Wills Financial Group LLC

CIK

2059579

Location

RICHMOND, VA

Portfolio Value

Small $274,359,797

Diversification

Diversified

Filing Date

Global Rank

#5,513 / 8,827 ▼ 165

Top Industry

Software - Infrastructure 13.2%

Period ended 4 months ago

Filed Aug 14, 2026 · 3mo

6 quarters · since Mar 2025

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, never from the firm's own description.

Style

Diversified active

Top 10 weight 47.0%, 31.3 effective positions, active share 66.8% against the S&P 500 as of 2026-06-30; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

16.2% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 5.4 quarters (4 to under 12)

Closest benchmark: the S&P 500 as of 2026-06-30, active share 66.8%; sector active share 17.4% against the combined 13F book's sector weights.

Over time 6 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

81 tracked positions · as of Jun 30, 2026 · Δ vs Mar 31, 2026

Top Position

7.8%

−0.5 pts

Top 5

28.8%

−0.3 pts

Top 10

47.0%

−1.1 pts

HHI

320

Diversified−17

Portfolio Trend

6 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2026

Sector	% Portfolio	Value	Positions
Technology	21.2%	$58,242,428	8
Unclassified	14.1%	$38,613,125	16
Financial Services	12.9%	$35,488,096	9
Industrials	12.5%	$34,388,968	11
Consumer Defensive	8.1%	$22,105,926	7
Utilities	7.0%	$19,330,700	5
Healthcare	6.0%	$16,379,615	9
Communication Services	5.7%	$15,550,796	3
Consumer Cyclical	4.8%	$13,295,120	7
Energy	4.3%	$11,821,118	3
Basic Materials	3.3%	$9,143,905	3

Last Quarter's Activity

Export CSV

Jun 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
PFE	Pfizer Inc	+19,751	172,222	$4,147,105
TSCO	Tractor Supply Co	+14,182	51,346	$1,623,047
AUB	Atlantic Union Bankshares Corp	+2,979	82,148	$3,475,681
AMLP	Alerian MLP ETF	+1,936	77,709	$4,029,211
TGT	Target Corp	+1,451	9,455	$1,234,917
MRK	Merck & Co., Inc.	+1,315	17,931	$2,304,133
TCAL	T. Rowe Price Capital Appreciation Premium Income ETF	+1,255	24,053	$533,976
JPM	Jpmorgan Chase & Co	+802	19,047	$6,234,654
JEPI	JPMorgan Equity Premium Income ETF	+630	6,415	$362,319
RDVY	First Trust Rising Dividend Achievers ETF	+629	16,483	$1,336,111
VZ	Verizon Communications Inc	+570	63,155	$2,673,982
UNP	Union Pacific Corp	+530	25,959	$7,060,848
DUK	Duke Energy CORP	+374	10,030	$1,269,597
LLY	ELI LILLY & Co	+296	1,315	$1,577,250
SCHD	Schwab U.S. Dividend Equity ETF	+271	63,280	$2,006,608
CVX	Chevron Corp	+247	41,517	$6,881,857
PG	PROCTER & GAMBLE Co	+233	49,959	$7,325,987
ISRG	Intuitive Surgical Inc	+181	691	$274,796
CF	CF Industries Holdings, Inc.	+131	33,640	$3,641,866
D	Dominion Energy, Inc	+122	73,643	$5,029,080
PNC	Pnc Financial Services Group, Inc.	+121	2,330	$573,692
NVDA	Nvidia Corp	+66	4,078	$815,967
PEP	Pepsico Inc	+46	49,929	$6,760,386
CSX	Csx Corp	+14	4,693	$223,058
CME	Cme Group Inc.	+1	2,826	$624,065
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
HON	Honeywell International Inc	−4,443	4,655	$1,042,254
PANW	Palo Alto Networks Inc	−4,325	45,182	$15,407,965
JPST	JPMorgan Ultra-Short Income ETF	−4,207	167,437	$8,467,289
DHR	Danaher Corp	−2,995	28,431	$5,415,536
JMST	JPMorgan Ultra-Short Municipal Income ETF	−2,725	57,124	$2,913,324
GOOGL	Alphabet Inc.	−2,346	31,936	$11,412,968
ICSH	iShares Ultra Short Duration Bond Active ETF	−1,690	49,217	$2,489,395
BRK-B	Berkshire Hathaway Inc	−1,269	42,803	$21,418,193
IAU	Ishares Gold Trust	−1,140	145,131	$10,958,841
GSST	Goldman Sachs Ultra Short Bond ETF	−1,120	49,345	$2,495,623
SO	Southern Co	−693	44,018	$4,212,962
WTRG	Essential Utilities, Inc.	−590	152,307	$5,834,881
XOM	ExxonMobil Holdings Corp	−543	10,500	$1,435,560
KMB	Kimberly Clark Corp	−480	45,692	$5,015,610
KO	Coca Cola Co	−370	9,800	$796,446
NEE	Nextera Energy Inc	−363	34,000	$2,984,180
ALB	Albemarle Corp	−350	3,339	$450,865
BRC	Brady Corp	−290	28,063	$2,569,728
GOOG	Alphabet Inc.	−242	4,143	$1,463,846
NSC	Norfolk Southern Corp	−169	5,823	$1,831,857
MOG-A	Moog Inc.	−168	16,077	$6,814,075
AMZN	Amazon Com Inc	−158	37,496	$8,936,796
NTAP	NetApp, Inc.	−152	16,009	$2,477,552
LMT	Lockheed Martin Corp	−137	20,488	$10,437,816
SHW	Sherwin Williams Co	−115	14,670	$5,051,174
No positions match the current search.

