PHYSICIANS FINANCIAL SERVICES, INC.

Registered adviser

CIK

1665518

Location

RALEIGH, NC

Portfolio Value

Small $400,515,081

Diversification

Diversified

Filing Date

Global Rank

#4,419 / 8,827 ▼ 119 · as of Jun 2026

Top Industry

Consumer Electronics 16.9%

Period ended 38 days ago

Filed Nov 4, 2026 · 3d

27 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 118519

Roster of Nov 1, 2026

Regulatory AUM

$482,279,486

Main clients

Individuals and high net worth (93% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Nov 2026	$482,279,486	Individuals and high net worth (93%)
Apr 2025 to Mar 2026	$431,766,880	Individuals and high net worth (94%)
Apr 2024 to Mar 2025	$363,722,277	Individuals and high net worth (94%)
May 2023 to Mar 2024	$306,045,086	Individuals and high net worth (93%)
Apr 2023	$306,045,086	Individuals and high net worth (93%)
Apr 2022 to Mar 2023	$364,676,874	Individuals and high net worth (93%)

3 earlier changes not shown.

Stated strategy

Fundamental active, Value, Fixed income / rates, Multi-asset, Wealth management / planning Form ADV Part 2A, Mar 30, 2026 · original

In the firm's words

Fundamental active: Our research is designed to review, analyze and provide additional insight into the operations of a company.
Value: We recommend taking what the market gives us by looking for financially strong and undervalued securities.
Fixed income / rates: We pinpoint those stocks, bonds, exchange-traded funds, and mutual funds which suit our investment criteria then position our portfolios for long-term holding periods, thus taking advantage of the volatile and cyclical nature of the markets.
Multi-asset: We pinpoint those stocks, bonds, exchange-traded funds, and mutual funds which suit our investment criteria then position our portfolios for long-term holding periods, thus taking advantage of the volatile and cyclical nature of the markets.
Wealth management / planning: With respect to the use of external money managers, the managers are chosen based on their ability to complement the client’s overall portfolio in an effort to help a client “balance” their investment strategy.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Diversified active

Top 10 weight 53.4%, 21.9 effective positions, active share 46.3% against the S&P 500 as of 2026-06-30; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

2.7% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 24.1 quarters (12+), a floor since 86.6% of the book was already held when coverage starts

Closest benchmark: the S&P 500 as of 2026-06-30, active share 46.3%; sector active share 23.6% against the combined 13F book's sector weights.

Over time 26 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

106 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

16.9%

+2.1 pts

Top 5

41.7%

+3.1 pts

Top 10

56.0%

+2.6 pts

HHI

525

Diversified+68

Portfolio Trend

27 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Technology	37.6%	$150,408,141	21
Industrials	13.3%	$53,354,022	21
Consumer Cyclical	10.7%	$42,790,892	11
Consumer Defensive	10.5%	$42,254,131	12
Communication Services	7.9%	$31,784,989	5
Financial Services	7.7%	$30,708,065	13
Healthcare	7.3%	$29,238,406	12
Energy	2.3%	$9,380,888	4
Utilities	1.2%	$4,920,006	2
Basic Materials	0.6%	$2,212,540	2
Real Estate	0.5%	$1,993,824	1
Unclassified	0.4%	$1,469,177	2

