Wills Financial Group, Inc.

CIK

1525109

Location

RICHMOND, VA

Portfolio Value

Small $226,264,210

Diversification

Diversified

Filing Date

Global Rank

#3,664 / 8,041 ▼ 120 · as of Dec 2024

Top Industry

Software - Infrastructure 11.9%

3Y Alpha vs SPY

-9.7%

Period ended 1 year ago

Filed Feb 14, 2025 · 1y

20 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+36.4%

SPY

+76.0%

Annualised alpha

-9.8%

Max drawdown

−14.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

57 positions · as of Dec 31, 2024 · Δ vs Sep 30, 2024

Top Position

9.4%

−0.1 pts

Top 5

33.4%

−2.5 pts

Top 10

51.8%

−0.4 pts

HHI

395

Diversified−12

Portfolio Trend

20 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2024

Sector	% Portfolio	Value	Positions
Technology	23.8%	$53,786,173	7
Financial Services	16.6%	$37,613,974	9
Consumer Defensive	10.8%	$24,378,909	6
Industrials	10.7%	$24,142,141	7
Healthcare	10.5%	$23,657,957	9
Utilities	7.3%	$16,471,261	5
Consumer Cyclical	5.0%	$11,240,085	6
Communication Services	4.8%	$10,849,884	2
Energy	4.1%	$9,247,848	2
Basic Materials	4.1%	$9,208,965	3
Unclassified	2.5%	$5,667,013	1

Last Quarter's Activity

Export CSV

Dec 31, 2024 vs Sep 30, 2024

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
KVUE	Kenvue Inc.	+38,340	280,606	$5,990,938
PANW	Palo Alto Networks Inc	+21,719	49,878	$9,075,800
SO	Southern Co	+8,347	38,365	$3,158,206
FERG	Ferguson Enterprises Inc. /DE/	+5,156	25,909	$4,497,025
V	Visa Inc.	+4,882	11,049	$3,491,925
MRK	Merck & Co., Inc.	+4,823	34,985	$3,480,307
ACN	Accenture plc	+3,218	12,100	$4,256,659
GEHC	GE HealthCare Technologies Inc.	+2,700	61,439	$4,803,301
AMZN	Amazon Com Inc	+1,984	37,365	$8,197,507
CVX	Chevron Corp	+1,867	39,871	$5,774,915
CF	CF Industries Holdings, Inc.	+1,798	42,969	$3,666,115
NEE	Nextera Energy Inc	+1,425	34,140	$2,447,496
BX	Blackstone Inc.	+1,361	4,227	$728,819
ZTS	Zoetis Inc.	+1,102	21,399	$3,486,539
JPM	Jpmorgan Chase & Co	+897	16,861	$4,041,750
DHR	Danaher Corp /De/	+578	41,797	$9,594,501
PEP	Pepsico Inc	+490	49,654	$7,550,387
UNP	Union Pacific Corp	+449	25,167	$5,739,082
TXN	Texas Instruments Inc	+434	4,843	$908,110
SHW	Sherwin Williams Co	+241	13,611	$4,626,787
PM	Philip Morris International Inc.	+200	3,663	$440,842
SPGI	S&P Global Inc.	+128	9,112	$4,293,329
IAU	Ishares Gold Trust	+85	114,462	$5,667,013
KO	Coca Cola Co	+27	10,313	$642,087
HII	Huntington Ingalls Industries, Inc.	+25	1,161	$219,394
No positions match the current search.

