SBH · Sally Beauty Holdings, Inc. · Insider Trading
Trades by corporate insiders — officers, directors and holders of more than 10% of the shares — disclosed to the SEC on Forms 4 and 5. Form 3 supplies initial ownership rather than a trade; Form 4 must be filed within two business days of the trade.
| Date | Insider | Role | Type | Security | Shares |
|---|---|---|---|---|---|
| 2026-06-08 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↓
|
Employee Stock Option (Right to Buy)
|
31,024 |
| 2026-06-08 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↑
|
Common Stock
|
11,747 |
| 2026-06-08 | Platz Marlo Michelle Cormier |
SVP & CFO |
Sell↓
Filing footnotes — Common Stock (Direct)
Reflects the weighted average sale price. The range of prices for these transactions was $12.64 to $12.75. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. |
Common Stock
|
42,771 |
| 2026-06-08 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↓
|
Employee Stock Option (Right to Buy)
|
11,747 |
| 2026-06-08 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↑
|
Common Stock
|
31,024 |
| 2026-05-13 | Lee Adrianne |
President & CFO |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted stock units ("RSUs") convert into common stock on a one-for-one basis. The RSUs vest in three equal installments on June 1, 2027, June 1, 2028, and June 1, 2029. |
Restricted Stock Units
|
98,280 |
| 2026-04-21 | Cox Erin Nealy |
Director |
Convert↓
|
Restricted Stock Units
|
15,470 |
| 2026-04-21 | Cox Erin Nealy |
Director |
Convert↓
|
Restricted Stock Units
|
8,045 |
| 2026-04-21 | Cox Erin Nealy |
Director |
Convert↑
|
Common Stock
|
50,505 |
| 2026-04-21 | Cox Erin Nealy |
Director |
Convert↓
|
Restricted Stock Units
|
12,458 |
| 2026-04-21 | Cox Erin Nealy |
Director |
Convert↓
|
Restricted Stock Units
|
14,532 |
| 2026-01-22 | BOYER JEFFREY N |
Director, CEO |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Flur Dorlisa K |
Director |
Convert↓
|
Restricted Stock Units
|
14,532 |
| 2026-01-22 | BOYER JEFFREY N |
Director, CEO |
Convert↑
|
Common Stock
|
14,532 |
| 2026-01-22 | Molloy Lawrence |
Chief Financial Officer |
Convert↑
|
Common Stock
|
14,532 |
| 2026-01-22 | Bishop Rachel Rothe |
President, Hefty Tableware |
Convert↑
|
Common Stock
|
14,532 |
| 2026-01-22 | Flur Dorlisa K |
Director |
Convert↑
|
Common Stock
|
14,532 |
| 2026-01-22 | Perelman Debra Golding |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Molloy Lawrence |
Chief Financial Officer |
Convert↓
|
Restricted Stock Units
|
14,532 |
| 2026-01-22 | Bishop Rachel Rothe |
President, Hefty Tableware |
Convert↓
|
Restricted Stock Units
|
14,532 |
| 2026-01-22 | Bishop Rachel Rothe |
President, Hefty Tableware |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | BOYER JEFFREY N |
Director, CEO |
Convert↓
|
Restricted Stock Units
|
14,532 |
| 2026-01-22 | FERGUSON DIANA SUE |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs vest on the earliest of (i) December 31, 2036, (ii) the date the reporting person's service as a director of the issuer has terminated, or (iii) a change in control of the issuer. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Rangel Max R. |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Head James M |
EVP & Chief Financial Officer |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs vest on the date the reporting person's service as a director of the issuer has terminated. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Molloy Lawrence |
Chief Financial Officer |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs vest on the date the reporting person's service as a director of the issuer has terminated. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Cox Erin Nealy |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs vest on the date the reporting person's service as a director of the issuer has terminated. |
