Fortune Financial Advisors, LLC

Registered adviser

CIK

1961828

Location

Overland Park, KS

Portfolio Value

Small $233,740,437

Diversification

Diversified

Filing Date

Global Rank

#6,022 / 8,827 ▲ 126

Top Industry

Scientific & Technical Instruments 9.9%

Period ended 4 months ago

Filed Jul 22, 2026 · 4mo

13 quarters · since Jun 2023

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 145799

Roster of Nov 1, 2026

Regulatory AUM

$322,599,546

Main clients

Individuals and high net worth (81% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Nov 2026	$322,599,546	Individuals and high net worth (81%)
Apr 2025 to Mar 2026	$202,370,734	Individuals and high net worth (100%)
Apr 2024 to Mar 2025	$369,037,366	Individuals and high net worth (69%)
May 2023 to Mar 2024	$316,717,200	Individuals and high net worth (72%)
Mar 2023 to Apr 2023	$316,717,200	Individuals and high net worth (72%)
Apr 2022 to Feb 2023	$290,955,876	Individuals and high net worth (83%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Diversified active

Top 10 weight 41.4%, 32.5 effective positions, active share 61.4% against every 13F filer's combined book; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

7.2% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 10.2 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 61.4%; sector active share 15.5% against the combined 13F book's sector weights.

Over time 13 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

163 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

12.1%

−1.4 pts

Top 5

29.6%

−2.2 pts

Top 10

41.4%

−1.8 pts

HHI

308

Diversified−49

Portfolio Trend

13 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Technology	28.3%	$66,246,313	25
Unclassified	27.1%	$63,345,591	51
Industrials	9.7%	$22,654,648	24
Consumer Cyclical	7.4%	$17,355,428	13
Financial Services	6.9%	$16,163,512	10
Communication Services	5.6%	$13,130,955	5
Healthcare	4.9%	$11,412,984	13
Consumer Defensive	4.8%	$11,335,944	6
Energy	2.2%	$5,136,608	6
Basic Materials	2.1%	$4,893,149	6
Utilities	0.7%	$1,643,213	3
Real Estate	0.2%	$422,092	1

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
TSCO	Tractor Supply Co	+9,296	38,044	$1,202,570
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	+7,011	76,835	$3,859,422
KLAC	Kla Corp	+5,775	6,435	$1,941,503
POWL	Powell Industries Inc	+5,750	8,625	$2,469,855
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	+5,683	97,858	$5,695,335
MO	Altria Group, Inc.	+5,150	50,558	$3,637,648
ORLY	O Reilly Automotive Inc	+4,907	43,962	$4,048,460
MNST	Monster Beverage Corp	+4,617	32,634	$3,136,780
ABT	Abbott Laboratories	+3,773	18,585	$1,686,402
APH	Amphenol Corp	+3,617	29,691	$5,235,117
BKNG	Booking Holdings Inc.	+3,504	3,650	$650,576
—		+3,275	17,629	$1,615,521
VUG	VANGUARD GROWTH INDEX FUND	+3,216	3,832	$330,088
AWK	American Water Works Company, Inc.	+2,455	4,762	$626,583
PM	Philip Morris International Inc.	+2,091	17,555	$3,175,875
TJX	Tjx Companies Inc	+2,066	13,630	$2,064,945
IMTM	iShares MSCI Intl Momentum Factor ETF	+1,891	10,693	$570,257
STE	STERIS plc	+1,621	10,142	$2,135,600
AMZN	Amazon Com Inc	+1,577	13,377	$3,188,274
BB	BLACKBERRY Ltd	+1,400	11,400	$144,210
UNP	Union Pacific Corp	+1,337	6,463	$1,757,936
JPIE	JPMorgan Income ETF	+1,334	7,616	$350,716
V	Visa Inc.	+1,200	7,828	$2,685,708
CVX	Chevron Corp	+1,145	10,652	$1,765,675
AVUV	Avantis U.S. Small Cap Value ETF	+1,098	10,062	$1,255,335
No positions match the current search.

