HERON FINANCIAL GROUP, LLC
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2023, never from the firm's own description.
Closest benchmark: every 13F filer's combined book, active share 68.8%; sector active share 39.8% against the combined 13F book's sector weights.
Over time 14 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
142 tracked positions · as of Jun 30, 2023 · Δ vs Mar 31, 2023Portfolio Trend
Sector Breakdown
As of Jun 30, 2023| Sector | % Portfolio | Value |
|---|---|---|
| Unclassified | 52.1% | $96,227,643 |
| Technology | 10.4% | $19,265,136 |
| Financial Services | 8.0% | $14,841,611 |
| Healthcare | 7.7% | $14,208,835 |
| Industrials | 4.1% | $7,639,709 |
| Consumer Cyclical | 3.7% | $6,876,367 |
| Energy | 3.3% | $6,094,590 |
| Consumer Defensive | 3.2% | $5,962,551 |
| Communication Services | 2.8% | $5,102,156 |
| Utilities | 2.5% | $4,614,096 |
| Basic Materials | 2.1% | $3,816,989 |
| Real Estate | 0.1% | $202,709 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| JPEM | JPMorgan Diversified Return Emerging Markets Equity ETF | +1,129 | 51,843 | $2,617,553 | |
| VZ | Verizon Communications Inc | +1,059 | 27,337 | $1,016,663 | |
| TMUS | T-Mobile US, Inc. | +731 | 14,163 | $1,967,240 | |
| — | +370 | 19,108 | $764,334 | ||
| LYB | LyondellBasell Industries N.V. | +350 | 21,593 | $1,982,885 | |
| MRK | Merck & Co., Inc. | +305 | 7,844 | $905,119 | |
| SON | Sonoco Products Co | +290 | 12,092 | $713,669 | |
| CALM | Cal-Maine Foods Inc | +225 | 9,577 | $430,965 | |
| EW | Edwards Lifesciences Corp | +220 | 9,786 | $923,113 | |
| PFE | Pfizer Inc | +215 | 14,110 | $517,554 | |
| GOOGL | Alphabet Inc. | +163 | 5,786 | $692,584 | |
| KO | Coca Cola Co | +152 | 5,121 | $308,386 | |
| PSX | Phillips 66 | +150 | 6,830 | $651,445 | |
| PYPL | PayPal Holdings, Inc. | +149 | 3,642 | $243,030 | |
| PGR | Progressive Corp | +139 | 5,092 | $674,028 | |
| JNJ | Johnson & Johnson | +137 | 10,117 | $1,674,565 | |
| VYM | VANGUARD HIGH DIVIDEND YIELD INDEX FUND | +133 | 66,684 | $7,073,171 | |
| YUM | Yum Brands Inc | +132 | 3,565 | $493,930 | |
| GPC | Genuine Parts Co | +110 | 3,878 | $656,273 | |
| NEE | Nextera Energy Inc | +109 | 20,417 | $1,514,941 | |
| MS | Morgan Stanley | +102 | 25,449 | $2,173,344 | |
| DTE | Dte Energy Co | +91 | 11,489 | $1,264,019 | |
| COST | Costco Wholesale Corp | +90 | 2,854 | $1,536,536 | |
| AON | Aon plc | +90 | 5,583 | $1,927,251 | |
| AMZN | Amazon Com Inc | +79 | 11,127 | $1,450,515 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| EFAV | iShares MSCI EAFE Min Vol Factor ETF | −7,276 | 127,460 | $8,603,550 | |
| COWZ | Pacer US Cash Cows 100 ETF | −7,109 | 42,606 | $2,039,549 | |
| IWR | iShares Russell Mid-Cap ETF | −5,369 | 113,546 | $8,292,264 | |
| — | −4,502 | 84,868 | $8,200,794 | ||
| IJJ | iShares S&P Mid-Cap 400 Value ETF | −3,441 | 74,264 | $7,955,902 | |
| VB | Vanguard Index Funds | −1,478 | 33,700 | $6,702,593 | |
| — | −1,326 | 44,534 | $6,270,387 | ||
| FIXD | First Trust Smith Opportunistic Fixed Income ETF | −1,140 | 13,110 | $579,068 | |
| VUG | VANGUARD GROWTH INDEX FUND | −1,129 | 36,268 | $10,262,393 | |
| PGX | Invesco Ltd. | −1,079 | 195,358 | $2,221,220 | |
| IEMG | iShares Trust | −949 | 7,898 | $0 | |
| T | At&T Inc. | −680 | 24,598 | $392,338 | |
| IWO | iShares Russell 2000 Growth ETF | −626 | 28,691 | $6,962,158 | |
| WMB | Williams Companies, Inc. | −550 | 23,860 | $778,551 | |
| INTC | Intel Corp | −495 | 11,736 | $392,451 | |
| CSCO | Cisco Systems, Inc. | −483 | 20,909 | $1,081,831 | |
| AAPL | Apple Inc. | −468 | 25,979 | $5,039,146 | |
| VOO | VANGUARD 500 INDEX FUND | −433 | 24,355 | $9,919,304 | |
| PIE | Invesco Ltd. | −426 | 51,666 | $980,104 | |
| VLO | Valero Energy Corp | −380 | 9,708 | $1,138,748 | |
| MSFT | Microsoft Corp | −279 | 8,501 | $2,894,930 | |
| CVX | Chevron Corp | −265 | 1,884 | $296,447 | |
| IWV | iShares Russell 3000 ETF | −221 | 16,453 | $4,186,959 | |
| PG | PROCTER & GAMBLE Co | −189 | 7,502 | $1,138,353 | |
| JPM | Jpmorgan Chase & Co | −180 | 11,638 | $1,692,630 | |
| No positions match the current search. | |||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| VUG |
VANGUARD GROWTH INDEX FUND
|
Reduced | 36,268 | $10,262,393 | 5.55% | |
| VOO |
VANGUARD 500 INDEX FUND
|
Reduced | 24,355 | $9,919,304 | 5.37% | |
| EFAV |
iShares MSCI EAFE Min Vol Factor ETF
|
Reduced | 127,460 | $8,603,550 | 4.65% | |
| IWR |
iShares Russell Mid-Cap ETF
|
Reduced | 113,546 | $8,292,264 | 4.49% | |
|
|
Reduced | 84,868 | $8,200,794 | 4.44% | ||
| IJJ |
iShares S&P Mid-Cap 400 Value ETF
|
Reduced | 74,264 | $7,955,902 | 4.30% | |
| VYM |
VANGUARD HIGH DIVIDEND YIELD INDEX FUND
|
Added | 66,684 | $7,073,171 | 3.83% | |
| IWO |
iShares Russell 2000 Growth ETF
|
Reduced | 28,691 | $6,962,158 | 3.77% | |
| VB |
Vanguard Index Funds
|
Reduced | 33,700 | $6,702,593 | 3.63% | |
|
|
Reduced | 44,534 | $6,270,387 | 3.39% | ||
| AAPL |
Apple Inc.