New Positions

Positions the filer opened this quarter

7 positions

Ticker	Company	Shares	Value
BMI	Badger Meter Inc	20,301	$3,012,262
XYL	Xylem Inc.	23,135	$2,734,788
DECK	Deckers Outdoor Corp	13,764	$1,366,627
HONA	Honeywell Aerospace Inc.	5,307	$1,173,271
ABT	Abbott Laboratories	3,531	$320,402
TRV	Travelers Companies, Inc.	630	$207,975
AVDV	Avantis International Small Cap Value ETF	1,997	$205,790
No positions match the current search.

Sold Out

Positions the filer fully exited

No qualifying positions this quarter.

Portfolio Positions

Compact Export CSV View 13F filing

81 tracked positions · $274,359,797 total · filing declares 75 positions · $265,349,988 · as of Jun 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 81 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	42,803	-1,269	$21,418,193	+1.4%	6	before history	7.81%
AAPL	Apple Inc. Technology	Reduced	56,193	-8	$16,260,006	+14.0%	6	before history	5.93%
PANW	Palo Alto Networks Inc Technology	Reduced	45,182	-4,325	$15,407,965	+94.1%	6	before history	5.62%
MSFT	Microsoft Corp Technology	Reduced	35,189	-72	$13,126,200	+0.6%	6	before history	4.78%
GOOGL	Alphabet Inc. Communication Services	Reduced	31,936	-2,346	$11,412,968	+15.8%	6	before history	4.16%
IAU	Ishares Gold Trust	Reduced	145,131	-1,140	$10,958,841	−15.0%	6	before history	3.99%
LMT	Lockheed Martin Corp Industrials	Reduced	20,488	-137	$10,437,816	−16.3%	6	before history	3.80%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	37,496	-158	$8,936,796	+14.0%	6	before history	3.26%
JPST	JPMorgan Ultra-Short Income ETF	Reduced	167,437	-4,207	$8,467,289	−2.5%	5	$50.63	3.09%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	49,959	+233	$7,325,987	+2.0%	6	before history	2.67%
UNP	Union Pacific Corp Industrials	Added	25,959	+530	$7,060,848	+14.4%	6	before history	2.57%
CVX	Chevron Corp Energy	Added	41,517	+247	$6,881,857	−19.4%	6	before history	2.51%
MOG-A	Moog Inc. Industrials	Reduced	16,077	-168	$6,814,075	+43.3%	5	$175.43	2.48%
PEP	Pepsico Inc Consumer Defensive	Added	49,929	+46	$6,760,386	−12.7%	6	before history	2.46%
JPM	Jpmorgan Chase & Co Financial Services	Added	19,047	+802	$6,234,654	+16.2%	6	before history	2.27%
AVGO	Broadcom Inc. Technology	Reduced	16,459	-107	$6,217,387	+21.3%	6	before history	2.27%
WTRG	Essential Utilities, Inc. Utilities	Reduced	152,307	-590	$5,834,881	−5.2%	6	before history	2.13%
DHR	Danaher Corp Healthcare	Reduced	28,431	-2,995	$5,415,536	−9.1%	6	before history	1.97%
SHW	Sherwin Williams Co Basic Materials	Reduced	14,670	-115	$5,051,174	+6.6%	6	before history	1.84%
D	Dominion Energy, Inc Utilities	Added	73,643	+122	$5,029,080	+10.6%	6	before history	1.83%
KMB	Kimberly Clark Corp Consumer Defensive	Reduced	45,692	-480	$5,015,610	+12.6%	3	$109.37	1.83%
