Operator
Hello, and welcome to the Vitacoco Company's First Quarter 2026 Earnings Conference Call. My name is Howard. I'll be coordinating your call today. Following prepared remarks, we will open the call to your questions and instructions to be given at that time. I'd now like to turn the conference over to John Mills with ICR.
Thank you, and welcome to the Vitacoco Company First Quarter 2026 Earnings Results Conference Call. Today's call is being recorded. With us are Mr. Mike Kerman, Executive Chairman, Martin Roper, Chief Executive Officer, and Corey Baker, Chief Financial Officer. By now, everyone should have access to the company's first quarter earnings release issued earlier today. This information is available on the Investor Relations section of the Vitacoco Company's website at investors.thevitacococompany.com. Also on the website, there is an accompanying presentation of our commercial and financial results. Certain comments made on this call include forward-looking statements which are subject to the safe harbor provisions of the Private Security Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs concerning future events and are subject to several risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Please refer to today's press release and other filings with the SEC for more detailed discussion of the risk factors that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. Also, during the call, we will use some non-GAAP financial measures as we describe our business performance. Our SEC filings, as well as the earnings press release and supplementary earnings presentation, provide reconciliations of the non-GAAP financial measures to the most directly comparable GAAP measures and are available on our website as well. And with that, it is my pleasure to now turn the call over to Mike Kerbin, our co-founder and executive chairman.
Thanks, John, and good morning, everyone. Thank you for joining us today to discuss our first quarter financial results and our expectations for our full year 2026 performance. I want to start by thanking all of our colleagues across the globe for our strong operational and financial start to the year, while also staying committed to the Vitacoco company and advancing our mission of creating ethical, sustainable, better-for-you beverages that uplift our communities and do right by our planet. I'm thrilled with our momentum and by the acceleration we've seen in the quarter. Our strong inventory position and quick reaction to higher demand have enabled us to deliver very strong first quarter results in global net sales, gross profit, net income, and adjusted EBITDA. Coconut water remains one of the fastest growing categories in the beverage aisle, according to our retail data for the first quarter, 2026, growing 31% in the U.S. and 63% in our measured European markets year over year. For the quarter, Vitacoco coconut water, excluding our coconut milk-based products like treats, grew 40% in retail dollars in the U.S. I'm very excited about our international business, which continues to grow even faster than our America's business, driven primarily by our strong performance in Europe, where our organizational and marketing investments are paying off. We saw 57% retail dollar growth this quarter in our measured European markets, gaining branded share across all our major markets. We continue to explore opportunities in international markets where we believe that we are well positioned to enter and drive profitable growth long term. Looking forward, this summer we will continue to double down on active hydration across our markets as a driver of consumer growth, positioning Vitacoco as the natural choice for performance minded consumers, while expanding more deliberately into sport and recovery. With three and a half times the electrolytes of the leading sport drinks and clean ingredients, we believe that Vitacoco is uniquely positioned to recruit new consumers, increase usage frequency, and further unlock the next phase of sustained consumer growth. We expect to maintain strong growth trends as we invest in and develop the coconut water category in our priority markets and develop and nurture new markets. Our asset light model, leading market share, and strong cash generation positions us well to take advantage of the opportunities ahead. As I've said before, I believe that the coconut water category is in the very early stages of gaining mainstream appeal on a global level. Coconut water appears to be transitioning from niche to mainstream, and we are at the forefront of that trend. If we continue the household penetration and consumption gains that we are seeing, I'm confident that coconut water will one day be as large as some of the major categories in the beverage aisle, which bodes well for our future. We are focused on building the capacity and organizational capabilities to take advantage of this opportunity. And now I'll turn the call over to our Chief Executive Officer, Martin Roper.
