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Keudell/Morrison Wealth Management

Registered adviser
Location
Salem, OR
Portfolio Value
Small $551,776,794
Diversification
Diversified
Filing Date
Global Rank
#3,619 / 8,807 ▼ 257 · as of Jun 2026
Top Industry
Consumer Electronics 10.4%
Period ended 20 days ago
Filed Oct 16, 2026 · 4d
26 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type
Registered adviser
Form ADV roster, Oct 1, 2026
Form ADV adviser
CRD 292600
Roster of Oct 1, 2026
Regulatory AUM
$921,506,676
Main clients
Individuals and high net worth (87% of AUM)
Form ADV history
Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.
Rosters Regulatory AUM Main clients
Apr 2026 to Oct 2026 $921,506,676 Individuals and high net worth (87%)
Apr 2025 to Mar 2026 $812,993,072 Individuals and high net worth (87%)
Apr 2024 to Mar 2025 $723,962,664 Individuals and high net worth (87%)
May 2023 to Mar 2024 $633,687,617 Individuals and high net worth (82%)
Apr 2023 $633,687,617 Individuals and high net worth (82%)
Apr 2022 to Mar 2023 $671,253,568 Individuals and high net worth (93%)
3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style
Diversified active
Top 10 weight 52.4%, 22.8 effective positions, active share 64.6% against every 13F filer's combined book; it meets none of the index-like, systematic-like or concentrated tests
Turnover
Turnover unknown
It needs four straight quarters of measured turnover
Horizon
Long horizon
Value-weighted holding period 17.0 quarters (12+), a floor since 32.8% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 64.6%; sector active share 48.4% against the combined 13F book's sector weights.

Over time 25 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

253 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026
Top Position
13.6%
−0.6 pts
Top 5
37.9%
−1.4 pts
Top 10
50.9%
−1.5 pts
HHI
414
Sep 2023 → Sep 2026 · range 331 – 967
Diversified−23

Portfolio Trend

26 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026
Sector % Portfolio Value
Unclassified 60.2% $332,124,272
Technology 13.4% $73,905,867
Healthcare 5.6% $31,054,275
Communication Services 4.0% $22,330,462
Financial Services 3.7% $20,370,285
Energy 3.3% $18,047,503
Consumer Cyclical 3.2% $17,625,242
Industrials 2.4% $13,385,903
Consumer Defensive 2.4% $13,102,092
Utilities 0.8% $4,352,450
Real Estate 0.7% $3,672,162
Basic Materials 0.3% $1,806,281

Last Quarter's Activity

Export CSV
Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased
25 positions
Ticker Δ Shares Shares Value Open

Trimmed

Positions the filer reduced
25 positions
Ticker Δ Shares Shares Value Open

New Positions

Positions the filer opened this quarter
17 positions
Ticker Shares Value Open
— 2,225 $0

Sold Out

Positions the filer fully exited
18 positions
Ticker Shares Value Open

Portfolio Positions

Export CSV View 13F filing
253 tracked positions · $551,776,794 total · filing declares 257 positions · $562,477,785 · as of Sep 30, 2026
Showing 1–50 of 253 positions by value · page 1 of 6
Ticker Company Shares Value (USD) % of Portfolio History

Showing the top 50 of 253 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.