Technology
|
Reduced | 25,979 | $5,039,146 | 2.73% | |
| IWV |
iShares Russell 3000 ETF
|
Reduced | 16,453 | $4,186,959 | 2.27% | |
| MSFT |
Microsoft Corp
Technology
|
Reduced | 8,501 | $2,894,930 | 1.57% | |
| JPEM |
JPMorgan Diversified Return Emerging Markets Equity ETF
|
Added | 51,843 | $2,617,553 | 1.42% | |
| TMO |
Thermo Fisher Scientific Inc.
Healthcare
|
Held | 5,006 | $2,611,880 | 1.41% | |
| PGX |
Invesco Ltd.
Financial Services
|
Reduced | 195,358 | $2,221,220 | 1.20% | |
| MS |
Morgan Stanley
Financial Services
|
Added | 25,449 | $2,173,344 | 1.18% | |
| COWZ |
Pacer US Cash Cows 100 ETF
|
Reduced | 42,606 | $2,039,549 | 1.10% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 5,899 | $2,011,559 | 1.09% | |
| LYB |
LyondellBasell Industries N.V.
Basic Materials
|
Added | 21,593 | $1,982,885 | 1.07% | |
| ITW |
Illinois Tool Works Inc
Industrials
|
Held | 7,926 | $1,982,768 | 1.07% | |
| TMUS |
T-Mobile US, Inc.
Communication Services
|
Added | 14,163 | $1,967,240 | 1.06% | |
| AON |
Aon plc
Financial Services
|
Added | 5,583 | $1,927,251 | 1.04% | |
| XOM |
ExxonMobil Holdings Corp
Energy
|
Reduced | 16,762 | $1,797,724 | 0.97% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Reduced | 11,638 | $1,692,630 | 0.92% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Added | 10,117 | $1,674,565 | 0.91% | |
| TFX |
Teleflex Inc
Healthcare
|
Added | 6,451 | $1,561,335 | 0.84% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Added | 2,854 | $1,536,536 | 0.83% | |
| NEE |
Nextera Energy Inc
Utilities
|
Added | 20,417 | $1,514,941 | 0.82% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Added | 11,127 | $1,450,515 | 0.78% | |
| FICO |
Fair Isaac Corp
Technology
|
Added | 1,780 | $1,440,393 | 0.78% | |
| MA |
Mastercard Inc
Financial Services
|
Added | 3,333 | $1,310,868 | 0.71% | |
| UNH |
Unitedhealth Group Inc
Healthcare
|
Reduced | 2,682 | $1,289,076 | 0.70% | |
| DTE |
Dte Energy Co
Utilities
|
Added | 11,489 | $1,264,019 | 0.68% | |
| PFF |
iShares Preferred and Income Securities ETF
|
Reduced | 38,462 | $1,189,629 | 0.64% | |
| VLO |
Valero Energy Corp
Energy
|
Reduced | 9,708 | $1,138,748 | 0.62% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Reduced | 7,502 | $1,138,353 | 0.62% | |
| ADBE |
Adobe Inc.
Technology
|
Reduced | 2,269 | $1,109,518 | 0.60% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 20,909 | $1,081,831 | 0.59% | |
| DUK |
Duke Energy CORP
Utilities
|
Added | 11,684 | $1,048,522 | 0.57% | |
| VZ |
Verizon Communications Inc
Communication Services
|
Added | 27,337 | $1,016,663 | 0.55% | |
| BIV |
Vanguard Bond Index Funds
|
Reduced | 13,059 | $982,428 | 0.53% | |
| PIE |
Invesco Ltd.
Financial Services
|
Reduced | 51,666 | $980,104 | 0.53% | |
| ADI |
Analog Devices Inc
Technology
|
Added | 4,944 | $963,140 | 0.52% | |
| EW |
Edwards Lifesciences Corp
Healthcare
|
Added | 9,786 | $923,113 | 0.50% | |
| MRK |
Merck & Co., Inc.
Healthcare
|
Added | 7,844 | $905,119 | 0.49% | |
| SJM |
J M SMUCKER Co
Consumer Defensive
|
Added | 5,716 | $844,081 | 0.46% | |
| HD |
Home Depot, Inc.
Consumer Cyclical
|
Added | 2,705 | $840,281 | 0.45% | |
| CMC |
COMMERCIAL METALS Co
Industrials
|
Held | 15,648 | $824,023 | 0.45% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Reduced | 1,754 | $822,590 | 0.44% |
Showing the top 50 of 142 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.