Thanks, Mike, and good morning, everyone. I'm pleased to report Vitacoco's robust first quarter performance. Our net sales were up 37 percent, driven by the strong growth of Vitacoco coconut water of 42 percent. Our brand trends are very healthy in all our major markets, and the acceleration in retail scans that we saw this quarter contributed to our ability to deliver net sales ahead of our expectations. We believe that Our U.S. Vitacoco branded business is benefiting from both increased household penetration and healthy velocity per household growth, which is combining to produce volume growth in U.S. retail scans of 36% in the 13 weeks through March 29, 2026, with the positive net impact of the two price increases taken in the U.S. last year, contributing an additional 3% to our retail dollar sales growth. Our year-to-date branded scan results in the United States accelerated even before accounting for the impact of the earlier major club promotion this year versus last year. We estimate based on underlying trends that through the end of April, which will account for a like-for-like view of key promotions, that our Vita Coco brand will have grown 30% in U.S. retail dollars. This includes a positive impact from the Walmart reset, which we estimate to be approximately 5% to our year-to-date results. As Mike noted, retail scan performance in all our major markets was strong and has accelerated during the quarter. I will refer you to page 7 of our quarterly investor deck for the numbers and source of this data. Please note that we are now using Nielsen data for all European markets, while continuing to use Sukana for U.S. retail scan reporting. In our focus European markets, Nielsen covers a broader range of retailers, including more private label-focused channels, giving us a better view of market size, share, and our potential than we previously had shared. Our total reported America's shipments were very strong, with branded shipments benefiting from a shift in timing related to a club promotion, which fell more heavily in April last year versus March this year. While the change in timing of the shipments for this promotion means this quarter's growth rate should not be used to project four-year trends, the underlying acceleration in demand across our business ahead of our expectations is exciting and has caused us to raise our four-year net sales outlook. We are seeing cost of goods year-to-date in 2026 benefit from the reversal of tariffs and from lower ocean freight costs than the four-year 2025 levels, with those benefits partially offset by increased finished goods costs driven by inflationary pressure combined with some weakness in the US dollar and increased domestic logistics costs. Our observed impact date from the recent events in the Middle East is seen mostly in inflation reflectors at our manufacturing partners, particularly packaging costs and energy, and in minor fuel surcharges on ocean freight, with some further increased domestic transportation costs due to fuel price increases. We believe these cost increases are manageable and are incorporated into our guidance. We are in discussions to enter into fixed rate agreements with several ocean freight carriers, but have not yet increased our coverage beyond the agreements that we disclosed in February that covers approximately 25% of our expected 2026 ocean shipping requirements. As we look to the balance of 2026, we expect full-year healthy brand growth in our focus markets and accelerating growth in private label, benefiting from the regained business referenced earlier and the start of shipments for the new business. We believe that we are currently well positioned with our current inventory and supply capability for the planned demand. We now expect to operate the year at between 85 and 90 percent of committed capacity, supporting our higher than planned growth through increased capacity utilization. We are working to expand the capacity again for 2027 and beyond to meet our expectations for the continued healthy coconut water growth in our major markets, as well as the potential for growth in our smaller markets and our aspirations to enter into new markets. To summarize, our category is very healthy. Our brand and private label business are strong. Our supply chain is performing well and anticipated to support our expected growth. We are confident in our team's ability to execute and deliver on our plans for 2026, and our confidence in the category and Vitacoco brand trends remains very high. With that, I will turn the call over to Corey Baker, our Chief Financial Officer.
Corey Baker Thanks, Martin, and good morning, everyone. I will now provide you with some additional details on the first quarter 2026 financial results and our outlook for the full year. For the first quarter, net sales increased $49 million, or 37% year-over-year, to $180 million. Driven by strong Vitacoco coconut water net sales growth of 42% and private label growth of 28 percent. Our private label shipment trends for the quarter represent very strong international private label shipments and a return to growth in the Americas. The Americas private label shipments do not yet reflect the new U.S. account announced last year where a major retailer is launching Tetra Pak private labels for the first time as shipments are expected to begin in the second quarter. On a segment basis, within the Americas, net sales grew 32 percent to $148 million led by Vitacoco coconut water that grew net sales by 37 percent to $118 million. This was driven by a 29 percent volume increase and a 6 percent net price mixed benefit. Private label increased net sales 15% to $24 million, driven by an 18% increase in volume and a price mix decrease of 2%. Our international segment net sales were up 72%, where we saw continued exceptional net sales growth across branded and private label coconut water. Vitacoco coconut water net sales grew 71%, and private label increased 86%. Consolidated growth profit was $72 million, dollars, an increase of 24 million dollars versus the prior year. Gross margin finished at 40 percent for the quarter. This is up approximately 320 basis points from the 37 percent reported in Q1 of last year. The increase in gross margin resulted from better coconut water pricing and lower ocean freight partially offset by increased finished goods, the impact of tariffs, and slightly higher domestic logistics costs. The remaining $2 million of tariffs capitalized in inventory at the end of 2025 fully flowed through our P&L in Q1. Moving on to operating expenses, SG&A costs increased $9 million to $38 million. Driven by increased investments in people resources focused on driving future growth, including increased performance-based stock comp expense, increased marketing spend, and higher distributor-related expenses. Net income attributable to shareholders was $30 million, or 50 cents per diluted share, compared to $19 million, or 31 cents per diluted share. The $12 million increase in net income was primarily driven by the increase in gross profit, partially offset by higher SG&A investments, increased income tax expenses, in a foreign currency loss this year versus a gain last year. Her effective tax rate for Q1 was 18.6% versus 22.5% last year. The decrease in the effective tax rate is largely driven by more favorable discrete tax items. Adjusted EBITDA was $39 million, or 22% of net sales, up from $23 million, or 17% of net sales in Q1 2025. The increase was primarily due to the increased gross profit, partially offset by higher year-on-year SG&A expenses. Turning to our balance sheet and cash flow, as of March 31, 2026, our balance sheet remained very strong, with total cash on hand of $202 million and no debt