Trimmed

Positions the filer reduced

21 positions

Ticker	Company	Δ Shares	Shares	Value
NKE	NIKE, Inc.	−16,311	19,312	$1,461,339
D	Dominion Energy, Inc	−12,074	82,266	$4,430,846
COP	Conocophillips	−7,661	35,020	$3,472,933
VZ	Verizon Communications Inc	−6,403	67,137	$2,684,808
WTRG	Essential Utilities, Inc.	−4,257	156,788	$5,694,540
MSFT	Microsoft Corp	−3,644	40,678	$17,145,777
PFE	Pfizer Inc	−2,832	10,501	$278,591
MKC	Mccormick & Co Inc	−2,188	17,226	$1,313,310
ALB	Albemarle Corp	−2,145	10,642	$916,063
LMT	Lockheed Martin Corp	−1,838	21,172	$10,288,321
AAPL	Apple Inc.	−1,039	69,516	$17,408,196
AVGO	Broadcom Inc.	−738	19,564	$4,535,717
BRK-B	Berkshire Hathaway Inc	−420	46,842	$21,232,541
JNJ	Johnson & Johnson	−322	5,448	$787,889
NOC	Northrop Grumman Corp /De/	−104	3,409	$1,599,809
RTX	RTX Corp	−85	2,805	$324,594
DUK	Duke Energy CORP	−38	6,870	$740,173
TMO	Thermo Fisher Scientific Inc.	−36	1,359	$706,992
PG	PROCTER & GAMBLE Co	−27	50,351	$8,441,345
GOOGL	Alphabet Inc.	−18	43,133	$8,165,076
NSC	Norfolk Southern Corp	−7	6,280	$1,473,916
No positions match the current search.

New Positions

Positions the filer opened this quarter

2 positions

Ticker	Company	Shares	Value
OCSL	Oaktree Specialty Lending Corp	166,498	$2,544,089
TSLA	Tesla, Inc.	658	$265,726
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
SWK	Stanley Black & Decker, Inc.	15,919	$1,753,159
ZBRA	Zebra Technologies Corp	930	$344,397
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