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

16 positions

Ticker	Company	Δ Shares	Shares	Value
TGT	Target Corp	+12,482	21,561	$3,378,393
JNJ	Johnson & Johnson	+5,720	29,561	$7,825,979
PLTR	Palantir Technologies Inc.	+413	5,817	$1,088,069
CLX	Clorox Co	+255	2,701	$218,808
XOM	ExxonMobil Holdings Corp	+251	2,548	$414,687
AMAT	Applied Materials Inc	+200	3,010	$1,539,253
DUK	Duke Energy CORP	+196	41,117	$4,687,749
GEV	GE Vernova Inc.	+115	2,793	$2,654,718
MSFT	Microsoft Corp	+99	42,701	$21,901,342
BA	Boeing Co	+88	4,653	$865,690
CAT	Caterpillar Inc	+64	19,103	$15,488,521
HSY	Hershey Co	+64	10,318	$1,626,219
AMD	Advanced Micro Devices Inc	+60	7,894	$4,829,233
COST	Costco Wholesale Corp	+25	6,968	$6,343,249
AXP	American Express Co	+25	3,990	$1,213,359
TSLA	Tesla, Inc.	+20	2,261	$802,225
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
ORCL	Oracle Corp	−9,316	14,627	$2,008,287
AAPL	Apple Inc.	−1,709	202,862	$67,557,103
TFC	Truist Financial Corp	−1,350	32,715	$1,514,704
NKE	NIKE, Inc.	−1,125	12,552	$444,340
WMT	Walmart Inc.	−1,080	156,367	$16,249,658
CMG	Chipotle Mexican Grill Inc	−1,075	9,075	$289,946
NVDA	Nvidia Corp	−898	103,777	$23,700,591
AMZN	Amazon Com Inc	−781	100,571	$25,057,264
CVX	Chevron Corp	−570	37,873	$7,734,045
XLE	State Street(R) Energy Select Sector SPDR(R) ETF	−541	5,341	$328,471
PEP	Pepsico Inc	−499	21,069	$2,669,863
KO	Coca Cola Co	−493	60,007	$5,165,402
GOOGL	Alphabet Inc.	−452	76,054	$26,168,660
MCD	Mcdonalds Corp	−370	20,106	$4,643,279
LOW	Lowes Companies Inc	−332	22,102	$4,073,177
NFLX	Netflix Inc	−300	9,120	$634,569
V	Visa Inc.	−226	16,437	$5,906,307
PG	PROCTER & GAMBLE Co	−217	27,332	$3,970,792
UBER	Uber Technologies, Inc	−200	11,632	$796,908
BAC	Bank Of America Corp	−175	22,819	$1,242,038
MKC	Mccormick & Co Inc	−174	5,052	$234,412
GOOG	Alphabet Inc.	−170	7,590	$2,586,216
ADP	Automatic Data Processing Inc	−167	23,254	$6,000,927
SBUX	Starbucks Corp	−165	15,941	$1,497,816
LRCX	Lam Research Corp	−162	6,568	$2,157,653
No positions match the current search.

New Positions

Positions the filer opened this quarter

3 positions

Ticker	Company	Shares	Value
RDDT	Reddit, Inc.	12,732	$1,813,546
CRWD	CrowdStrike Holdings, Inc.	964	$255,219
ACN	Accenture plc	1,318	$241,681
No positions match the current search.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
META	Meta Platforms, Inc.	13,211	$7,441,624
NVS	Novartis AG	12,234	$1,917,312
RBC	RBC Bearings INC	350	$225,421
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

