First Personal Financial Services
Filing Date
Global Rank
#3,267
/ 7,447
▲ 14
· as of Sep 2024
Top Industry
Household & Personal Products
11.3%
Period ended 2 years ago
Filed Nov 1, 2024 · 2y
19 quarters · since Mar 2020
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Holder type
Unknown
Portfolio style
Measured from the filed 13F common-share book for Sep 30, 2024, never from the firm's own description.
Style
Diversified active
Top 10 weight 35.4%, 39.7 effective positions, active share 71.7% against every 13F filer's combined book; it meets none of the index-like, systematic-like or concentrated tests
Turnover
Low turnover
5.4% over the last four quarters (under 30%)
Horizon
Long horizon
Value-weighted holding period 18.2 quarters (12+), a floor since 92.3% of the book was already held when coverage starts
Closest benchmark: every 13F filer's combined book, active share 71.7%; sector active share 27.7% against the combined 13F book's sector weights.
Over time 19 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
566 tracked positions · as of Sep 30, 2024 · Δ vs Jun 30, 2024Top Position
9.2%
−0.0 pts
Top 5
22.9%
−0.9 pts
Top 10
35.4%
−0.7 pts
HHI
252
Diversified−6
Portfolio Trend
19 quarters · across all stocks
Sector Breakdown
As of Sep 30, 2024| Sector | % Portfolio | Value |
|---|---|---|
| Technology | 21.2% | $98,116,876 |
| Unclassified | 20.1% | $93,057,270 |
| Consumer Defensive | 19.0% | $87,703,834 |
| Industrials | 7.0% | $32,328,674 |
| Communication Services | 5.9% | $27,285,212 |
| Utilities | 5.4% | $24,753,657 |
| Healthcare | 5.1% | $23,490,650 |
| Financial Services | 4.5% | $20,714,941 |
| Real Estate | 4.5% | $20,624,507 |
| Consumer Cyclical | 3.3% | $15,076,969 |
| Basic Materials | 2.9% | $13,265,854 |
| Energy | 1.3% | $5,824,929 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| INTC | Intel Corp | +41,161 | 119,766 | $2,809,710 | |
| SGOV | iShares 0-3 Month Treasury Bond ETF | +11,969 | 19,275 | $1,941,378 | |
| BABA | Alibaba Group Holding Ltd | +6,931 | 7,031 | $746,129 | |
| BKH | Black Hills Corp | +5,310 | 40,130 | $2,452,745 | |
| BLKB | Blackbaud Inc | +3,424 | 16,640 | $1,409,075 | |
| KHC | Kraft Heinz Co | +2,577 | 26,950 | $946,214 | |
| MSFT | Microsoft Corp | +2,515 | 41,442 | $17,832,492 | |
| VEA | Vanguard FTSE Developed Markets ETF | +1,916 | 1,971 | $104,088 | |
| KMB | Kimberly Clark Corp | +1,441 | 43,580 | $6,200,562 | |
| AVGO | Broadcom Inc. | +852 | 890 | $153,525 | |
| XOM | ExxonMobil Holdings Corp | +746 | 43,280 | $5,073,281 | |
| XLE | State Street(R) Energy Select Sector SPDR(R) ETF | +538 | 560 | $49,168 | |
| DUK | Duke Energy CORP | +507 | 18,989 | $2,189,431 | |
| SNPS | Synopsys Inc | +500 | 630 | $319,025 | |
| — | +474 | 13,448 | $519,899 | ||
| INTU | Intuit Inc. | +444 | 5,361 | $3,329,181 | |
| — | +320 | 401 | $6,862 | ||
| HAE | Haemonetics Corp | +312 | 11,110 | $893,021 | |