57 positions · $226,264,210 total · as of Dec 31, 2024

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Showing 1–50 of 57 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	46,842	-420	$21,232,541	−2.4%	9.38%
AAPL	Apple Inc. Technology	Reduced	69,516	-1,039	$17,408,196	+5.9%	7.69%
MSFT	Microsoft Corp Technology	Reduced	40,678	-3,644	$17,145,777	−10.1%	7.58%
LMT	Lockheed Martin Corp Industrials	Reduced	21,172	-1,838	$10,288,321	−23.5%	4.55%
DHR	Danaher Corp /De/ Healthcare	Added	41,797	+578	$9,594,501	−16.3%	4.24%
PANW	Palo Alto Networks Inc Technology	Added	49,878	+21,719	$9,075,800	+88.6%	4.01%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	50,351	-27	$8,441,345	−3.3%	3.73%
AMZN	Amazon Com Inc Consumer Cyclical	Added	37,365	+1,984	$8,197,507	+24.3%	3.62%
GOOGL	Alphabet Inc. Communication Services	Reduced	43,133	-18	$8,165,076	+14.1%	3.61%
PEP	Pepsico Inc Consumer Defensive	Added	49,654	+490	$7,550,387	−9.7%	3.34%
KVUE	Kenvue Inc. Consumer Defensive	Added	280,606	+38,340	$5,990,938	+6.9%	2.65%
CVX	Chevron Corp Energy	Added	39,871	+1,867	$5,774,915	+3.2%	2.55%
UNP	Union Pacific Corp Industrials	Added	25,167	+449	$5,739,082	−5.8%	2.54%
WTRG	Essential Utilities, Inc. Utilities	Reduced	156,788	-4,257	$5,694,540	−8.3%	2.52%
IAU	Ishares Gold Trust	Added	114,462	+85	$5,667,013	−0.3%	2.50%
GEHC	GE HealthCare Technologies Inc. Healthcare	Added	61,439	+2,700	$4,803,301	−12.9%	2.12%
SHW	Sherwin Williams Co Basic Materials	Added	13,611	+241	$4,626,787	−9.3%	2.04%
AVGO	Broadcom Inc. Technology	Reduced	19,564	-738	$4,535,717	+29.5%	2.00%
FERG	Ferguson Enterprises Inc. /DE/ Industrials	Added	25,909	+5,156	$4,497,025	+9.1%	1.99%
D	Dominion Energy, Inc Utilities	Reduced	82,266	-12,074	$4,430,846	−18.7%	1.96%
SPGI	S&P Global Inc. Financial Services	Added	9,112	+128	$4,293,329	−2.2%	1.90%
ACN	Accenture plc Technology	Added	12,100	+3,218	$4,256,659	+35.6%	1.88%
JPM	Jpmorgan Chase & Co Financial Services	Added	16,861	+897	$4,041,750	+20.1%	1.79%
CF	CF Industries Holdings, Inc. Basic Materials	Added	42,969	+1,798	$3,666,115	+3.8%	1.62%
V	Visa Inc. Financial Services	Added	11,049	+4,882	$3,491,925	+105.9%	1.54%
ZTS	Zoetis Inc. Healthcare	Added	21,399	+1,102	$3,486,539	−12.1%	1.54%
MRK	Merck & Co., Inc. Healthcare	Added	34,985	+4,823	$3,480,307	+1.6%	1.54%
COP	Conocophillips Energy	Reduced	35,020	-7,661	$3,472,933	−22.7%	1.53%
SO	Southern Co Utilities	Added	38,365	+8,347	$3,158,206	+16.7%	1.40%
VZ	Verizon Communications Inc Communication Services	Reduced	67,137	-6,403	$2,684,808	−18.7%	1.19%
OCSL	Oaktree Specialty Lending Corp Financial Services	NEW	166,498	NEW	$2,544,089	NEW	1.12%
NEE	Nextera Energy Inc Utilities	Added	34,140	+1,425	$2,447,496	−11.5%	1.08%
NOC	Northrop Grumman Corp /De/ Industrials	Reduced	3,409	-104	$1,599,809	−13.8%	0.71%
NSC	Norfolk Southern Corp Industrials	Reduced	6,280	-7	$1,473,916	−5.7%	0.65%
NKE	NIKE, Inc. Consumer Cyclical	Reduced	19,312	-16,311	$1,461,339	−53.6%	0.65%
MKC	Mccormick & Co Inc Consumer Defensive	Reduced	17,226	-2,188	$1,313,310	−17.8%	0.58%
ALB	Albemarle Corp Basic Materials	Reduced	10,642	-2,145	$916,063	−24.4%	0.40%
TXN	Texas Instruments Inc Technology	Added	4,843	+434	$908,110	−0.3%	0.40%
CME	Cme Group Inc. Financial Services	Added	3,551	+1	$824,648	+5.3%	0.36%
JNJ	Johnson & Johnson Healthcare	Reduced	5,448	-322	$787,889	−15.7%	0.35%
DUK	Duke Energy CORP Utilities	Reduced	6,870	-38	$740,173	−7.1%	0.33%
BX	Blackstone Inc. Financial Services	Added	4,227	+1,361	$728,819	+66.1%	0.32%
TMO	Thermo Fisher Scientific Inc. Healthcare	Reduced	1,359	-36	$706,992	−18.1%	0.31%
HD	Home Depot, Inc. Consumer Cyclical	Added	1,694	+1	$658,949	−3.9%	0.29%
KO	Coca Cola Co Consumer Defensive	Added	10,313	+27	$642,087	−13.1%	0.28%
NVDA	Nvidia Corp Technology	Added	3,395	+8	$455,914	+10.8%	0.20%
PM	Philip Morris International Inc. Consumer Defensive	Added	3,663	+200	$440,842	+4.9%	0.19%
LOW	Lowes Companies Inc Consumer Cyclical	Held	1,750	0	$431,900	−8.9%	0.19%
RTX	RTX Corp Industrials	Reduced	2,805	-85	$324,594	−7.3%	0.14%
MCK	Mckesson Corp Healthcare	Held	500	0	$284,955	+15.3%	0.13%