106 tracked positions · $400,515,081 total · filing declares 106 positions · $400,518 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 106 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	202,862	-1,709	$67,557,103	+14.1%	16.87%
GOOGL	Alphabet Inc. Communication Services	Reduced	76,054	-452	$26,168,660	−4.3%	6.53%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	100,571	-781	$25,057,264	+3.7%	6.26%
NVDA	Nvidia Corp Technology	Reduced	103,777	-898	$23,700,591	+13.2%	5.92%
MSFT	Microsoft Corp Technology	Added	42,701	+99	$21,901,342	+37.8%	5.47%
WMT	Walmart Inc. Consumer Defensive	Reduced	156,367	-1,080	$16,249,658	−8.9%	4.06%
CAT	Caterpillar Inc Industrials	Added	19,103	+64	$15,488,521	−23.6%	3.87%
MA	Mastercard Inc Financial Services	Reduced	17,973	-65	$9,911,570	+7.0%	2.47%
JNJ	Johnson & Johnson Healthcare	Added	29,561	+5,720	$7,825,979	+29.3%	1.95%
CVX	Chevron Corp Energy	Reduced	37,873	-570	$7,734,045	+21.4%	1.93%
AMGN	Amgen Inc Healthcare	Reduced	16,917	-25	$7,130,684	+16.2%	1.78%
COST	Costco Wholesale Corp Consumer Defensive	Added	6,968	+25	$6,343,249	−2.3%	1.58%
CMI	Cummins Inc Industrials	Reduced	12,241	-46	$6,323,333	−27.8%	1.58%
LLY	ELI LILLY & Co Healthcare	Held	5,192	0	$6,007,559	−3.5%	1.50%
ADP	Automatic Data Processing Inc Technology	Reduced	23,254	-167	$6,000,927	+14.4%	1.50%
V	Visa Inc. Financial Services	Reduced	16,437	-226	$5,906,307	+3.3%	1.47%
PH	Parker-Hannifin Corp Industrials	Reduced	5,760	-50	$5,503,219	−3.2%	1.37%
AVGO	Broadcom Inc. Technology	Reduced	15,332	-103	$5,384,445	−7.7%	1.34%
KO	Coca Cola Co Consumer Defensive	Reduced	60,007	-493	$5,165,402	+5.1%	1.29%
AMD	Advanced Micro Devices Inc Technology	Added	7,894	+60	$4,829,233	+6.1%	1.21%
DUK	Duke Energy CORP Utilities	Added	41,117	+196	$4,687,749	−9.5%	1.17%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	20,106	-370	$4,643,279	−16.1%	1.16%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	8,860	-110	$4,411,837	−1.7%	1.10%
LOW	Lowes Companies Inc Consumer Cyclical	Reduced	22,102	-332	$4,073,177	−17.7%	1.02%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	27,332	-217	$3,970,792	−1.7%	0.99%
LMT	Lockheed Martin Corp Industrials	Reduced	7,442	-36	$3,789,838	−0.5%	0.95%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	12,626	-30	$3,591,970	−19.5%	0.90%
CSCO	Cisco Systems, Inc. Technology	Reduced	32,205	-46	$3,466,224	−8.5%	0.87%
DE	Deere & Co Industrials	Reduced	5,068	-46	$3,403,415	+4.9%	0.85%
TGT	Target Corp Consumer Defensive	Added	21,561	+12,482	$3,378,393	+184.9%	0.84%
QCOM	Qualcomm Inc Technology	Reduced	17,195	-43	$3,164,567	−0.7%	0.79%
ABBV	AbbVie Inc. Healthcare	Reduced	11,958	-92	$3,128,093	+3.2%	0.78%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	8,182	-50	$2,706,851	+0.5%	0.68%
PEP	Pepsico Inc Consumer Defensive	Reduced	21,069	-499	$2,669,863	−8.6%	0.67%
GEV	GE Vernova Inc. Industrials	Added	2,793	+115	$2,654,718	−15.6%	0.66%
RTX	RTX Corp Industrials	Held	14,264	0	$2,648,111	−2.2%	0.66%
GOOG	Alphabet Inc. Communication Services	Reduced	7,590	-170	$2,586,216	−5.7%	0.65%
MMM	3M Co Industrials	Reduced	14,605	-58	$2,397,410	+1.0%	0.60%
IBM	International Business Machines Corp Technology	Reduced	10,101	-60	$2,221,512	−22.3%	0.55%
ETN	Eaton Corp plc Industrials	Held	5,106	0	$2,194,099	+0.8%	0.55%
LRCX	Lam Research Corp Technology	Reduced	6,568	-162	$2,157,653	−26.0%	0.54%
ORCL	Oracle Corp Technology	Reduced	14,627	-9,316	$2,008,287	−42.8%	0.50%
EQIX	Equinix Inc Real Estate	Held	1,971	0	$1,993,824	−3.0%	0.50%
TXN	Texas Instruments Inc Technology	Held	6,599	0	$1,848,313	−6.0%	0.46%
RDDT	Reddit, Inc. Communication Services	NEW	12,732	NEW	$1,813,546	NEW	0.45%
FDX	Fedex Corp Industrials	Reduced	6,134	-10	$1,748,742	−9.1%	0.44%
ITW	Illinois Tool Works Inc Industrials	Reduced	6,392	-60	$1,644,533	−5.8%	0.41%
HSY	Hershey Co Consumer Defensive	Added	10,318	+64	$1,626,219	−9.6%	0.41%
MRK	Merck & Co., Inc. Healthcare	Reduced	10,907	-63	$1,584,896	+12.4%	0.40%
PM	Philip Morris International Inc. Consumer Defensive	Held	8,171	0	$1,559,190	+5.5%	0.39%

Showing the top 50 of 106 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.