| UBER | Uber Technologies, Inc | +305 | 310 | $23,299 | |
| VZ | Verizon Communications Inc | +250 | 91,092 | $4,090,941 | |
| BBDC | Barings BDC, Inc. | +226 | 8,718 | $85,436 | |
| SHEL | Shell plc | +215 | 775 | $51,111 | |
| KVUE | Kenvue Inc. | +209 | 709 | $16,399 | |
| BUD | Anheuser-Busch InBev SA | +205 | 605 | $40,105 | |
| CNI | Canadian National Railway Co | +200 | 4,957 | $580,712 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced
25 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| UL | Unilever PLC | −33,802 | 143,496 | $9,330,836 | |
| ABEV | Ambev S.A. | −16,650 | 350,936 | $856,283 | |
| ORCL | Oracle Corp | −7,195 | 60,044 | $10,231,497 | |
| EWL | iShares MSCI Switzerland ETF | −6,994 | 186,322 | $9,707,376 | |
| CTSH | Cognizant Technology Solutions Corp | −3,883 | 31,010 | $2,393,351 | |
| NEA | Nuveen AMT-Free Quality Municipal Income Fund | −3,808 | 67,570 | $808,812 | |
| SPHD | Invesco Ltd. | −3,621 | 2,144 | $108,422 | |
| CSCO | Cisco Systems, Inc. | −3,206 | 67,929 | $3,615,181 | |
| INFY | Infosys Ltd | −3,120 | 252,580 | $5,624,956 | |
| IJH | iShares Core S&P Mid-Cap ETF | −2,798 | 171,987 | $10,718,229 | |
| WMT | Walmart Inc. | −2,749 | 104,847 | $8,466,395 | |
| MKC | Mccormick & Co Inc | −2,740 | 124,690 | $10,261,987 | |
| SKM | Sk Telecom Co Ltd | −2,621 | 34,178 | $812,411 | |
| CL | Colgate Palmolive Co | −2,472 | 90,714 | $9,417,020 | |
| TSM | Taiwan Semiconductor Manufacturing Co Ltd | −2,378 | 57,712 | $10,022,843 | |
| SO | Southern Co | −1,831 | 54,123 | $4,880,812 | |
| XMLV | Invesco Ltd. | −1,765 | 700 | $42,728 | |
| CLX | Clorox Co | −1,674 | 32,056 | $5,222,242 | |
| NEM | NEWMONT Corp | −1,668 | 47,441 | $2,535,721 | |
| AMGN | Amgen Inc | −1,587 | 16,092 | $5,185,003 | |
| NUE | Nucor Corp | −1,491 | 64,816 | $9,744,437 | |
| CWI | Spdr Index Shares Funds | −1,461 | 205,256 | $6,247,992 | |
| — | −1,291 | 2,009 | $18,001 | ||
| SPLV | Invesco S&P 500 Low Volatility ETF | −1,260 | 675 | $48,417 | |
| WM | Waste Management Inc | −1,194 | 66,080 | $13,718,208 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter
25 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| DFAU | Dimensional US Core Equity Market ETF | 3,581 | $142,129 | |
| TSLA | Tesla, Inc. | 310 | $81,105 | |
| NVDA | Nvidia Corp | 635 | $77,114 | |
| SCHF | Schwab International Equity ETF | 1,512 | $62,173 | |
| IJS | iShares S&P Small-Cap 600 Value ETF | 504 | $54,260 | |
| SCHE | Schwab Emerging Markets Equity ETF | 1,662 | $48,497 | |
| BN | BROOKFIELD Corp | 785 | $41,722 | |
| NFLX | Netflix Inc | 56 | $39,719 | |
| MA | Mastercard Inc | 79 | $39,010 | |
| AON | Aon plc | 107 | $37,020 | |
| FAST | Fastenal Co | 507 | $36,209 | |
| MLM | Martin Marietta Materials Inc | 61 | $32,833 | |
| ZTS | Zoetis Inc. | 167 | $32,628 | |
| TSCO | Tractor Supply Co | 101 | $29,383 | |
| OIH | VanEck Oil Services ETF | 102 | $28,938 | |
| SPGI | S&P Global Inc. | 56 | $28,930 | |