Trimmed

Positions the filer reduced

22 positions

Ticker	Company	Δ Shares	Shares	Value
MOAT	VanEck Morningstar Wide Moat ETF	−4,033	50,608	$5,261,207
SMMV	iShares MSCI USA Small-Cap Min Vol Factor ETF	−3,634	5,348	$246,221
PJUL		−3,428	36,379	$1,775,658
GLW	Corning Inc	−2,845	3,655	$933,596
STX	Seagate Technology Holdings plc	−2,680	3,420	$3,300,300
AMAT	Applied Materials Inc	−1,924	10,842	$7,838,766
NVDA	Nvidia Corp	−1,727	37,988	$7,601,018
HON	Honeywell International Inc	−1,487	1,544	$345,701
USMV	iShares MSCI USA Min Vol Factor ETF	−1,066	126,013	$12,155,213
NBIS	Nebius Group N.V.	−990	1,436	$396,580
RSP	Victory Portfolios II	−486	11,546	$2,456,642
BALT		−248	14,907	$510,862
IJR	iShares Core S&P Small-Cap ETF	−141	4,634	$687,268
GOOG	Alphabet Inc.	−110	6,181	$2,183,932
AMD	Advanced Micro Devices Inc	−85	4,407	$2,560,070
ABBV	AbbVie Inc.	−67	2,542	$639,668
DIS	Walt Disney Co	−45	2,153	$207,226
IJH	iShares Core S&P Mid-Cap ETF	−37	14,657	$1,130,201
IEF	iShares 7-10 Year Treasury Bond ETF	−22	9,945	$940,498
AVGO	Broadcom Inc.	−15	12,110	$4,574,552
SPY	Spdr S&P 500 ETF Trust	−14	2,030	$1,515,943
ASML	Asml Holding NV	−8	275	$547,095
No positions match the current search.

New Positions

Positions the filer opened this quarter

17 positions

Ticker	Company	Shares	Value
CR	Crane Co	2,968	$662,071
HEI	Heico Corp	1,789	$637,223
INTC	Intel Corp	3,909	$545,813
RBIL	F/m Ultrashort Treasury Inflation-Protected Security (TIPS) ETF	10,245	$511,123
TYL	Tyler Technologies Inc	1,478	$432,255
HONA	Honeywell Aerospace Inc.	1,544	$341,347
AVDV	Avantis International Small Cap Value ETF	2,924	$301,318
TDG	TransDigm Group INC	201	$267,740
SCHG	Schwab U.S. Large-Cap Growth ETF	7,079	$239,553
URI	United Rentals, Inc.	198	$224,312
UNH	Unitedhealth Group Inc	530	$220,283
SPEM	State Street(R) SPDR(R) Portfolio Emerging Markets ETF	4,229	$218,977
CGNX	Cognex Corp	3,000	$217,260
ELV	Elevance Health, Inc.	558	$215,795
SMH	VanEck Semiconductor ETF	321	$210,540
VTWO	VANGUARD RUSSELL 2000 INDEX FUND	1,700	$206,414
YUM	Yum Brands Inc	1,265	$202,222
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
INTU	Intuit Inc.	848	$366,658
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	673	$215,905
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

163 tracked positions · $233,740,437 total · filing declares 163 positions · $233,739,564 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 163 positions by value · page 1 of 4

