares, each representing a 1/40th interest in Series C Preferred Stock, with a $25 liquidation preference per Depositary Share; completion depends on market and other conditions.
Bread Financial reported third-quarter credit sales up 9% to $7.4 billion and end-of-period loans up 7% to $18.9 billion. For 2026, it expects loan growth of approximately 4%, income growth of approximately 5%, and net principal loss rate below 7%.
Bread Financial reported end-of-period loans of $18.9 billion, revenue growth of 5% and net income of $156 million; it lowered 2026 net loss-rate guidance to 6.9%–7.0%, merged its banks October 1st, and repurchased $75 million of stock.
Metrics snapshot
Useful current figures from the complete screener profile.
Quarterly results
* Q4 derived as the full year minus Q1 to Q3.
Equibles Rating
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Guidance & track record
Still-open targets the latest release did not restate under the same label.
Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.
Technicals
trend & momentum for long-term holders BuyIllustrative technical + ownership context — a signal mix, not investment advice.
Key metrics
the company's own KPIs, from written earnings releases and filings| Metric | Latest | Period | YoY |
|---|---|---|---|
| Adjusted earnings per diluted common share non-GAAP | $3.55 | the three months ended June 30, 2026 filing | — |
| Adjusted efficiency ratio non-GAAP | 48.6% | the three months ended June 30, 2026 filing | — |
| Adjusted net income available to common stockholders non-GAAP | $144M | the three months ended June 30, 2026 filing | — |
GAAP → non-GAAP reconciliationGAAP Net income available to common stockholders 144M
+0M Impacts from debt repurchases
= Adjusted net income available to common stockholders 144M
|
|||
| Adjusted total non-interest expenses non-GAAP | $483M | the three months ended June 30, 2026 filing | — |
| Average credit card and other loans | 18.2B | the three months ended June 30, 2026 filing | — |
| Book value per common share | $81.79 | the three months ended June 30, 2026 filing | — |
| Common equity tier one capital ratio (CET1) | 12.9% | the three months ended June 30, 2026 filing | — |
| Credit sales | 7.5B | the three months ended June 30, 2026 filing | — |
| Delinquency rate | 5.25% | the three months ended June 30, 2026 filing | — |
| Efficiency ratio | 48.6% | the three months ended June 30, 2026 filing | — |
| End-of-period credit card and other loans | 18.5B | the three months ended June 30, 2026 filing | — |
| End-of-period direct-to-consumer (retail) deposits | 9.36B | the three months ended June 30, 2026 filing | — |
| Loan yield | 26.35% | the three months ended June 30, 2026 filing | — |
| Net interest margin | 18.49% | the three months ended June 30, 2026 filing | — |
| Net principal loss rate | 6.98% | the three months ended June 30, 2026 filing | — |
| Net principal losses | 316M | the three months ended June 30, 2026 filing | — |
| Net principal losses as a percentage of average credit card and other loans | 6.98% | Three Months Ended June 30, 2026 filing | — |
| Payment rate | 15.1% | the three months ended June 30, 2026 filing | — |
| PPNR non-GAAP | $510M | the three months ended June 30, 2026 filing | — |
| PPNR excluding impacts from debt repurchases non-GAAP | $510M | the three months ended June 30, 2026 filing | — |
| Pretax pre-provision earnings (PPNR) | 510M | the three months ended June 30, 2026 filing | — |
| Re-aged accounts as a percentage of Total credit card and other loans | 3.2% | the three months ended June 30, 2026 filing | — |
| Reserve rate | 11.23% | the three months ended June 30, 2026 filing | — |
| Return on average assets | 2.6% | the three months ended June 30, 2026 filing | — |
| Return on average equity | 17.1% | the three months ended June 30, 2026 filing | — |
| Return on average tangible common equity non-GAAP | 22.6% | the three months ended June 30, 2026 filing | — |
| Tangible book value per common share non-GAAP | $63.66 | the three months ended June 30, 2026 filing | — |
Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period
Versus peers
Credit Services — same industry group| Company | Mkt cap | YTD | Rev growth Y/Y | P/E | Short % shares |
|---|---|---|---|---|---|
|
BFH
this stock
Bread Financial Holdings, Inc.
|
$3.98B | +38.6% | -19.0% | 8.2 | 9.0% |
|
V
Visa Inc.
|
$759.31B | +20.5% | -4.9% | — | 1.1% |
|
MA
Mastercard Inc
|
$586.02B | +14.9% | +16.4% | 35.2 | 0.8% |
|
AXP
American Express Co
|
$223.02B | -12.2% | +13.4% | 18.7 | 1.6% |
|
COF
Capital One Financial Corp
|
$124.10B | -15.9% | +36.6% | 11.8 | 1.2% |
Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding
At a glance
key data from every section- Filed
- Nov 3, 2026
- This year
- 34
Bread Financial Holdings, Inc. issued 5,000,000 depositary shares of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, on November 3, 2026, and granted underwriters an option for up to 750,000 additional shares.
ViewPerformance
| 5D | 20D | 120D | MTD | YTD | |
|---|---|---|---|---|---|
| BFH | -2.9% | +1.8% | +18.2% | -0.8% | +38.6% |
| SPY | -4.7% | -5.3% | -0.8% | -3.0% | +7.5% |
| vs SPY | +1.8% | +7.1% | +19.1% | +2.2% | +31.1% |
Capital returns
Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.