| SHW | Sherwin Williams Co | 75 | $28,625 | |
| TDG | TransDigm Group INC | 20 | $28,542 | |
| FCG | First Trust Natural Gas ETF | 1,068 | $25,365 | |
| LOGI | Logitech International S.A. | 256 | $22,970 | |
| BDX | Becton Dickinson & Co | 91 | $21,940 | |
| TEL | TE Connectivity plc | 124 | $18,722 | |
| WSM | Williams Sonoma Inc | 118 | $18,280 | |
| ARM | Arm Holdings PLC | 121 | $17,304 | |
| SCHX | Schwab U.S. Large-Cap ETF | 250 | $16,962 | |
| No positions match the current search. | ||||
Sold Out
Positions the filer fully exited
22 positions
| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| PNC | Pnc Financial Services Group, Inc. | 1,185 | $184,243 | |
| XSLV | Invesco S&P SmallCap Low Volatility ETF | 2,180 | $95,178 | |
| PZA | Invesco National AMT-Free Municipal Bond ETF | 2,350 | $55,648 | |
| FBNC | First Bancorp | 1,365 | $43,570 | |
| ECL | Ecolab Inc. | 67 | $15,946 | |
| FDX | Fedex Corp | 47 | $14,092 | |
| CCJ | Cameco Corp | 250 | $12,300 | |
| DRI | Darden Restaurants Inc | 67 | $10,138 | |
| TPL | Texas Pacific Land Corp | 9 | $6,608 | |
| HPE | Hewlett Packard Enterprise Co | 286 | $6,054 | |
| FNB | Fnb Corp | 300 | $4,104 | |
| SAFT | Safety Insurance Group Inc | 50 | $3,751 | |
| GLW | Corning Inc | 75 | $2,913 | |
| SLF | Sun Life Financial Inc | 50 | $2,449 | |
| PTC | Ptc Inc. | 13 | $2,361 | |
| EXE | EXPAND ENERGY Corp | 25 | $2,054 | |
| MET | Metlife Inc | 25 | $1,754 | |
| CFG | Citizens Financial Group Inc | 38 | $1,369 | |
| — | 300 | $1,152 | ||
| MEC | Mayville Engineering Company, Inc. | 25 | $416 | |
| BHF | Brighthouse Financial, Inc. | 2 | $86 | |
| RNAZ | Transcode Therapeutics, Inc. | 1 | $1 | |
| No positions match the current search. | ||||
566 tracked positions ·
$462,243,373 total
· filing declares
571 positions · $472,908,637
· as of Sep 30, 2024
All sectors
Basic Materials
Communication Services
Consumer Cyclical
Consumer Defensive
Energy
Financial Services
Healthcare
Industrials
Real Estate
Technology
Utilities
Showing 1–50
of 566 positions by value
· page 1 of 12
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| MSFT |
Microsoft Corp
Technology
|
Added | 41,442 | $17,832,492 | 3.86% | |
| ACN |
Accenture plc
Technology
|
Reduced | 44,143 | $15,603,667 | 3.38% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Reduced | 88,909 | $14,745,557 | 3.19% | |
| WM |
Waste Management Inc
Industrials
|
Reduced | 66,080 | $13,718,208 | 2.97% | |
| IVV |
iShares Core S&P 500 ETF
|
Reduced | 21,664 | $12,496,228 | 2.70% | |
| TMO |
Thermo Fisher Scientific Inc.
Healthcare
|
Reduced | 18,886 | $11,682,313 | 2.53% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Added | 66,863 | $11,580,671 | 2.51% | |
| PSA |
Public Storage
Real Estate
|
Reduced | 31,691 | $11,531,404 | 2.49% | |
| BMI |
Badger Meter Inc
Technology
|
Reduced | 52,791 | $11,530,082 | 2.49% | |
| AWK |
American Water Works Company, Inc.