under our revolving credit facility. For the quarter, we generated $5 million of cash, driven by strong net income, partially offset by increases in working capital, driven primarily by a 39 million dollar increase in accounts receivable, partially offset by a 25 million dollar reduction in inventory, both driven by very strong sales in March. The operating cash improvement was mostly offset by share repurchases of 12 million dollars within the quarter. We have started 2026 with exceptional category trends in our major markets, healthy inventory levels, and confidence in our team and our VitaCoco brand. As a result, we are raising our full-year expectations for both net sales and adjusted EBITDA. We now expect net sales between 720 and $735 million, with expected gross margins for the full year of approximately 38%, delivering adjusted EBITDA of $132 to $138 million. Our expectations for the strong net sales growth is built on our assumptions for the U.S. category growing approximately 20% in our international business led by the U.K. and Germany maintaining very healthy growth rates. We now expect consolidated growth of Vitacoco coconut water net sales mid to high teens with our U.S. Vitacoco net sales growing low to mid teens due to the impact from the strong year-end 2025 shipments to our DST partners, investments in the distributor incentives to deliver growth which slightly compresses revenue per case and the anticipated impact from the launch of private label at a large U.S. retailing. Due to the stronger U.S. category growth and our regaining of some previously lost private label business, we now expect increased private label net sales growth of 35 to 40 percent in the U.S. We expect 2026 growth margins to improve from 2025 levels as we benefit from the branded price and taken in 2025, the removal of tariffs and favorable ocean freight rates, partially upset by impacts from the inflation and fuel surcharges Martin referenced previously. We expect full-year branded price increase of low single digits, assuming no further price actions, with a higher mix of private label resulting in minimal consolidated net price and growth. We expect Q2 2026 gross margins similar to Q1 before seeing slightly lower margins in the second half due to the current inflationary factors and planned price promotion cadence. If inflationary factors related to the current conflict in Iran appear permanent, we will explore potential price increases later this year or in 2027. We expect SG&A to increase high single digits as a percentage of net sales as we increase investment and marketing in key personnel areas to deliver the expected 2026 results and assess for long-term growth. We expect to deliver full-year SG&A leverage of about one point over 2025 as we continue to deliver strong growth with disciplined investments. Finally, we have submitted refund claims through the CVP-CATE portal for $15.6 million of IEPA tariff paid last year. There is no guarantee that we will receive any of this refund, and a successful refund is not contemplated in our current guidance. And with that, I'd like to turn the call back to Martin for his closing remarks.
Thank you, Corey. To close, I'd like to reiterate our confidence in the long-term potential of the Vita Cocoa company, our ability to build a better beverage platform, and the strength of our Vita Cocoa brand and the coconut water category. We have strong brands and a solid balance sheet, and believe that we are well positioned to drive category and brand growth both domestically and internationally. We are confident in our ability and are excited about our key initiatives to drive long-term growth. Thank you for joining us today, and thank you for your interest in the Vita Cocoa company. That concludes our first quarter 2026 prepared remarks, and we will now take your questions.
Operator
Ladies and gentlemen, if you have a question or comment at this time, please press star 1-1 on your telephone keypad. If your question has been answered or you wish to remove yourself from the queue, simply press star 1-1 again. Again, if you have a question or comment, please press star 1-1 on your telephone keypad. Please stand by while we compile the Q&A roster. Our first question or comment comes from the line of Bonnie Herzog from Goldman Sachs. Ms. Herzog, your line is open.
Thank you. Good morning, everyone. Good morning. Good morning. I have a question on your strong and impressive sales in the quarter. Guess hoping for a little bit more color on the drivers behind this. You know, you touched on this, but could you provide a little more color on any distribution and space gains this year? I guess I'm trying to understand if there was any pull forward volume in Q1. And then your new guidance implies about 15% top line growth through year end, which is good, but just trying to reconcile the very strong Q1 growth, and I guess some implied or expected slowdown through year end. Thanks.
Okay, Bonnie, I'll take the first part, and then maybe Corrie can take the full year guidance part. As it relates to the first quarter, We obviously benefited from a pull forward of a major club promotion into the March period from April period, which would have, you know, significantly increased shipments in the quarter. We tried to provide some sense of the scale of that by indicating that we expect U.S. retail scans through the end of April, which would, you know, basically negate the movement of that MVM in that time period because it remains in that time period to be approximately plus 30%. As we look at what is going on, first of all, our international business is very healthy and is growing ahead of our expectations. Secondly, we feel that we saw an acceleration above our expectations in Q1 in the U.S. business. And, yes, the U.S. business obviously has benefited from increased distribution at Walmart through the resets that, you know, occurred in November. we've estimated that that is potentially or possibly a 5% benefit to our U.S. scan data. But even if you strip that effect out and if you normalize for the movement of the club promotion, the business in the U.S. in the first quarter was very healthy and ahead of our expectations. When we look at what is driving it, it doesn't appear to be driven by incremental distribution. Spring resets are currently happening, so that's not driving the scan data. And our shipments are sort of pretty broadly tracking the scan data. So there's not anything weird to call out as it relates to inventory or loading. So just overall, we're very pleased. We're adjusting our guidance up to the first quarter as it seated our expectations. Obviously, we don't know whether it's a permanent or a temporary blip, but we're excited and we're prepared to deliver on the year as we've outlined. And I'll just let Corey talk about the assumptions that went into our current guidance.
Yeah, good morning, Bonnie. Just to build on that, we saw, I think, exceptional category growth in Q1 and the brand, you know, through the end of April will be, I think, slightly above the category. We're estimating the guidance built on the U.S. category growing in the range of 20. You know, through the first quarter, it's stronger than that. But we do see just above our expectations. Some of the things we talked about, the distributor inventory bill, the Walmart load, we're just kind of watching those things. And they have some timing impact on shipments in Q3, Q4. That is why you see a much stronger Q1 than we'll get to through the back half of the year. And how that falls Q2, Q3 is hard to call. But we do expect quite healthy at plus 20, but not as healthy as it is. And then just some timing on that distributor inventory and the Walmart load in.