SO	Southern Co Utilities	Reduced	44,018	-693	$4,212,962	−2.4%	6	before history	1.54%
PFE	Pfizer Inc Healthcare	Added	172,222	+19,751	$4,147,105	−3.1%	6	before history	1.51%
AMLP	Alerian MLP ETF	Added	77,709	+1,936	$4,029,211	+1.0%	3	unpriced	1.47%
CF	CF Industries Holdings, Inc. Basic Materials	Added	33,640	+131	$3,641,866	−16.3%	6	before history	1.33%
MPC	Marathon Petroleum Corp Energy	Reduced	13,704	-17	$3,503,701	+4.6%	6	before history	1.28%
AUB	Atlantic Union Bankshares Corp Financial Services	Added	82,148	+2,979	$3,475,681	+22.8%	3	$35.08	1.27%
BMI	Badger Meter Inc Technology	NEW	20,301	NEW	$3,012,262	NEW	1	$130.86	1.10%
NEE	Nextera Energy Inc Utilities	Reduced	34,000	-363	$2,984,180	−6.5%	6	before history	1.09%
JMST	JPMorgan Ultra-Short Municipal Income ETF	Reduced	57,124	-2,725	$2,913,324	−4.5%	3	$50.94	1.06%
XYL	Xylem Inc. Industrials	NEW	23,135	NEW	$2,734,788	NEW	1	$115.43	1.00%
VZ	Verizon Communications Inc Communication Services	Added	63,155	+570	$2,673,982	−14.9%	6	before history	0.97%
BRC	Brady Corp Industrials	Reduced	28,063	-290	$2,569,728	+11.6%	3	$77.84	0.94%
GSST	Goldman Sachs Ultra Short Bond ETF	Reduced	49,345	-1,120	$2,495,623	−2.2%	2	$50.56	0.91%
ICSH	iShares Ultra Short Duration Bond Active ETF	Reduced	49,217	-1,690	$2,489,395	−3.4%	2	$50.63	0.91%
NTAP	NetApp, Inc. Technology	Reduced	16,009	-152	$2,477,552	+49.7%	3	$111.45	0.90%
V	Visa Inc. Financial Services	Reduced	7,144	-79	$2,451,034	+12.3%	6	before history	0.89%
MRK	Merck & Co., Inc. Healthcare	Added	17,931	+1,315	$2,304,133	+15.3%	6	before history	0.84%
SCHD	Schwab U.S. Dividend Equity ETF	Added	63,280	+271	$2,006,608	+3.8%	6	before history	0.73%
NSC	Norfolk Southern Corp Industrials	Reduced	5,823	-169	$1,831,857	+6.5%	6	before history	0.67%
IVV	iShares Core S&P 500 ETF	Reduced	2,219	-24	$1,661,786	+13.4%	6	before history	0.61%
TSCO	Tractor Supply Co Consumer Cyclical	Added	51,346	+14,182	$1,623,047	−3.6%	5	$47.71	0.59%
LLY	ELI LILLY & Co Healthcare	Added	1,315	+296	$1,577,250	+68.3%	4	$866.17	0.57%
GOOG	Alphabet Inc. Communication Services	Reduced	4,143	-242	$1,463,846	+16.4%	6	before history	0.53%
XOM	ExxonMobil Holdings Corp Energy	Reduced	10,500	-543	$1,435,560	−23.4%	6	before history	0.52%
DECK	Deckers Outdoor Corp Consumer Cyclical	NEW	13,764	NEW	$1,366,627	NEW	1	$105.30	0.50%
RDVY	First Trust Rising Dividend Achievers ETF	Added	16,483	+629	$1,336,111	+23.4%	6	before history	0.49%
JNJ	Johnson & Johnson Healthcare	Reduced	5,035	-70	$1,278,738	+2.5%	6	before history	0.47%
DUK	Duke Energy CORP Utilities	Added	10,030	+374	$1,269,597	+0.4%	6	before history	0.46%
TGT	Target Corp Consumer Defensive	Added	9,455	+1,451	$1,234,917	+27.3%	2	$114.94	0.45%

Showing the top 50 of 81 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.