Utilities
|
Reduced | 77,514 | $11,335,647 | 2.45% | |
| DE |
Deere & Co
Industrials
|
Reduced | 26,607 | $11,103,899 | 2.40% | |
| IJH |
iShares Core S&P Mid-Cap ETF
|
Reduced | 171,987 | $10,718,229 | 2.32% | |
|
|
Reduced | 32,778 | $10,444,200 | 2.26% | ||
| MKC |
Mccormick & Co Inc
Consumer Defensive
|
Reduced | 124,690 | $10,261,987 | 2.22% | |
| ORCL |
Oracle Corp
Technology
|
Reduced | 60,044 | $10,231,497 | 2.21% | |
| TSM |
Taiwan Semiconductor Manufacturing Co Ltd
Technology
|
Reduced | 57,712 | $10,022,843 | 2.17% | |
| NUE |
Nucor Corp
Basic Materials
|
Reduced | 64,816 | $9,744,437 | 2.11% | |
| EWL |
iShares MSCI Switzerland ETF
|
Reduced | 186,322 | $9,707,376 | 2.10% | |
| CL |
Colgate Palmolive Co
Consumer Defensive
|
Reduced | 90,714 | $9,417,020 | 2.04% | |
| UL |
Unilever PLC
Consumer Defensive
|
Reduced | 143,496 | $9,330,836 | 2.02% | |
| EQIX |
Equinix Inc
Real Estate
|
Reduced | 9,546 | $8,473,315 | 1.83% | |
| WMT |
Walmart Inc.
Consumer Defensive
|
Reduced | 104,847 | $8,466,395 | 1.83% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 35,226 | $8,207,658 | 1.78% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Reduced | 8,775 | $7,779,213 | 1.68% | |
| SBUX |
Starbucks Corp
Consumer Cyclical
|
Reduced | 79,211 | $7,722,280 | 1.67% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Reduced | 36,060 | $7,603,611 | 1.64% | |
| IJK |
iShares S&P Mid-Cap 400 Growth ETF
|
Reduced | 81,193 | $7,464,072 | 1.61% | |
| VDC |
VANGUARD CONSUMER STAPLES INDEX FUND
|
Reduced | 32,686 | $7,141,237 | 1.54% | |
| CWI |
Spdr Index Shares Funds
|
Reduced | 205,256 | $6,247,992 | 1.35% | |
| KMB |
Kimberly Clark Corp
Consumer Defensive
|
Added | 43,580 | $6,200,562 | 1.34% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Reduced | 35,221 | $5,989,331 | 1.30% | |
| DEO |
Diageo PLC
Consumer Defensive
|
Reduced | 40,273 | $5,651,912 | 1.22% | |
| INFY |
Infosys Ltd
Technology
|
Reduced | 252,580 | $5,624,956 | 1.22% | |
|
|
Added | 38,353 | $5,501,354 | 1.19% | ||
| CLX |
Clorox Co
Consumer Defensive
|
Reduced | 32,056 | $5,222,242 | 1.13% | |
| AMGN |
Amgen Inc
Healthcare
|
Reduced | 16,092 | $5,185,003 | 1.12% | |
| XOM |
ExxonMobil Holdings Corp
Energy
|
Added | 43,280 | $5,073,281 | 1.10% | |
| SO |
Southern Co
Utilities
|
Reduced | 54,123 | $4,880,812 | 1.06% | |
| VZ |
Verizon Communications Inc
Communication Services
|
Added | 91,092 | $4,090,941 | 0.89% | |
| MCD |
Mcdonalds Corp
Consumer Cyclical
|
Reduced | 13,175 | $4,011,919 | 0.87% | |
| TGT |
Target Corp
Consumer Defensive
|
Reduced | 23,930 | $3,729,729 | 0.81% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 67,929 | $3,615,181 | 0.78% | |
| SCHG |
Schwab U.S. Large-Cap Growth ETF
|
Reduced | 34,601 | $3,604,732 | 0.78% | |
| TIP |
iShares TIPS Bond ETF
|
Reduced | 31,311 | $3,458,926 | 0.75% | |
| INTU |
Intuit Inc.
Technology
|
Added | 5,361 | $3,329,181 | 0.72% | |
| IGIB |
iShares 5-10 Year Investment Grade Corporate Bond ETF
|
Added | 55,187 | $2,964,645 | 0.64% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 6,410 | $2,950,266 | 0.64% | |
| INTC |
Intel Corp
Technology
|
Added | 119,766 | $2,809,710 | 0.61% | |
| BRK-A |
Berkshire Hathaway Inc
Financial Services
|
Held | 4 | $2,764,720 | 0.60% | |
| SONY |
Sony Group Corp
Technology
|
Reduced | 28,468 | $2,749,154 | 0.59% |
Showing the top 50 of 566 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.