All right, that was helpful. Maybe just a quick follow-up. Thinking about your innovation pipeline, you know, any color that you can provide to us on any upcoming innovation or new packaging that you plan to be rolling out, either still, you know, in the first half or maybe in the second half of this year?
There's nothing, you know, significant, I think, since we last talked, Lemonade Treats is out there, and there's another Treats on an exclusive with a major retailer. But, you know, Treats as, you know, shows up in coconut milk as scan data, and the incremental effect of Treats to our U.S. scans is two, three percent, and I think order of magnitude. So, that's exciting, but the health of our business is being driven by coconut water. So we're executing all the major packs as hard as we can. We're still trying to add multi-packs as we've talked about, still trying to add one liter to convenience store, but we're basically driving the core and the growth is coming from the core.
All right. I'll pass it on. Thanks so much.
Operator
Thank you. Our next question or comment comes from the line of Peter Galbo from Bank of America. Mr. Galbo, your line is open.
Thanks for the question. Martin, maybe just to put a finer point on Bonnie's question around the top line and maybe a little bit more specific to 2Q. I mean, so is it fair to kind of think, again, if we average the growth rate over the first half, you know, given the shift in the NVM, that we should be kind of landing in that 30% range based on what you know today, just as a clarification point?
That sounds like a guidance question, so I'm going to pump that to Corey, and we typically don't break guidance down by course, Peter, but thank you for the question anyway.
Peter, I maybe not follow the 30% through April on shipments.
Well, the 30% April number is a retail scan number.
And our shipments to date have been tracking close to US in the beginning of the year. That's driving shipments different. And then the volume is a bit different, right?
And one additional point, you know, May, June, July, August are typically peak season. the volumes are a little bigger. First quarter is normally a slow quarter. So, you know, how to extrapolate these trends to the peak summer is hard. Obviously, we're planning for the optimistic scenarios from an industry perspective and execution perspective, but it's pretty hard to, you know, project a Q1 increase for the full summer. Obviously, that would be terrific.
Right. Okay. Nope. That's clear. Thanks. Thanks for that. And Corey, maybe just as a follow-up on the gross margins. I mean, obviously, the performance in Q1, in spite of the MVM, very impressive. You're kind of calling for similar Q2, and yet you left the unchanged. I know there's some factors in the back half, but maybe you can just unpack a little bit. It would imply a pretty material sequential step down in the second half, so I just want to maybe press on that a bit more and see how much of that is what you have foresight into versus is maybe conservatism on the gross margin line. Thanks very much.
So I think, Peter, two things have happened to gross margin in the last quarter. One, the branded growth is stronger than expected in guidance, and that helps push margins up. And then we are starting to see or are feeling some pressures from the conflict in Iran through domestic logistics, fuel costs, packaging materials, factory energy. So, we are embedding, you know, some estimates of what that will impact through the, you know, it'll begin later in the year. And then, as we said, we'll evaluate price.
Operator
Thank you. Our next question or comment comes from the line of Chris Carey from Wells Fargo Securities. Mr. Carey, your line is open.
Hey, good morning, guys. Just one clarification, I believe it was Corey, you know, commenting on just considerations for revenue phasing. So are you saying that in the back half of the year, you could see revenue flowing a bit versus the front half because you're going to be comparing against some distribution expansion associated with your early shipments at Walmart? Can you just expand on that comment a bit, what you meant there? And then regarding these, you know, MVMs or promotions, you know, what are the kind of key considerations that we should be thinking about as you see them today? I know they're not all predictable, but just as you think about kind of quarterly phasing over the course of this year.
To clarify, Chris, the quarters are hard, especially Q2, Q3. But as we get into the back half, if you remember in Q4 of last year, we saw shipments above our expectations with a chunk of that going into the distributor inventory. And then we also had the Walmart overlap that we'll be coming up to. And that does, you know, result in our estimates that our shipment growth will flow. For sure, from Q1, how Q2, Q3 fall is a little bit harder to call. but the balance of the year will be, as you would expect, slower than plus 37.
Okay. All right. We'll see. And then as it relates to, I think you were asking about cadence of major promotions, and I assume you're referring to the major club promotion that moved from April last year into May. Last year, we ran one in July and one in October, which was similar. At this point in time, we're not aware of any sort of changes to that proposed cadence, but until the actual orders come in, we can't guarantee that business is there. Our guidance is based on what we currently know.
All right, thanks. To follow up on international, is there a way to frame, I guess, where you are in the international growth trajectory? I mean, it appears that a lot of this is being driven by just several countries. How long can these countries continue to deliver the types of growth rates that we're seeing? you know, what's the penetration rate potential, and then just your ability or, you know, capacity or willingness to expand to other markets. Can you just maybe contextualize the international runway for us a bit more between current drivers and where you think the business is going? Thanks.