Restricted Stock Units
|
9,975 |
| 2026-01-22 | Flur Dorlisa K |
Director |
Award↑
Filing footnotes — Restricted Stock Units (Direct)
Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis. 100% of the RSUs will vest on the earlier of 1/22/2027 or the date of the issuer's next Annual Meeting of Stockholders. |
Restricted Stock Units
|
9,975 |
| 2025-12-11 | McIntosh Kim |
GVP, CONTROLLER & CAO |
Sell↓
Filing footnotes — Common Stock (Direct)
Reflects the weighted average sale price. The range of prices for these transactions was $15.655 to $15.79. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. |
Common Stock
|
5,900 |
| 2025-12-01 | Sherman Scott C |
SVP, CLO and CHRO |
Sell↓
Filing footnotes — Common Stock (Direct)
Reflects the weighted average sale price. The range of prices for these transactions was $16.245 to $16.315. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. |
Common Stock
|
15,000 |
| 2025-11-15 | Sherman Scott C |
SVP, CLO and CHRO |
Convert↓
|
Restricted Stock Units (1), (5)
|
3,299 |
| 2025-11-15 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↑
|
Common Stock
|
77,496 |
| 2025-11-15 | Sherman Scott C |
SVP, CLO and CHRO |
Convert↓
Filing footnotes — Restricted Stock Units (1) (Direct)
These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026. |
Restricted Stock Units (1)
|
11,288 |
| 2025-11-15 | Spinks Mark Gregory |
President Beauty Systems Group |
Convert↓
Filing footnotes — Restricted Stock Units (1) (Direct)
These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026. |
Restricted Stock Units (1)
|
17,667 |
| 2025-11-15 | Platz Marlo Michelle Cormier |
SVP & CFO |
Convert↓
|
Restricted Stock Units (1), (5)
|
6,418 |
| 2025-11-15 | McIntosh Kim |
GVP, CONTROLLER & CAO |
Convert↑
|
Common Stock
|
16,782 |
| 2025-11-15 | Goss John Howard JR |
SVP & President Sally Beauty |
Convert↓
|
Restricted Stock Units (1), (5)
|
3,847 |
| 2025-11-15 | McIntosh Kim |
GVP, CONTROLLER & CAO |
Convert↓
Filing footnotes — Restricted Stock Units (1) (Direct)
These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025. |
Restricted Stock Units (1)
|
2,769 |
| 2025-11-15 | Paulonis Denise |
Chief Financial Officer |
Tax↓
|
Common Stock
|
153,547 |
| 2025-11-15 | Paulonis Denise |
Chief Financial Officer |
Convert↓
|
Restricted Stock Units (1), (5)
|
24,362 |
| 2025-11-15 | Spinks Mark Gregory |
President Beauty Systems Group |
Convert↓
|
Restricted Stock Units (1), (5)
|
5,067 |
| 2025-11-15 | McIntosh Kim |
GVP, CONTROLLER & CAO |
Convert↓
|
Restricted Stock Units (1), (5)
|
1,351 |
| 2025-11-15 | Sherman Scott C |
SVP, CLO and CHRO |
Tax↓
|
Common Stock
|
17,984 |
| 2025-11-15 | Goss John Howard JR |
SVP & President Sally Beauty |
Convert↓
|
Restricted Stock Units (1), (5)
|
5,067 |
| 2025-11-15 | Spinks Mark Gregory |
President Beauty Systems Group |
Tax↓
|
Common Stock
|
24,657 |
| 2025-11-15 | Spinks Mark Gregory |
President Beauty Systems Group |
Convert↓
Filing footnotes — Restricted Stock Units (Direct)
Restricted stock units (RSUs) convert into common stock on a one-for-one basis. These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027. |
Restricted Stock Units
|
12,607 |
| 2025-11-15 | McIntosh Kim |
GVP, CONTROLLER & CAO |
Tax↓
|
Common Stock
|
6,272 |
| 2025-11-15 | Sherman Scott C |
SVP, CLO and CHRO |
Convert↓
Filing footnotes — Restricted Stock Units (1) (Direct)
These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025. |
Restricted Stock Units (1)
|
7,960 |
| 2025-11-15 | Platz Marlo Michelle Cormier |
SVP & CFO |
Tax↓
|
Common Stock
|
29,087 |
| 2025-11-15 | Goss John Howard JR |
SVP & President Sally Beauty |
Convert↓
Filing footnotes — Restricted Stock Units (1) (Direct)
Reflects earned and vested performance stock units (PSUs). |
Restricted Stock Units (1)
|
12,132 |