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
GRMN	Garmin Ltd Technology	Held	65,658	0	$15,596,401	+2.4%	13	before history	6.67%
USMV	iShares MSCI USA Min Vol Factor ETF	Reduced	126,013	-1,066	$12,155,213	+3.1%	13	before history	5.20%
AMAT	Applied Materials Inc Technology	Reduced	10,842	-1,924	$7,838,766	+79.7%	13	before history	3.35%
GOOGL	Alphabet Inc. Communication Services	Added	21,443	+758	$7,663,084	+28.8%	13	before history	3.28%
NVDA	Nvidia Corp Technology	Reduced	37,988	-1,727	$7,601,018	+9.7%	10	unpriced	3.25%
AAPL	Apple Inc. Technology	Added	20,006	+12	$5,788,936	+14.1%	13	before history	2.48%
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	Added	97,858	+5,683	$5,695,335	+5.5%	13	before history	2.44%
MOAT	VanEck Morningstar Wide Moat ETF	Reduced	50,608	-4,033	$5,261,207	−0.4%	13	before history	2.25%
APH	Amphenol Corp Technology	Added	29,691	+3,617	$5,235,117	+58.9%	11	$63.45	2.24%
AVGO	Broadcom Inc. Technology	Reduced	12,110	-15	$4,574,552	+21.9%	13	before history	1.96%
MSFT	Microsoft Corp Technology	Added	11,249	+1,083	$4,196,101	+11.5%	13	before history	1.80%
ORLY	O Reilly Automotive Inc Consumer Cyclical	Added	43,962	+4,907	$4,048,460	+12.3%	13	before history	1.73%
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	Added	76,835	+7,011	$3,859,422	+10.7%	13	before history	1.65%
MA	Mastercard Inc Financial Services	Added	7,451	+749	$3,826,833	+14.3%	13	before history	1.64%
JPM	Jpmorgan Chase & Co Financial Services	Added	11,490	+655	$3,761,021	+18.0%	13	before history	1.61%
MO	Altria Group, Inc. Consumer Defensive	Added	50,558	+5,150	$3,637,648	+21.4%	13	before history	1.56%
STX	Seagate Technology Holdings plc Technology	Reduced	3,420	-2,680	$3,300,300	+38.1%	2	$381.56	1.41%
AMZN	Amazon Com Inc Consumer Cyclical	Added	13,377	+1,577	$3,188,274	+29.7%	13	before history	1.36%
PM	Philip Morris International Inc. Consumer Defensive	Added	17,555	+2,091	$3,175,875	+24.2%	13	before history	1.36%
MNST	Monster Beverage Corp Consumer Defensive	Added	32,634	+4,617	$3,136,780	+54.5%	13	before history	1.34%
IEI	iShares 3-7 Year Treasury Bond ETF	Added	26,577	+257	$3,121,468	−0.0%	13	before history	1.34%
NOC	Northrop Grumman Corp Industrials	Added	5,659	+568	$2,882,185	−17.0%	13	before history	1.23%
V	Visa Inc. Financial Services	Added	7,828	+1,200	$2,685,708	+34.1%	13	before history	1.15%
META	Meta Platforms, Inc. Communication Services	Added	4,758	+60	$2,680,133	−0.3%	13	before history	1.15%
AMD	Advanced Micro Devices Inc Technology	Reduced	4,407	-85	$2,560,070	+180.2%	2	$213.52	1.10%
POWL	Powell Industries Inc Industrials	Added	8,625	+5,750	$2,469,855	+58.8%	2	$163.44	1.06%
MTUM	iShares MSCI USA Momentum Factor ETF	Added	7,182	+856	$2,462,205	+62.2%	13	before history	1.05%
RSP	Victory Portfolios II	Reduced	11,546	-486	$2,456,642	+6.4%	13	before history	1.05%
EFAV	iShares MSCI EAFE Min Vol Factor ETF	Added	26,453	+639	$2,320,192	−1.6%	13	before history	0.99%
GOOG	Alphabet Inc. Communication Services	Reduced	6,181	-110	$2,183,932	+21.0%	13	before history	0.93%
STE	STERIS plc Healthcare	Added	10,142	+1,621	$2,135,600	+13.3%	13	before history	0.91%
LLY	ELI LILLY & Co Healthcare	Added	1,744	+464	$2,091,806	+77.7%	3	$1,007.13	0.89%
LMT	Lockheed Martin Corp Industrials	Added	4,078	+581	$2,077,577	−1.7%	13	before history	0.89%
TJX	Tjx Companies Inc Consumer Cyclical	Added	13,630	+2,066	$2,064,945	+11.8%	13	before history	0.88%
TIP	iShares TIPS Bond ETF	Added	18,287	+72	$2,001,146	−0.5%	13	before history	0.86%
KLAC	Kla Corp Technology	Added	6,435	+5,775	$1,941,503	+99.8%	2	$146.30	0.83%
ASR	Southeast Airport Group Industrials	Added	6,188	+963	$1,897,859	+8.1%	13	before history	0.81%
PJUL		Reduced	36,379	-3,428	$1,775,658	−3.0%	2	$46.54	0.76%
CVX	Chevron Corp Energy	Added	10,652	+1,145	$1,765,675	−10.2%	13	before history	0.76%
UNP	Union Pacific Corp Industrials	Added	6,463	+1,337	$1,757,936	+41.4%	13	before history	0.75%
AFRM	Affirm Holdings, Inc. Financial Services	Held	20,700	0	$1,688,085	+78.0%	2	$57.77	0.72%
ABT	Abbott Laboratories Healthcare	Added	18,585	+3,773	$1,686,402	+10.9%	13	before history	0.72%
		Added	17,629	+3,275	$1,615,521	+22.8%	13	before history	0.69%
MUSA	Murphy USA Inc. Consumer Cyclical	Added	2,974	+695	$1,602,599	+42.4%	8	$497.22	0.69%
FNV	FRANCO NEVADA Corp Basic Materials	Added	7,598	+844	$1,583,727	−5.1%	13	before history	0.68%
TPL	Texas Pacific Land Corp Energy	Added	3,568	+616	$1,561,499	+11.5%	4	unpriced	0.67%
SPY	Spdr S&P 500 ETF Trust	Reduced	2,030	-14	$1,515,943	+14.0%	13	before history	0.65%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Added	2,666	+2	$1,392,691	+12.9%	13	before history	0.60%
ETN	Eaton Corp plc Industrials	Added	3,213	+104	$1,369,123	+23.1%	13	before history	0.59%
VOO	VANGUARD 500 INDEX FUND	Added	1,981	+19	$1,360,570	+16.1%	7	unpriced	0.58%

Showing the top 50 of 163 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.