Sure. You know, I think we've said that our goal is for our international businesses to be as large are America's businesses today. In the investor deck, slide seven, we provide a little bit of context on market size data. I would note, as we said in our remarks, that we are now using Nielsen for our European retail data and the Nielsen covers a broader range of retailers and is capturing more private label retailers. So the category to us now looks larger as we use Nielsen data while maybe our reported share is low and not reflecting any change in the market conditions. But in that, you'll see that the U.K. has an estimated market size of about $130 million U.S. dollars worth doing the dollar conversion. Germany is only at 53. We've previously shared that on a consumption per head basis, the U.K. is behind the U.S. and then obviously Germany is behind the U.K. So I think there is great evidence that there's huge opportunity in Europe to bring the consumption ahead up to what we are seeing in the U.S. levels and to do it across markets. And different markets are at different stages of development. You know, if you had gone into Germany four years ago, for instance, you'd have seen a couple of small brands and some very dominant private label. When a market has very dominant private label, no one's investing in the market for education and growing and promotion. And so our belief is those markets are lagging, the other markets where brands have been able to play. So there's a long runway here. We're very optimistic on international. We're obviously talking about it more on these calls and trying to share information. Exactly how it happens is obviously yet to be determined, but we are trying to drive it and trying to focus on large markets that are willing to adopt coconut water as their favorite beverage where we can play and be a major player. So we prioritize the markets and we're sequencing it. We're not trying to take on too much, but we're certainly trying to take on more than we have historically.
Operator
Okay. Thank you. Thank you. Our next question or comment comes from the line of Eric Serrata from Morgan Stanley. Mr. Serrata, your line is open.
Great. Thank you. Last quarter, you were fairly explicit in terms of the promotional times for the second half and essentially giving back some of last year's tariff serving pricing. Can you give us a little bit of an update there? Are you still looking at pricing potentially being negative in the third quarter or second half based on your current promo plan?
So, we are currently working through the second half retail plans that, you know, it's a different inflationary environment than it was in the second half. So, the teams are now, you know, working on those plans, and we don't have any changes at this point to our kind of outlook, but we'll, as we said, continue to evaluate as we move through the year.
And I think certainly if the current inflation, you know, looks permanent, right, we will take, we will have to take pricing, which is not where we were in February.
And then just in terms of what you're seeing in terms of inflation on your freight lanes, obviously you're not past tripping coconut water through the straits. But what have you seen in terms of rates on your key lanes from Asia to the U.S. and Brazil to U.S. and Europe? And you mentioned looking to contract more, which would imply that the rates are still pretty attractive. But any color there would be helpful.
Yeah, so base rates sort of have held pretty firm where they were when we last spoke to you. And they are, you know, pretty attractive, obviously, relative to the last three, four years, still not at long-term averages, but they're at rates that we have, you know, considered sort of locking in some percentage of our business. What we've seen since the recent Middle East escalation has largely been the carriers asking for fuel surcharges, which is on top of the base rates. We haven't seen the base rates move that much, but there have been requests for surcharges, which is pretty normal. It reflects maybe a much more normal shipping environment, you know, like as it existed pre-COVID that there would be fuel surcharges when fuel sort of moved around. Those surcharges are several hundred dollars, depending on the lanes. It's manageable within our, you know, guidance, and it's not the material shift in ocean costs that we saw, you know, like in 22 when, you know, those changes were pretty material. So we're pretty comfortable or very comfortable with our gross margin guidance. The inflationary factors that are perhaps, you know, more significant than that are in energy costs and gasoline costs in our supplying countries, which is affecting their energy costs, their production costs, their workers' costs, and et cetera. the certainly scarcity of fuel in some of those markets. We haven't seen that affect production yet, but it's something we're monitoring. And then we're also seeing domestic transportation cost increases, right? So at this point, and then on the packaging side, we've seen packaging inflation cost increases taken by the packaging suppliers in response to the cost inflation they're seeing. And certainly we use Tetra a lot and that has a relatively high shipping cost component for the inbound. So that's sort of what's going on. And that's the bigger driver of the underlying inflation we see. That tends to be a little bit more sticky than energy inflation. So that's why we're watching it closely.
Great. Thanks so much for passing on.
Operator
Thank you. Our next question or comment comes from the line of Eric DeLaurier from Craig Hallow Capital Market Group. Mr. DeLaurier, your line is open.
Great. Thank you for taking my questions, and congrats on another very impressive quarter here. On the supply side of things, I know, you know, sourcing coconuts and coconut water has never really been a constraint for you guys. But volumes do keep surprising to the upside. You know, there is accelerating demand sort of above your internal expectations. Could you just give us a bit more color on current outlook for matching inventory supply with the accelerating demand? Is this anything that should be on our radar? at this point or no?
So we're obviously very comfortable with our guidance from a supply perspective. We're comfortable with some potential increase on that from a supply side. I think we indicated in our prepared remarks that we're sort of operating the balance of the year closer to 85, 90 percent of available capacity. We would typically try and operate 80 to 85. So that reflects a step up in utilization of the capacity. We've also pulled the inventory down a little bit in the first quarter, also reflecting, you know, that supported that surge, so to speak. And we think with inventory and our current committed capacity, we're in pretty good shape for what we expect to happen on the balance of the year. But if that were to accelerate significantly, then obviously that would be challenging. As it relates to the long term, we're looking at this and going, okay, what does this mean for 27 and 28? How do we plan for it? you know, those discussions have been happening, you know, a long time ago, and we're tweaking up our sort of commitments and or plans to support what we, you know, could expect if the category continues at this rate.
All right, great. That's very, very helpful. I appreciate that. And then on the private label side of things, so very encouraging to see this, you know, improved outlook. Could you just kind of give us an update on the landscape for private label in the US. Are there other kind of large retailers still remaining that could be significant wins or I guess significant contributors to the private label revenues? And can you just give us an update on the sort of competition or competitive environment for bidding on these private label contracts? Thank you.
Yeah, there is still some, you know, I would describe as major retailers, but they're not maybe in the top four retailers that don't have private label. So there's still some options in the U.S., and there's still opportunity for private label sort of, you know, retail space to be created. Internationally, most of our markets, there's already strong private label presence with a strong private label share, maybe with the exception of the U.K. major grocery where private label isn't as visible, but private label obviously exists in the discount channels there. which have relatively significant volume. The environment on the contract side continues to be dynamic. As we've said before, when there are disturbances to the cost system, the supply system, and or the demand, frankly, you tend to have retailers responding to those disturbances to see if there's a better deal to be had. And a better deal might be price or service, particularly if the demand is accelerated and the service levels have been poor. So that continues to be a pretty dynamic environment. We're excited with the business that we've won to date. And I think, you know, we're more positive that there's potential to diversify our retailer group going forward so that we diminish our alliance on, you know, one or two key retailers there. But I would say the outlook looks very positive. And then on the demand side, private label is growing faster than the category in US in Europe it's sort of growing with with the category maybe a little slower because we're gaining some share from a quite a small share base right so but from a demand side this appears at least in the US to be you know strong interest in private label and that is driving both you know our sort of share stability even with our great trends and also So providing consumers, I would guess, the option for coconut water where they're choosing to shop. So I think it's more of them choosing to shop in certain channels than anything else. We're not really – retailers that have brand and private labels side-to-side year-round, we're not really seeing that effect.
That's all very helpful color. I appreciate it, and congrats again.
Operator
Thanks. Thank you. Our next question or comment comes from the line of Camille Gajrawala from Jefferies. Mr. Gajrawala your line is now open.
Hey guys good morning and well done. I guess maybe just digging in a little bit to you know this acceleration and growth it's not that small of a category and it's putting up you know in dollar terms like very very substantial rates of growth. Is there something that you know maybe more specific that's changing? Are there entirely new customers that are coming in? Is it something marketing related? Like if we could just get a few building blocks on what's sort of what was already a healthy growth rate now, you know, accelerating quite substantially. Trying to understand it a little bit better would be, I think, helpful.
I think it's clearly a hydration thing, a need for hydration, a want for hydration from consumers, everyday hydration. It's something we've been talking about. And, you know, we've talked about for a while how we pull pretty equally from, or historically have pulled pretty equally from sport drinks, premium bottled water, and conventional juices we're seeing an acceleration specifically of how we're pulling from sport drinks. So hydration is clearly, I think, one of the drivers of the acceleration of growth that we've been seeing the last couple of quarters, but specifically this quarter. And we seem to be aging down, younger consumers coming into the category. Some of the marketing, I think, that we're doing and some of the things that are happening organically in social media is driving that. And it comes back to the functionality. It's potassium, it's hydration, it's three and a half times the electrolytes of leading sport drink. We think that all of these things are driving a lot of the acceleration we're seeing specifically with young consumers.
Okay, got it. And maybe just following up on that supply question prior, how are you thinking about the setup for supply for 27, 28? Have you sort of maybe fundamentally mentally changed, how you're thinking about how much you'll need, because I guess if things continue at this range, they're, you know, presumably growing at a faster pace than you will have expected. So, is it early enough to start making those decisions, or is it something you're just going to sort of wait out a little longer?
So, I think we've talked about previously how it takes 12 to 18 months to put, you know, new capacity in an existing facility. Usually a new facility might take 18 months to two years if they haven't done coconut water before. So that's sort of our planning horizon. We run a three to five year sort of outlook based on our assumptions on growth, and then we try and plan capacity for the next two years to give us a range of outcomes around that while working on the longer-range projects so that they fit in. Projects that come in at a certain capacity and can expand are ideal, so we work on those. So that's how we do the sort of capacity planning. We are also trying to plan that the available capacity is 80 to 85 percent of what we think the demand is, so that gives us some flexibility to deal with underestimating what demand would When we see a demand, you know, let's say surge, that immediately goes into those plans and adjusts those efforts. You'll see we've talked about increased personnel costs. We've increased investment in our Singapore team to add capacity more aggressively. This started last year, if not before. And we are comfortable that we can meet the demands that we know about today for 27, obviously 28 we're working on. So, as we said before, there are plenty of coconuts in the world, and so coconut availability is not an issue, and we're investing in our supply chain to meet this exciting demand we're seeing, and we're comfortable we'll be able to do so.
Operator
Thank you. Our next question or comment comes from the line of Mike Lavery from Piper Sandler. Mr. Lavery, your line is now open.
Thank you. Good morning. I just wanted to come back. You mentioned the distributor incentives as a little bit of a headwind to price realization, and I don't feel like it comes up very often. Could you just maybe elaborate a little bit on that dynamic, and is it something new, or what's changed there?
Sure, yeah. With certain distributors at appropriate times, there are good conversations about how do we move the business forward and close distribution gaps and align incentives across our organizations. And, you know, we've had some of those conversations over the last three, four years. And with the acceleration of growth, those incentives are starting to sort of play out a little bit, and we're just taking that into account in our revenue planning. But we're very pleased with the distribution, the great gains that are happening, where we fit in our distributors' sort of priorities and how they're responding to those incentives. And so it's all good, and it's basically making sure that we're aligned across all organizations.
Okay, that's helpful. And just you've obviously flagged your balance sheet strength and the cash build.
Just any thoughts on priorities for how to go spend the money? well I think as we said before our number one priority is supporting the growth whether that be marketing investments creating organizational capabilities to support these new markets or investing in the long-term supply chain capability would that be our own capability or potentially partnering with suppliers on investments and or underwriting them in some way right so that's the number one priority second priority would be sort of innovation and at this point in time with the strength of the business paths our innovation push is maybe not as you know strong as it was prior because we have all the opportunities we have ahead of us but we still are investing in R&D and product development work and testing on a range of things so that we can take advantage of opportunities if the occasion was right I think we set off third priority is M&A and looking for something that would add significant value to our long-term shareholders and we continue to do that obviously it's a patient look and you know we've come close a couple of times but you know so we are serious about it but we haven't you know pulled the trigger on the final you know structures etc for a number of reasons so we continue to do that and then based on all those things and I would add sort of inventory management to that as well, given how inventory can help us deal with seasonality, both on the production side and the demand side. And then finally, we sit down and we look at all those factors based on what we think is happening, both from what we expect our cash generation to be over the coming months, and then we make decisions as to buyback jointly with the board. So you were seeing, you know, year-to-date, we purchased 20 million of shares. We still have 21 million remaining under the authorization. So that, you know, the fourth priority is one that we're active on when the other activities are well-funded.
Okay, great. I'll pass it off.
Operator
Thank you. Our next question or comment comes from the line of Robert Ottenstein from Evercore ISI. Mr. Ottenstein, your line is open.
Great. Thank you very much. A couple of follow-ups, if I may. You mentioned that traditionally you pulled equally from sports drinks and juices and that now kind of the sports of hydration need is becoming more prominent. So I'm just wondering, you know, one, does that change how you and retailers are looking at shelf space and positioning? Two, does that help, you know, perhaps on convenience stores and maybe talk a little bit about how you are doing on convenience stores? And then my second question is, you know, I understand that, you know, there's plenty of coconuts. Your supply chain is looking good. If the demand is higher than expected during the peak seasons, the other side of that is your service levels and your ability to keep the product on the shelf. So I was wondering if you can address that as well, if, you know, this demand keeps surging during the high season, you know, your ability to prevent out of stocks.
Yeah, I think on the first couple questions, position in the store, regardless, I think, of whether we feel we're pulling more from juice, premium bottled water, or sport drinks, we don't like moving around in the store. You've seen, you know, how that's created a problem for us. Historically, we are in different areas of the store. Some stores were in the sport drink set. Some stores were in the enhanced water set. Some stores were in the juice set. But moving around creates temporary issues. So we like where we're at. Relationships with retailers are very strong as we're, you know, again, fastest growing category in the beverage aisle. And so we don't want to move. And we think we're well positioned and well placed in the store. We want to continue to gain space, expand that billboard at retail, which we've been doing and continue to do. As you think about C-Store, yes, we see our C-Store business growing really nicely, not only in terms of velocity, but also in terms of actual ACV. If you look at slide 10 in the investor deck over the past year, we've grown from 55% ACV to 59% ACV on our core item in C-Store, and we want to keep that growing. We think one day there's no reason we shouldn't be in the 80s in C-Store. So continuing to grow distribution as more and more consumers are buying the product on the go at C-Store for hydration specifically. And then as it relates to the supply chain piece and not running out of stock, you know, Martin, you want to? Sure.
Yeah. So, you know, obviously our intention is to never run out of stock. obviously that intention is not always fulfilled when demand you know drastically you know increases above our expectations. By design we entered the year with I think over 100 million of inventory sort of in opposition on the water which was unusually high that allowed us to support the first three four month surge that we've seen including the movement forward of the major club promotion but you'll see at the end of the quarter that our inventory was down that partially reflects the very large March that we had it also partially reflects a little bit of delay in getting some product out of some ports which is you know currently manageable and the product is there and the ships are coming there was just a backlog so as we look at the summer obviously I can't tell you there won't be service issues because if demand greatly accelerated the would-be frankly for everybody in the category also with this sort of surge I think you tend to see other suppliers and even some private label businesses running out of stock and then you get customers moving to the brands that have stock so it can be a you know something that you know you don't cause but it happens because other people are having problems that said very comfortable we can support our guidance comfortable we could support some volume above our guidance, there's obviously a limit to that, but we're in a very good shape and we're certainly in much better shape today than we were two years ago when, if you remember, we entered Q3 with a big inventory constraint and had major service issues in Q3. So I don't expect that currently based on what we see, but obviously I can't say never.
Terrific. Thank you very much and congratulations. Thanks.
Operator
Our next question or comment comes from the line of Jim Solera from Stevens. Mr. Solera, your line is now open.
Good morning. Thanks for taking our question. Martin, I actually wanted to ask a follow-up on your previous answer that you just gave. If we see the demand continue to, you know, be as robust as it's been in one queue, is Is there any toggle on the promotional timing such that you might not need them, and that could potentially be a net benefit to gross margin in kind of the, you know, back half of the summer, back half of the year?
Yeah, difficult one. Obviously, there is, but obviously, if you've made a commitment to a retailer, pulling that commitment back, you know, is a very awkward conversation, particularly if they feel that you're not pulling back from other retailers, right? So, yes, generally you can. yes, you can moderate entering into new agreements, but commitments that have been made, which tend to be made three, four months out, right, at least, you sort of have to offer to, you know, continue to fulfill unless there's a major, major, major issue that everyone in the industry recognizes and, you know, a major promotion. So as an example, in our history, there was one major club promotion that we just said, look you can run it but it's going to be horrible and we think we're better off not running it and frankly the retailer was grateful for that um input but that isn't always how the conversations go particularly when they believe that other people might be getting you know private support so difficult conversations can be had depends on what's going on in the industry it's certainly a lever that we would explore uh to see if it made sense for us and our retail partners great i I appreciate the thoughts there.
And then I wanted to ask on the treats platform, since that's kind of a unique item that doesn't really neatly fit into a specific category or subcategory, can you just help us frame up how you think about the potential size of that as part of your portfolio? And if you can offer any thoughts on where that is right now and how you expect the incremental flavor launches to contribute to the year?
So, it's classified as a coconut milk. It's a coconut milk ready to drink. There are some other beverages in that sort of space, Starbucks being ready to drink, being one. It's currently contributing, I think I said, three percentage points to our retail. That scans in the U.S., that's pretty good. I think it's fair to say, like we launched it in an international market and it didn't stick. So, it's not a proven success in every market. And this goes to how every market is different, and we could talk about that at great length, like what's working in Germany isn't the same as what's working in the UK from a flavor perspective, for instance. But I think Treats is interesting. It's currently working to where I think it has a good long-term future within our portfolio. We think we need to have flavor innovation to bring new news to it and find the right flavor additions. The, you know, I'm not sure we found the right flavor portfolio yet, so that will be incremental. But I think that's pretty normal in a flavor-driven category that you work out what works and what doesn't work. So our intention is to do that, and it certainly sits nicely in our space, and I think the retailers that have added the extra SKU and supported it are happy.
I appreciate the thoughts. I'll hop back in the queue.
Operator
Thank you. Our next question or comment comes from the line of John Anderson from William Blair. Mr. Anderson, your line is now open.
Hey, guys, this is Glenn West on for John Anderson. Appreciate the question. We hit on a lot, so maybe a quick one. Corey, I know you mentioned the potential for like a $15 million refund from CBP. Do you have any idea on the timeline of those claims or any idea when you expect kind of a decision on that?
We're not 100% sure, but the news would indicate 60, 90, 120 days, let's say. So we'll see how the process runs. We've submitted through the systems and followed the rules, and we'll see how fast it gets processed and if it's accepted, all those things.
Yeah, and if it isn't challenged, et cetera. So we're in the fight, and we'll see what happens.
Awesome. Appreciate it. I'll leave it there. Thanks, guys. Thank you.
Operator
Thank you. Our next question to comment comes from the line of Gerald Pasquarelli from Needleman Company. Mr. Pasquarelli, your line is now open.
Thank you. Hello. I just had a quick follow-up on capacity utilization. So, like, in the scenario that demand continues to surge, just thinking about this in the context of your private label business, right, Like you're regaining new business this year that you previously lost. So just, again, if demand continued to surge, how would you think about, you know, balancing the split between servicing your branded products and private label this year specifically? I think any color on that would be great. Yeah, it's a good question, Jerry. but I think we've said this historically that our goal is to try and provide equal service to everybody, including our brand. You know, obviously if we were talking about, you know, commitments and bids, let's say 27 business or 28 business, we take all of these factors into account and we try not to, you know, commit to business that we feel we're not going to be able to provide a fair level of service to. And then our, you know, these retail relationships and the private label there's the long-term relationships you know they need to be treated as partnerships we need to treat them fairly we do everything we can to produce to their forecasts it's fair to say their forecasts aren't always accurate and you can then run into some difficulties but you know we have that we keep track of that stuff and we go this is what what was committed to and this is what we committed to and all that sort of stuff but if there's an opportunity to take care of key customers we will we do have a pretty long supply chains. I would just remind everybody that what is currently on the water will get, you know, sold in, you know, July, August, or what's being produced this, let's say next month will be sold in August, September. So, you know, for most of this year, we're sort of almost locked, right? We've still got a few months we can influence. And so, you know, we will do the best we can, and we will try and service every customer in the way that we think is fair to them based on the commitments they've made to us appreciate the color thanks Martin thank you I'm sure I know additional questions in the queue at this time I'd like to turn the conference back over to mr. Martin Roper for any closing remarks thanks Howard no closing remarks thanks everybody for joining us for the quarter we look forward to chatting to you at various events during this quarter then obviously doing this again hopefully in three months time everyone have a great day Ladies and gentlemen, thank you for participating in today's conference.
Operator
This concludes the program. You may now disconnect. Everyone have a wonderful day. Speakers stand by.